If you’re the type of marketer that frequently hops from one business site to another just to stay in the competition, then you’ve probably noticed how these sites are evolving these days in terms of web design. Basically, this “evolution” has two major, extreme opposite categories: simplicity and radicalism.
The move for simplicity is driven by those who got tired of flashy, over-animated sites and preferred to employ a plain, straightforward design, with basic functions and fewer variations in color. It’s sort of a regression (or even rebellion) from advanced web designing – which, in turn, is the exact essence of radicalism: utilizing an assortment of multimedia, animations, vivid shades, edgy fonts and interactive buttons.
Whether you want your design to lean towards the far left (simplicity) or the far right (radicalism), it is important to know exactly why this choice even matters.
Neil Patil, a top entrepreneur and web influencer (www.quicksprout.com) said in an article titled How Saving On Design Could Cost You More In The Long Term that web designs are actually investments over time. He gave several evidences wherein his expenses on making his site design better actually paid off in terms of the increase in readers, better circulation of posts, offers of speaking engagements and job opportunities. He considers all these blessings as ROI for his site’s high-quality design.
“When a designer gives you a bill, what do you see it as? An expense, right? When a designer gives me a bill, I see it as an investment.” Patil says. “For me, it is something that appreciates and helps your business grow.”
In hiring a good designer, these are the things you should be concerned about:
- Skill – You may have your own standard when it comes to web design, but it’s always safe to ask other designers to see if someone fits the bill. Sites like dribbble.com can give you an idea about designers’ skill level and how others like their work.
- Analytics – Your designer should understand how to read stats on Google Analytics or read survey results, otherwise he or she won’t know how to design for your customer.
- Conversion rate optimization– As additional pre-requisite, designers should also be well-versed with conversion rate optimization. A handsome site that doesn’t convert is pointless.
- Initiative and backbone – You need to hire a designer that has the guts to say “no” if he thinks there’s a better way to optimize your site. He must be assertive in helping you achieve what’s best for your business.
- Taste – Taste is different from skill. A lot of designers are software experts and know every detail by the book, but don’t have the “eye” for good taste. This separates the seasoned, more experienced designers from agitated fresh grads.