How Marketing To Millennials Can Take Your Business To Next Level

How Marketing To Millennials Can Take Your Business To Next Level [GUEST POST]

How Marketing To Millennials Can Take Your Business To Next Level

These days, many business owners are realizing that effectively marketing their products or services to millennials is an excellent way to optimize the company’s profitability. However, many corporate leaders and entrepreneurs draw a blank when it’s time to begin cultivating a customized marketing campaign that will get millennials interested in their brand. If this is your dilemma, it’s important to know that social media marketing may be the advertising strategy that helps you effectively connect and convert millennials. Review the short outline provided below to learn about the strategies you can implement to optimize and expedite the social media marketing process:

 

What Is Social Media Marketing?

Although defined broadly, social media marketing is a process that involves advertising a brand’s products and services through social media channels such as

  • Google+
  • Twitter
  • Facebook
  • Instagram

Social media marketing is an incredibly effective advertising strategy for many reasons. One of them is that this mode of marketing enables business owners to connect with members of their target audience in a much more personal, interactive manner than some traditional modes of advertising permit. For example, business owners can use a social media channel such as Instagram to share personal photos such as pictures of them with their dog. This highly personal mode of marketing can accelerate the relationship-building process and enhance the client’s trust in your brand.

Related: Social Media Metrics to Track in 2018

 

Social Media Marketing: Steps, Suggestions, And Strategies

Once you realize how effective social media marketing can be in building your brand, you may be ready to develop and implement a customized advertising plan that will help you connect and convert millennials. Below you’ll find several steps that you should take to make the most of this marketing modality:

 

#1 Learn as Much as Possible About Your Audience.

To really connect with and convert millennials through your social media marketing process, you must first know who they are. This is why learning as much as possible about millennials through the target market research process is imperative. This process will help you determine key things like which social media channels your unique audience uses most frequently. It will also help you determine what types of images and concepts to include in your campaign based on your understanding of your audience’s preferences. There are typically four types of information you’ll attain from the research process. They include geographic, demographic, behavioristic, and psychographic data.

Related: Content Marketing: Targeting 5 Types of B2B Buyers

 

#2 Put Content Marketing First.

Once you’ve done your target market research, you’ll be ready to move to the next step of the social media marketing process: content marketing. The ongoing implementation of sound content marketing strategies is imperative because social media marketing involves regularly publishing your videos, web articles, and blog posts through social media channels. Luckily, there are several ways to ensure that the content you produce and publish is exceptional. One of them is making sure that your content is scannable. Scannability is an important part of the content marketing process because various research studies have found that 79% of test users scan the new pages they come across. A mere 16% read this content word-for-word. In light of these realities, it’s important to ensure that the content you’re sharing on various social media channels is scannable. Textual elements such as subheaders, headers, bullet points, and numbered lists can help you realize this objective.

Related: The Difference with Australia-Specific Content to Generic Ones

 

#3 Make The Social Media Marketing Process Interactive.

Another strategy you can implement to make your social media marketing process as effective as possible is ensuring that the entire endeavor is unequivocally interactive. This process is important because the more actively involved your audience becomes with your brand, the more likely they are to make purchases and share your product or service line with other individuals in their social networks. There are several strategies you can implement to make the social media marketing process interactive. One is the use of Twitter polls. These polls enable you to put together brand-related questions and have your audience answer them. An example would be asking them which of your coffee flavors they find to be the most delicious.

Note that the marketing power of Twitter polls is three-fold. First, it keeps your audience engaged with your brand by encouraging them to answer questions about your product line. Second, it functions as a form of word-of-mouth advertising because the results of the poll are published and available for viewing by the general Twitter audience. Third, the Twitter poll enables you to conduct meaningful research through which you’ll be able to more effectively develop and market products. For example, if the poll reveals that the majority of your target audience finds a specific product to be outdated, discontinuing that product may be a practical, prudent business decision.

Related: 6 Basic Tricks to Boost Organic Reach on Twitter

 

Conclusion

Once you realize that social media marketing can be an incredibly effective way to advertise your brand to millennials, your next course of action should be the development of a high-quality advertising campaign. To ensure that you can effectively market your product or service line to millennials, be sure to incorporate some or all of the aforementioned strategies into your company’s marketing plan.

 

Author Bio:

Helen Cartwright

Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com

 

Know of any other ways of marketing to millennials?

Share them in the comments below! 🙂

 

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Social Media Metrics to Track in 2018

Social Media Metrics to Track in 2018

Social Media Metrics to Track in 2018

Cakes look palatably delicious but do the chiffon and the filling inside taste heavenly as the almost perfect, flawless garnish on the outside? Sorry but, there’s no guarantee to that.

Like some prettyish cakes, the Facebook Like  reaction button on Facebook is probably the most monitored by users, whether managing a personal account or running a business page. While other reaction buttons such as sad, haha, wow, love and angry get second attention along with the trailing comments. Twitter users, on the other hand, watch the number of retweets and followers they get. But do the number on social media platforms justify the success of your business? Let’s take some insights from experts.

Socialmediaexaminer lists some Social Media metrics to track for 2018:

 


Track your FOLLOWER growth


Here’s how to track a detailed analysis of your number of page likes:

Facebook

  1. Go to your page
  2. Click the Insights tab
  3. Click Like in the left navigation

Twitter

  1. Visit Twitter Analytics
  2. Click on your profile picture
  3. Choose Analytics from the drop-down menu

These will show total likes, gains, and losses in a certain period; also enable you to monitor audience reactions or determine which time periods best draw new followers.

Related: The Secret Ingredient in Turning Your Social Followers Into Qualified Leads


Identify Optimal Time Of Engagement


Here’s how to track the time when your audience is most likely to engage with your content.

Facebook

  1. Insights page, click Posts in the left navigation
  2. Select When Your Fans Are Online
  3. Hover on the different days of the week

Twitter

  1. Click Tweets tab at the top of the page

These will help you customize your strategy that will help you post content at the right time.

Related: Re-engage with Warm Prospects Who Have Gone Cold


Track Likes and Reactions to your Posts


Here’s how to track how your audience reacts to your posts and shares

Facebook

  1. Go to the Insights page
  2. Click posts option in the left navigation
  3. Scroll down to All Posts Published
  4. Click on the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Scroll down to view your tweets
  3. Or Click Top Tweets to view most popular ones

These will determine whether your audience is interested in your published contents and what type of content should you share in the future

Related: Twitter Marketing Lessons for IT and Software Marketers


Delve Into Audience Demographics


Facebook

  1. Access audience information in your Insights under People
  2. Click the You Fans section to see demographic data of your fan base

Twitter

  1. Click Audiences to see a broad overview and specific demographic factors

Related: Eliminate Unwanted Business Data with Data Profiling Tools


Determine Reach


Facebook

  1. Go to Insights tab
  2. Click the Reach option
  3. If you Scroll to the bottom of the page to find your total reach
  4. In the Top Post Reach graphic, click on any given day to view posts that contributed to that day’s post reach count.

Twitter

  1. Click the Tweets tab to display Impressions column

Related: 6 Basic Tricks to Boost Organic Reach on Twitter


Review Replies and Comments


Here’s how to gauge how interesting or engaging your topics/ contents are

Facebook

  1. Go to Insights tab
  2. Click the Posts option
  3. Scroll down to All Posts Published
  4. Click the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Choose either Tweets or Top Tweets
  3. Click on individual tweets to view engagement levels

These will also give you the data on which content is being shared


Track Referral Traffic


  1. Find referral traffic data in Google Analytics
  2. Click on the social top-level menu
  3. Click Overview or Network Referrals

Examine click rates


Facebook & Twitter

  1. Go to Posts in the Insights tab to find number of post clicks for each individual posts
  2. Go to Actions on Page
  3. See click counts for various elements

Likes, tweets and shares and all the other reactions are just like icing on a cake but what’s crucial is the demographic data of who are interested in your posts, how often your audience engage with your contents and the substantial feedback and information they share about your content. Despite its aesthetic look, the flavor, the filling, the texture and the taste of the whole cake itself is what matters.

 

 

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Fill in this short form or dial +61 2 9037 2248

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Social Media Metrics to Track in 2018
Organic Reach in Twitter
The Secret Ingredients in Turning Your Social Followers Into Qualified Leads
Organic Reach in Twitter

6 Basic Tricks to Boost Organic Reach on Twitter

4 Basic Tricks to Boost Organic Reach on Twitter

When I first started using Twitter, I had a tough time growing my list of followers. Twitter offers huge networking opportunities to those who know how to use it. However, for me, generating leads from Twitter can be very challenging. But that doesn’t mean I can’t improve my organic reach and get more interaction from my audience.

In order to reach a larger audience, you must have genuine followers and engage with them. The best way to do this is to do it organically. By doing so, you gain potential new followers and customers. Let me show you how I managed to increase my organic reach on Twitter.

 

#1. An impressive profile.

Rebecca Matias

Whenever you follow someone, they will be notified and was given an option to follow you. But before they decide, they will check your profile first. So how do you make your Twitter profile stand out?

  • Use your real name. Fake persona makes it difficult for you to link your Twitter profile to your other social media accounts.
  • Use a real picture. Don’t use animated objects or a picture of your dog. A simple headshot will do. TIP: Don’t change your profile picture too often.

 

#2. Follow industry leaders and influencers.  

Twitter is about targeting the right audience. Popular people within your niche may or may not follow you on twitter. However, you still have to follow them. Why?

  • They have many followers. If they choose to follow you back can help increase your target audience reach.
  • Their tweets get attention. Retweeting their tweets can increase your chances of getting retweeted and reach more of your target audience.
  • They share and tweet useful information that you can use and apply for your business.

Related: Twitter Marketing Lessons for IT and Software Marketers

 

#3. Share informative and relevant contents.

High-quality content attracts leads. At the same time increases your number of re-tweets. However, whenever you post or share something, make sure to post slides, videos, and infographics as well and not just focus on sharing articles alone. TIP: If you are sharing a curated content, don’t forget to tag the author. This will make them share your tweet, therefore, increasing your audience reach.

Related: The Secret Ingredient in Turning Your Social Followers Into Qualified Leads

 

#4. Schedule tweets regularly.

It is important to maintain a consistent online presence to reach your audience. I’ve listed down 3 reasons why it’s best to schedule your tweets regularly.

  • Drive more traffic to your blog and site.
  • Reach a wider audience (considering some of your audiences are from different time zones).
  • Attract new followers.

Find out when is the best time to tweet for clicks, retweet and get engagement, here.

Related: Follow Up your Inbound Leads with 5 to 5 Calling Rule (and Generate Over 40% Increase in Sales)

 

#5. Use hashtags.

How does hashtag works? If Twitter users talk about a certain topic and use the same hashtag but are not connected with each other, their tweets will appear in the same stream. How to use hashtags effectively?

  • Keep it short
  • Make it relevant to your tweet.
  • Use industry or brand keywords.
  • Avoid using too many hashtags in one tweet.
  • Incorporate your hashtag into your other marketing channels

 

#6. Measure.

Always keep track of your account to see where you stand. Twitter has a feature where you can keep track of your progress.

 

Make sure to manually check and analyze your metrics to know if your strategies are working or not. To maximize the use of Twitter, you must build a network of engaged users. However, there are a lot of spammers and low activity accounts.

According to forbes.com, an average of 42.44% users are fake, while another 30.12% are inactive. Which means there are only 27.44% of users are active.

twitter fake accounts

Let’s face it. We only want many followers in order to reach our audience.  Here’s why you shouldn’t follow these not genuine users.

  • You are blocking the space of genuine users who might want to do business with you.
  • They will not re-tweet your posts
  • They don’t have any value on your feed
  • They will not help generate leads for your business

Follow these tips by tweaking your strategy and start seeing an increase in your organic reach as much as it did to our business.

 

Author Bio:

Rebecca is the Business Development Executive at Callbox. She spearheaded successful projects in leveraging brand visibility. A vivid marketing blogger and a goal-oriented leader who enjoys sharing tips and stories.

 

 

Follow up your social media leads with effective outbound marketing strategies!

Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)

Social Media Metrics to Track in 2018
Organic Reach in Twitter
The Secret Ingredients in Turning Your Social Followers Into Qualified Leads
The Secret Ingredients in Turning Your Social Followers Into Qualified Leads

The Secret Ingredient in Turning Your Social Followers Into Qualified Leads

Would a plain cupcake, with no extra flavour nor garnishing, appeal palatable to you? (I don’t think so..)

Each cupcake recipe has a required oven baking temperature in order to achieve the desired taste and shape and the same purpose applies to flavouring, frosting, and garnishing to make your cupcakes look so adorable and of course, qualified saleable desserts! 

In the B2B world, social media followers, like plain cupcakes, will remain in the same level and label unless nurtured, where needs are uncovered and their topmost level of interest is achieved, before you can turn them into qualified leads. Aside from standard social media goals such as Likes and Shares, there are some extra tactics that would help turn your social followers into leads.

Below are some tips that you can integrate with your social media marketing to achieve extra special lead generation results:

The Email Marketing Flavour

The Email Marketing Flavour

Social media, when done right, can boost brand awareness and help you build a good relationship with your followers via constant web activity and communication. However, one thing that social media is not fully equipped to do is to generate quality leads. At this point, use some extras like email marketing tactic which will induce the lead generation process to enhance the effectiveness of your social media marketing. Here’s more, learn how to make decision makers and prospects call back or reply to your email.

Strongsocial.ca points some reasons why email marketing should be an essential ingredient to your social marketing lead generation mixture:

  • Your audience already knows you
  • Social media is noisy, email is quieter
  • People will see more in your emails
  • You can say a lot on email

Tip: Follow up your social followers through emails and be more targeted in delivering your message. So how can you get email addresses without being labeled as spam or worse ruining your social reputation? The next step will answer this question. 


The Lead Generation Frosting Ingredients

The Lead Generation Frosting Ingredients

Smallbiztrends.com suggests to use OptinMonster, a lead generation tool that will help you design nice forms that can be posted on different parts of your site that can deliver the highest conversion rates; and get people to sign up faster. The following pop-ups may be created:

  • Page Takeover. Once a social media follower clicks a link, the page is blocked, and another form comes up where they can give an email in exchange for your lead magnet
  • Exit Pop-up. An exit pop-up is used to get website visitors to subscribe before they leave.
  • Sidebar form. A form that rests on your website’s sidebar which you can be created with catchy designs that would be hard for your visitors to resist to notice.
  • Newsletter Subscription

Take this Ebook: The Ultimate Lead Generation Kit to Jumpstart your Business as an example.


Tip: From social media, lure your followers and lead them to your website. The widgets mentioned above will help you capture their emails in a legit way and nurture them to become qualified leads.


 Garnish To Expand Your Social Reach

Garnish To Expand Your Social Reach

Measure the impact of each tactic you apply to gauge the effectiveness of your lead generation process. You need to know what your followers think and feel about your product which could be a credible reference for gathering ideas and steps for improvement. Start a Fire adds a branded badge to whatever content you recommend. It is also imperative to have a tool that will tell you which content your followers are reading and at the same time who your readers areLeadfeeder can do this for you.

Your social followers are undeniably active proofs of potent marketing tactics but undermining such may cause the business to be at a critical point. Instead, zoom in on extra tools and processes that you can integrate with your social marketing to turn your plain social followers into flavoured, nicely frosted and well garnished-like qualified leads.  

 

Here’s how Callbox Lead Nurture Tool helps in generating more leads in Australia!

Lead Nurturing Done Right - Callbox Australia

Get a boost on your sales and revenue, Talk to our Marketing Consultant

or Dial +61 2 9037 2248

 

 

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Twitter Marketing Lessons for IT and Software Marketers

Twitter-Marketing-Lessons-for-IT-and-Software-Marketers

Twitter is an online social networking tool in which users post updates of what’s going on with their lives along with pictures or links of the things they think are interesting and are useful to their followers. Twitter users choose who to follow and control what news to show in their feed. This platform is used to engage with families, friends, peers, and favorite brands.

In business, Twitter is a great marketing tool for marketing startup or any established company to use. IT and Software companies use twitter because it gives them many opportunities to connect with their target audience. Most users follow brands in order to learn more about them and to know about promotions and new products. However, in order to maximize the opportunities provided by Twitter, you should be familiar with its marketing etiquette or you’ll end up offending your followers.

Here’s how IT and Software companies should use Twitter.

#1: Start following people.

Twitter Marketing Lessons for IT and Software Marketers

However, be careful when following people as Twitter have a strict rule when it comes to this one. You don’t want your account to get suspended because of suspicious activities so take it slow.

Who are the people that you need to follow?

  • Your customers
  • Your competitors/ other IT and Software companies
  • Leaders, Influencer and expert people within your industry
  • Other businesses run by people you know

Related:  Can Social Media Help Generate More Leads for Solar Products?

#2: By using Twitter,  you can stay up to date of the latest news in technology.

Twitter Marketing Lessons for IT and Software Marketers

IT and software companies should follow other IT and software companies and leaders to stay aware of the new practices and resources which provides them access to different opinions.

#3: Through Twitter you get to learn new tools.

Twitter Marketing Lessons for IT and Software Marketers

Ask questions or start a discussion with your followers or those who are following you. Follow experts within your field to benefit from their experience and interact to learn more from them.

#4: Use famous (#)hashtags for IT and software companies correctly to create visibility for your brand and showcase what you offer to expand the reach of your tweets and get more followers.

Twitter Marketing Lessons for IT and Software Marketers

However, you should limit your use of hashtags. Too much hashtags can be annoying. Use at least 1 or 2 relevant hashtags per tweet.

#5: Tweet regularly but don’t post promotional content constantly.

Twitter Marketing Lessons for IT and Software Marketers

Interact with your audience and make them feel valued. Build a rapport with them and educate them by posting important IT and software contents to connect with them.

Related: 5 Ways To Implement Education-Based Marketing

#6: Twitter can help you build relations with your target audience by connecting with them.

Twitter Marketing Lessons for IT and Software Marketers

Find out who are the influencers and experts within your field and interact with them on a regular basis. Twitter can help you discover and learn from interesting people within your niche, achieve trust and build rapport with them. Remember that these influencers have thousands or millions of followers with them and when they start to notice the frequent discussion between you and their idols, they’ll eventually follow you.

#7: Learn from your target projects and check for feedback through Twitter.

Here’s how Linkedin use twitter as their customer service tool. They created this account ‘Linkedin Help’ for user complaints and to give loyal users immediate aid to their problems.

Twitter Marketing Lessons for IT and Software Marketers

Twitter Marketing Lessons for IT and Software Marketers

Experience is everything, and you have to monitor feedback on twitter if you want fans to become loyal customers. Ignoring comments, both positive and negative on Twitter is like abandoning your own business. Optimism is important when dealing with negative feedback. Put aside your fears and engage with your followers in an open and honest manner. Use feedback to improve your products and services. You’ll be surprise on how much your customers appreciate quick responses and solutions to their problem. Customer service is very much important especially to IT and Software industry, given the fact that not all IT buyers are tech savvy.

To become successful in twitter, don’t just share your product’s message and drive traffic to your sites, concentrate on building relationships with your followers as well. Discuss interesting topics, Interact and connect with them. The benefits of twitter depend on the context and the links you’ve posted to create noise. Make use of these marketing lessons for IT and Software Marketers to maximize the opportunities provided by twitter.

 

You might also like: Dummy’s Guide for Content Marketing

 

A list of social influencers you should check out on twitter!


 

 

 

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7 Refresher Tweets on How to grow your Consulting Business

7 Refresher Tweets on How to grow your Consulting Business

7 Refresher Tweets on How to grow your Consulting Business

“Consulting is a large and fast-growing industry. But are you capitalizing on the growth?”

This was the BIG question asked by Drip in one of its articles on Medium. The consulting industry is in fact, huge — it earns around $200 billion in the U.S. alone and an average of over 5% growth each year in the past five years.

So I echo the same question: “Consulting is a large and fast-growing industry. But are you capitalizing on the growth?”

Wherever you are in the world, $200 billion is %200 billion, and it is a large amount even for the thousands of active consultants from all industries. Really, there is plenty to go around.

To some entrepreneurs, growing a consulting company is a make or break thing as it would mean more mouths to feed, more overhead expenses to take care of, and a substantial amount of risk of bankruptcy to take. A bigger company means more investment in staff training or maybe even an extension for an office space. In short, it means more money to gamble (and probably lose).

 

But this is not as simple as playing the hand you’re dealt. You can actually choose your cards! You could decide whether to hire for more staff and hope they will be productive enough to recoup your expenses, or maybe even double the revenue. You can also strategically position them in a way that they’ll become  profitable assets.

Consulting is really the art of making connections—not only in terms of the work, but perhaps more importantly, with people. Developing solid networks, both internally and externally, is crucial. You are constantly convincing (and proving) to new people that you are and would be a valuable asset to a project.

You might also like: Using B2B Demand Generation as a Driver for Sales Goals and Boost Competitiveness

The job also requires you to share ideas, explain concepts, and present findings almost on a daily basis. You’ll be working on teams of people you may have just met, but you must show clients that you work as team and have the same goal in mind — to ensure that their projects will be executed seamlessly.

So don’t let time outrun you. This is not the right moment to rest on your laurels because there’s an opportunity out there, presenting itself and you have to grab it.

There’s a much wider horizon there waiting for you to discover so to start with your consulting business journey, below are some refreshers you can lean on:

 

 

 

 

 

 

 

More about sales and marketing to boost your consulting clients today! 

Learn more how to increase the numbers of your qualified consulting leads! or Dial +61 2 9037 2248

 

Check out our successful marketing campaigns in Australia:

Rock Solid Leads for AU and NZ’s Top Technology Consulting Firm

Callbox Revs Up Tax Consulting Firm’s Sales Efforts

Callbox’s Three-Step Tactic To Success for Marketing Consulting Specialist

 

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Is Social Media Still Hot in Australia?

Is Social Media Still Hot in Australia?

Is Social Media Still Hot in Australia-

Photo Credit: Freepik.com

Make no mistake. Summer is just around the corner indicated by a gradual rise in temperatures across the outback. But aside from that, we are also expecting B2B businesses to heat their multi-channel B2B marketing campaigns not only for this particular season, but also for the rest of the year.

This also entails a good deal of spending for social media marketing, but does tweeting and posting Facebook status updates still relevant?

Generally, there is a high reliance on social media platforms among B2B enterprises, with 84% still regard social media as an important provider of quality leads. Some even note that they were able to close a buyer through Facebook and LinkedIn. So, the question whether social media has a little spark left in it has found its answer: Yes, there is.

But as buyers now have nurtured more sophisticated tastes in selecting the type of solutions that fit their needs, it is essential now for suppliers to reevaluate their social media campaigns to better maintain attributed revenue, close sales, and manage relevant communications with existing clients.

Take these social media tips into account and keep your sales all fired up with quality B2B leads.

Maximize shareability

Social media’s magic is sourced mainly from its capability to enable the sharing of content. An obvious consequence of this is reach expansion. Allowing visitors to share your content within their own networks introduces you to potential opportunities, thus driving more traffic of marketing leads.

Make your content stand out

This is a given. But while we can say posting content is easy, coming up with ideas on what to post isn’t. Fact of the matter is that quality dominates quantity anytime of the day. Hence, aim for content that can easily turn people from mere followers to leads. Do your own research on key problems of a particular industry and offer new, relevant wisdom to specific issues.

Know the needs of the niche

To drive the best possible leads, it is important to formulate a social media content plan that centers on the immediate needs of a given niche. You should be able to diversify your blog posts and other resources to target specific segments of your audience.

Have someone cook you up with a plate of hot leads

Take some time off to consider outsourcing your core marketing and sales processes. There are lead generation companies that offer competent handling of multi-channel strategies that go well with your strategies.

The Age of Social Media Marketing

Age of Social Media Marketing

The Age of Social Media Marketing

Today is the dawn of social media marketing, where people no longer debate on the importance of social media in creating an effective marketing strategy. Businesses around the world have already realized and maximized the power of social media not only in lead generation but in the conversion of leads into revenue.

Marketers have a growing confidence on the efficiency of this type of marketing technique. In Social Media Examiner’s 2013 Annual Year Report, 86% of surveyed marketers regard the importance of social media in their businesses; moreover, 89% believes that social media improved the exposure of their products and created relevant shifts in their revenues. The following are the noted factors that highlighted the good effects of social media marketing:
 

In the age of social media marketing, E-marketers have now the ability to reach and connect with their target market easier and in a more personal level.

Content marketing

Quality content is the core of E- marketing. Consumers are already sick of traditional marketing words that they have been hearing for the past decades.  You should know your market, make the content compelling, and offer what they need not what you have.

Social media has been the biggest content marketing tool that makes content marketing easy to access for the target market. The hard part, thought, is making it not only with quality but enticing to the reader. In addition, the stiff competition against other brands, that are capable of creating quality content, is also a challenge.

Images are a thousand words

On Facebook, images receive 50% more interactions than text posts. Informative images are way more effective than articles; it can be visually stimulating and easier to apprehend. Infographics, a visual representation of helpful information that is intended to educate the reader with complex information quickly and clearly, improves cognition by using colorful graphic designs which enhances human understanding on the topic.

 Business in LinkedIn

LinkedIn is still the biggest social media for professionals with more than 230 million users and constantly growing. It is the top source of business related contents and is the premier social destination for business.  Fueled d by corporate influencers comprised of high profile CEO, entrepreneurs, and business leader. Marketers should take advantage of LinkedIn’s branding, advertising, and product featuring opportunities.

Google+ and Google search

Social and Search: the killer duo. Google+ has a relatively greater intervention in Google search compared to other social networking sites; trends within it will continue to influence the search results listings. Apparently, Google’s search algorithms are greatly moved by quality content, keywords, and emphasized posts from its own social platform. Complemented with other Google services; built-in authorship verification, Google Analytics, and more, it will offer a sheer competitive advantage in social media marketing.

Social statistics

Statistics are the most reliable basis of decision making, and social media developers understand this; that’s why they have been adding statistical feature, such as likes, shares, and +1’s, that will allow users to track social activities. Moreover, marketers will be able to understand customers’ online behavior using business software that can generate relevant statistics that are very helpful in decision making. After they understand certain customer pattern, marketers can immediately address existing issues by adjusting certain marketing parameters to neutralize these issues.

Social media marketing is a relatively new trend but it immediately became a vital component of the modern marketing mix.  Through leveraging and understanding the impacts of social media, companies will have a more dangerous edge against its competitors. Although we have utilized it as a form of marketing tool, we have not yet unleashed its full potential. It will take more knowledge, innovation, commitment, and competition to make social media marketing evolving.

Source:   14 Social Media Marketing Trends for 2014

 

Social Media Lead Generation Facts and Statistics

Social Media Statistics for Lead Generation in Australia

Social Media Lead Generation Facts and Statistics

Whether to promote a special offer or have a poll or a survey to get feedback from your customers, social media is one way to connect with your prospects and increase brand awareness. It’s also a great source of leads for your business.

According to a report from State of Inbound 2017, social media can generate almost 100% more leads than other channels  –   content marketing, telemarketing, referrals, outbound mailing or calling, etc

 

How? The best way to close a deal is to build a relationship with prospects until they’ve reached the final stage of their buying process. According to a data below from socialmedianews.com.au, there is no doubt that social media is a good way to communicate and nurture prospects.

Social Media Statistics in Australia  as of July 2017 (Monthly Active Australian Users)

  1. Facebook – 17,000,000 Monthly Active Australian Users (steady)
  2. YouTube – 15,500,000 UAVs
  3. WordPress.com – 5,500,000
  4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data)
  5. WhatsApp – 4,500,000 Active Australian Users
  6. LinkedIn – 4,200,000 Monthly Active Australian Users approx
  7. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
  8. Tumblr – 3,800,000
  9. Twitter – 3,000,000 Monthly Active Australian Users approx
  10. Tinder – 2,700,000 Australian users (my estimation)
  11. TripAdvisor – 2,600,000
  12. WeChat – 2,500,000 Monthly Active Australian Users approx – (my estimation)
  13. Yelp – 1,500,000
  14. Blogspot- 1,300,000
  15. Flickr – 480,000
  16. Pinterest – 290,000
  17. Reddit – 100,000
  18. MySpace – 80,000
  19. Google Plus – 60,000 Monthly active Australian users approx – (my estimation)
  20. RenRen – 50,000 Monthly Active Australian Users approx – (my estimation)
  21. StumbleUpon – 39,000
  22. Weibo – 20,000 Monthly Active Australian Users approx – (my estimation)
  23. Foursquare/Swarm – 11,000
  24. Digg – 10,000
  25. Periscope – 9,000
  26. Delicious – 7,000

Also,

  • Approx 50% of the Australian population logs into Facebook on a daily basis.
  • WhatsApp has close to 5 million active users in Australia
  • A significant proportion of the Chinese community in Australia use Chinese social media tools like WeChat, RenRen and Weibo and these networks are growing.
  • LinkedIn now reports there are 8 million registered users in Australia, just over half of this number log in every month.

Read more about Australian Prospects Preferred mode of Communicating By Statistics


Usage by Age

Here are some social media statistics every marketer can use as a reference for a successful lead generation campaign:

Facebook

  • It has more than 1.28 billion active users from around the world
  • Up to 32% of Facebook users unlike a brand because of uninteresting post
  • Another 28% unlike because  of too many posts
  • 47%  said Facebook is their #1 influencer of purchases
  • 70% of Marketers use Facebook to gain new customers

Twitter

  • Twitter has 500 million registered users
  • And has more than 255 million average monthly active users
  • 80% of  world’s head of state have twitter account
  • 34% of marketers use Twitter to successfully generate leads
  • Twitter is the fastest growing network with a 44% growth form 2012-2013

Related: 6 Basic Tricks to Boost Organic Reach on Twitter

Google+

  • Google+ has 1billion enabled accounts
  • It has 359 million monthly active users
  • It’s annual growth rate is 33%
  • Predicted to surpass Facebook in 2016

Sources:    5 Secrets of Lead Generation in Social Media You Never Knew

                 22 Social Media Facts and Statistics You Should Know in 2014

More than just being the center of social interactions, social media are business hubs that offer great marketing opportunities. Use these opportunities to have a stronger grasp on your market. Above all, don’t always become reliant on the classic theories of marketing. Use hard facts and statistics.

More than just the shallow logic behind these numbers, marketers should see a more diverse and deeper understanding of these statistical data. We can only see a tweet, likes, and shares but not the age, area, and gender. Without using a demographic-based data its most marketing plan will fail.

This year, only 47% (down by 1% from last year) of SMBs have social media presence. While 79% of Aussies are on social media.

At least 64% of consumers trust a brand with positive interactions on social media. Social media is a very powerful business channel. Immediately establish your presence in it to gain marketing leverage and a more effective lead generation. So It’s time to start having social media presence. But keep in mind, statistics will change, so learn to adapt.

 

 

Follow up your social media leads with effective outbound marketing strategies!

Learn more about how we generate leads for Businesses in Australia!

Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)

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Decisive Directive- Use Social Media to Intensify your Demand Generation Campaign

Use Social Media to Intensify your Demand Generation Campaign

Decisive Directive- Use Social Media to Intensify your Demand Generation Campaign

If there’s anything modern man couldn’t possibly live without, aside from basic necessities, it is social media.

Likewise, modern B2B companies rely on social media marketing as a means to keep in touch with people across various channels. Aside from lead generation, online social platforms like blogs and Twitter are instrumental in improving marketing campaigns. They work to get your image and brand to the public, a task delegated to demand generation.

Social campaigns could drive an increase of B2B leads that your sales reps and appointment setters could pursue. It is thus a good idea to leverage this advantage in increasing product demand. With social tools at your disposal, you could explore countless strategies that are sure to get your company all fired up.

Then again, many businesses struggle with integrating social media marketing and demand generation. There is a possibility still that an effective synthesis could be achieved.

It’s just a matter of knowing these bits of info for a better demand and lead generation.

Use multi-social marketing. With the worldwide web comes the power to wield a plethora of online tools. And such tools have certain advantages that, if you combine them, would enhance demand traffic. A combination of blogs and social media accounts would thus extend your brand’s reach towards a good share of the market.

Improve shareability. In most cases, your B2B leads could help broadcast your brand to others. Empowering them through calls to action could help. Shareable content doesn’t only entice readers and stimulate interest. It could also realize your messages’ viral potential which is indispensable to demand generation.

Consider video. You can never go wrong with image-based campaigns. But if you favor long-term engagements with your prospects, consider posting company reviews, tutorials and news on your YouTube account. Make sure to include links to your landing pages during or at the end of your videos.

Survey your circles. Whether you are on LinkedIn or Facebook, your business’ identity is bolstered in the company of like-minded individuals. In essence, social media is all about maintaining solid social connections that can boost referral and demand traffic.

Have your message ready. Whatever you are selling, it pays to have a considerable amount of knowledge about your industry. This is where compelling content comes in. Information is best appreciated when it is clear, concise and highly searchable. SEO-optimized articles should be considered accordingly.

In addition, a good lead generation campaign is complemented an effective social online presence. Seeing that “social media lead conversion rates are 13% higher than the average lead conversion rate,” companies should take their demand generation up a notch starting with a firm experienced in nurturing B2B leads and managing your online marketing campaign.

Is your Social Media Campaign Getting Enough ROI

Is your Social Media Campaign Getting Enough ROI?

Is your Social Media Campaign Getting Enough ROIWhen drafting a lead generation campaign plan, we must consider two important things.

First off, there is a need to create content that can get your targets hooked to your offers. This stage is often the most critical as you pool your resources and personnel together and come up with the best possible approach to engage B2B prospects online.

The other aspect is anchored on tracking the progress and gains of your campaign through analytical tools. Here, we tackle the complex world of ROI and web traffic analytics, which is equally important as you need to identify market stimuli around which you can form future strategies.

Thus, we must learn how to effectively track ROI as present loses and gains can determine future successes or failures.

To know if your social media campaign is gaining leverage in accordance with your objectives, track and analyze these aspects:

Traffic. Measuring site traffic is one way of gauging the popularity your campaign has incurred. Typically, you determine popularity by the amount of visitors that willingly visit your site. Other than that, having a complete profile, a comprehensive listing of your offers and an attractive site design are two important factors that contribute to traffic volume. The obvious course of action here is to solidify the components of the campaign you feel have profound bearing on web visits. But it can also prove advantageous if you experiment with and strengthen other components.

Conversions. If you are paying attention to your conversion stats enough, you would find in it a source of (temporary) elation. The number of sales leads converting into actual sales says a lot about the successes of your campaign. Of course, the higher closes you have gained the more effective your campaign proves to be. But don’t maintain this positive outlook for long. As market trends change, so will your conversion rates, so it is highly advised that you make necessary revisions at the slightest changes in market numbers.

“Shares” and “retweets.” Never underestimate the power of an online share. When B2B prospects share your posts within their circle of connections, they are also doing you a huge favor by accumulating potential leads. In this regard, try to tailor fit your blog posts and tweets in a way that instantly captures the interest of your audience.

Knowing that you are doing well in these three aspects reveals a lot about your campaign strategy. And of course, a good strategy is relative

Click for more tips on ROI measurement: http://www.business2community.com/social-media/measure-roi-social-media-marketing-0971756#!bGEB2o

Facebook’s Organic Search Power (Slightly) Declines: Should Marketers be worried?

By now you’ve probably heard that Facebook’s organic reach has been declining in recent months, and it’s got every social media marketer’s frantic attention. Although it’s only a 1-2% drop, a trend like this can naturally cause slight panic especially to those who invest so much on the social networking giant.

According to Social Media Today, if you have 1,000 Facebook likes on your business page, only about 10-20 of those fans will even see your posts.

This decline in organic search is not at all recent, however. It’s been a downhill pattern in the last few years, but the trend has become more significant – and as a result more alarming – starting around October of 2013. According to this study, the drop was from 12.05% in October 2013 to 6.15% in February 2014.

There’s a logical reason to this decline as offered by TechCrunch.com: The roughly 50% decline in reach over the past year matches the 50% increase in Page Likes per typical Facebook user over the same time period. As people Like more Pages, the organic reach of each drops.

But all Pages and people are not treated equally because Facebook’s goal is to show people the most engaging posts out of all the ones they could see each day. This puts Facebook in the very tough position of choosing what content gets shown and what doesn’t.

So what can Facebook marketers do?

Here are some tips from OnlineMarketingInstitute.com:

1. Visual bullet points. Visual bullet points gain a lot of engagement, and EdgeRank, Facebook’s algorithm, determines what articles show up on a user’s newsfeed.

2. Opt-in emails. Another method to get around the fall in Facebook’s organic reach is to use opt-in emails. This is useful because your conversion rate from opt-in emails will be high.

3. Offers. Everyone’s a sucker for a great deal. Like what marketing consultant Jon Loomer says in his article about Facebook offers, an irresistible offer will get your fans to follow your page more closely.

4. Retargeting. Since the number of people you’re able to reach on Facebook will fall, you have to ensure that your audience is made up of highly targeted fans who have a higher chance of conversion. Closely evaluate your page’s fans to see if your audienceis made up of “fake” fans or fans who are genuinely interested in your product or service.

Sources:

http://socialtimes.com/organic-reach-facebook-will-reportedly-drop-1-2_b147357

http://www.onlinemarketinginstitute.org/blog/2014/04/facebook-drop-in-organic-reach-what-this-means-for-facebook-marketers/

http://adage.com/article/digital/brands-organic-facebook-reach-crashed-october/292004/