When talking about contents, Google would love to see originality. Something that is fresh and unique.
Sharing blog posts, white paper, newsletter or case studies, email and social media platforms such as Facebook, Instagram and Snapchat are a huge help for content marketing success.
However, content marketing in Australia is constantly changing. So it is important for marketing managers and business owners to be aware and adapt to these changes.
But how is Australia-specific content differ from the generic ones?
Whether you’re writing for a specific software company, a mobile audience, or doing a news writing, here are a few guidelines to capture the attention of your audience.
Contents must have a punchy, attention-grabbing titles.
For example, if you’re targeting people who hate talking to a telemarketer, you can use this title to catch their attention and read your content.
”Fed up with the never-ending calls from an awful telemarketer? Here’s how to make them go away.”
The body of your content is as important as your title. In your body you should;
- Site a problem that your audience can relate to. Make your audience feel like you understand them. Site for their pain points and address them by providing them tips on how to solve these issues. How to do this?
- Take your audience through steps. Break your ideas into steps. Use sub-headers and a short explanation to walk them through your idea.
Aussies love to shorten their words, so remember to use casual language/slang such as;
G’day (Good day)
Cuppa (Cup of tea)
“Ya” instead of “you”
“Pop around” is a casual way of saying “come over”
“G’day, mate! Would ya like to pop around for a cuppa?”
Also, Aussies want facts. So don’t forget to include references in your body. It could be a statistics found from a well-known site, a photo or an embedded video, as long as it has relevance to your topic or text, they can be an added value to your piece.
Tails are often a statement relating to your story. It should be completed with conviction. Conclusions are meant for readers to understand why your idea about the whole content should matter to them. It doesn’t have to be a summary but it should include key points that show your readers the value of your argument. You may also include CTAs at the tail of your content in case your audience would want to find more information or get help.
This year’s content marketing is all about keeping up with these changes. Not all of these may work with your content marketing strategy, but I hope these guidelines will give you an idea how to write your next article for your Aussie readers.