Client Success Story
CS_ Callbox ABM Powers SaaS Lender's APAC Success

Callbox ABM Powers SaaS Lender’s APAC Success

Sales Appointments
90
Marketing Qualified Leads
130
Social Media Connections
312
Industry
SME Loan
Location
Australia
Headquarters
Sydney, Australia
Campaign Type
Lead Generation, Appointment Setting
Target Location
SG, PH, MY
Target Industries
All Industries
Target Contacts
C-levels, Project Managers, Department Heads

The Client

The Client, a leading B2B SaaS lending platform founded in 1998, offers a comprehensive suite of tools to streamline the lending process for financial institutions. Their cloud-based platform helps lenders connect with entrepreneurs and advisors, evaluate creditworthiness, manage the entire lending lifecycle, and analyze financial data to make informed decisions.

The Challenge

Faced with the competitive landscape of the APAC market, the Client struggled to generate quality leads and close deals. Their internal efforts were falling short in engaging key decision-makers, leading to a stagnant sales pipeline. Moreover, resource constraints and outdated tools hindered their ability to optimize lead generation and appointment-setting processes.

To address these challenges, the Client sought a marketing partner with the expertise to enhance their outreach, streamline operations, and drive growth in the APAC region.

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