2017 made a promise to beat the competition via some marketing tools that would make tracks on lead generation campaigns this 2018: Guestpost.com, IFTT, Wyng, Adwords Performance Grader, Colibri.io, Crazy Egg, Agorapulse, Todoist, Nuzzel, Social Image Resizer Tool, Wistia, Keyhole, Bananatag, VWO, and OptimizePress were the top recommendations. These tools were told to help maximize posting efforts, automate tasks, integrate one task with another like landing pages with existing software, identify expenditures, monitor conversions, customize images and insight on analytics. But has these tools paved the way for better lead generation campaigns this 2018?
Recent reports showed the following biggest B2B lead generation challenges in Australia:
Despite the growth of new innovative tools marketers continue to encounter lead generation challenges. Looking into the brighter side, this cycle will keep the marketing world competitive as emerging challenges will drive marketers to build better and greater marketing tactics year after year.