We’ve all been there, another day at the office and a pretty boring one as we look through our old lists of IT leads and wonder how we can expand it. It’s happened to even the best of us digital marketing experts, but it’s no reason to worry.
Tech leads are not that hard to approach – contrary to popular belief and in this article we’ll help you devise a strategy to make sure you make the most out of your lead generation in Australia.
So sit back and get comfortable, it’s time for us to get to know the tech business in detail.
How Do I Go About Getting Leads?
There are plenty of ways for you to generate tech leads, especially in the Melbourne tech business. However, you have to note that you have to get your foundation firmly in place.
In these days, there is no substitute for customization and personalization, especially with reaching out to your customers and it’s the same with IT leads. You have to have the right information in place before you can start reaching out. Find out who your prospects are and do not be afraid to qualify them.
There should be a focus on the quality of the leads instead of the quantity because you want to minimize resource wastage at every step of the process. There has been a growing trend with companies using account-based marketing and inbound marketing because it is more resource efficient.
Once you have your information in place, you shouldn’t forget about the systems that you need in place so that you can track things.
We’ll talk about this some more towards the end.
Make sure that you also know what the competition is up to and adjust accordingly. Now we’re not telling you to steal leads, but we’re telling you to make sure that you are always well positioned and ready.
Using Digital Marketing For Tech Business Lead Generation in Australia
Now that you have the basics in place, you are ready to start harnessing the power of digital marketing to maximize your lead generation efforts.
Warm Up Your Prospects
Your first step is warming up your prospects, and social media is going to be your best friend at this stage. You can start sharing content that is directed to your prospects using channels that they frequently use such as mobile or email.
Start engaging with your followers while you are trying to build up a loyal following. You will find that it is easier to demonstrate your company’s prowess if you can show them your worth with the content that you are providing.
LinkedIn is a great place to start relationships and make connections that you can use for your business. However, it is important not to oversell yourself and instead focus on proper engagements and problem-solving.
Set Up Automation Procedures
We are living in a world of AI bots and automation, and you can’t be a tech business if you do not harness the power of technology. Set up automation for cold email outreach and replies, make sure you can get at least simple bot to answer questions for customer service, and exude that feeling of technological savviness.
Ensure You Make Use of CRO and SEO
Search engine optimization ensures that you are ready to hit the first page of SERPs, but how’s your CRO doing? Conversion Rate Optimization makes certain that everything from your CTA buttons to the way your forms respond is up to speed and can aid in conversion.
Are your landing pages built for conversion? Are your forms just too long? Is your meta description not “click-worthy”? These are just some of the things you have to consider.
Track and Then Track Some More
We mentioned this earlier, and this involves everything from cookies to Google Analytics. Set up goals and KPIs for you to be able to track the effectiveness of your campaigns. Torn between marketing options? Then, conduct A/B testing or split testing, tracking is the only way that you can tell what works and make sure that you are always up to speed.
Nurture Your Prospects
Last, but definitely not the least, is prospect nurturing. You have to make sure that the opportunities that you currently have are well taken care of. Some say emails are annoying, but we still think that they are still one of the most useful tools that we have.
Send your prospects customized content to have them interact with your site, link to your landing pages, and whatever it is you can do to add value to their experience with your business.
If you follow just some of these tactics, you’ll have your digital marketing up to speed with your company’s lead generation strategy. Remember tech leads and IT leads are the same as any other lead, they’re human, too.