Did you know that lead generation market was valued at over $3.1 billion in 2023, and it’s only getting bigger as businesses adopt more innovative methods. Outsourced event lead generation is a powerful yet often overlooked, especially for tech conferences.
These gatherings go far beyond networking. They’re strategic opportunities to connect with decision-makers, show your solutions, and engage in real-time conversations with the right audience. Face-to-face interactions at tech conferences help Australian businesses build trust and generate interest more effectively than digital channels alone.
What makes tech conferences even more effective is their hybrid nature. Many now combine on-site experiences with digital elements like webinars and live-streamed sessions, widening your reach and allowing for more touchpoints with potential leads. This makes them one of the most impactful lead generation methods available today.
A recent survey of professionals across marketing, events, and decision-making roles shows a promising future for various event formats. In-person events are expected to grow by 57%, highlighting a renewed focus on face-to-face interactions.
Meanwhile, digital formats continue to gain ground, with webinars projected to grow by 56%, virtual events by 54%, and hybrid events by 45%. This shows that organisations use physical and digital channels to engage their audiences.
Want to guarantee more RSVPs at your next tech event?
Let’s check out some useful tips.
Proven Event Invite and Marketing Strategies to Generate Leads at Tech Conferences
1. Leverage Targeted Email Marketing Campaigns
Relevance is everything in getting the most out of your email marketing for B2B events. Blasting the same invite to your entire list won’t cut it. Focus on audience segmentation and deliver messages that align with their unique priorities.
A solid B2B invite strategy should focus on three things:
- Segmenting your contacts by industry, role, and interest so every message feels relevant.
- Personalise content with clear, dynamic CTAs, like “Book a meeting at Booth #X,” to drive action.
- Using event-specific landing pages to streamline RSVPs or meeting bookings and better track engagement
When done right, a targeted event email campaign boosts engagement, improves customer retention, lifts conversion rates, strengthens brand loyalty, and gives you valuable insights into your audience.
Targeted email marketing campaigns provide a more strategic way to connect, which pays off.
Read more about Proven Email Marketing Strategies in Australia
2. Use LinkedIn and Social Outreach for VIP Invites
Social media and LinkedIn event outreach have become powerful and cost-effective channels to send out invites. With the right strategy, it’s possible to go beyond broadcasting logistics and actually drive engagement, RSVPs, and attendance. Let’s break it down into three practical steps: inform, compel, and invite.
Inform
Start by setting up a LinkedIn Event that includes everything decision-makers need to know—title, date, time, location (on-site or virtual), and a clear event description. Keep it updated with any changes, and use the event feed to post timely updates, highlights, or respond to questions.
You’ll also want to build awareness across multiple touchpoints:
- Create shareable graphics with key event info—think speaker headshots, schedule highlights, or venue teasers.
- Feature the event on your website in a prominent but uncluttered section, and link to a dedicated landing page for RSVPs or bookings.
- Use event-specific hashtags (e.g., #TechConf2025AU) to improve visibility and tap into ongoing conversations in your industry.
Compel
Don’t just announce your event—build excitement around it. B2B attendees want to know the value of showing up.
- Share short video clips or testimonials from previous attendees that spotlight outcomes (new partnerships, insights, connections).
- Post-countdown updates, keynote speaker reveals, and sneak peeks at exclusive content that attendees will get access to.
- Focus on the “why” behind the event. For example, don’t just promote a “Tech Strategy Roundtable”—highlight that it’s where industry leaders share real-world solutions to current challenges.
Adding social proof through attendee stories or sponsor shout-outs can boost the credibility and perceived value of your tech event outreach.
Invite
Once your content is up and running, it’s time to reach out directly.
- Run LinkedIn Sponsored InMail campaigns targeted at decision-makers within your ideal industries. Personalize the message and include a direct CTA like “Secure your spot” or “Book a meeting at Booth #X.”
- Ask speakers, partners, and team members to share the event with their networks to extend reach and boost credibility.
- Join and engage in LinkedIn industry groups, commenting with relevant insights and linking to your event where appropriate.
Finally, don’t underestimate the value of human connection. A well-timed, personal invite through LinkedIn messaging or email can be more effective than any ad.
Boost attendance with strategic LinkedIn outreach. We’ll help you craft and deliver personal invites that get noticed by top-tier prospects. Request Pricing.
One last thought: Even after the event, your work isn’t done. Post follow-ups, share event highlights, and keep the conversation going to turn new leads into lasting relationships.
3. Create a High-Converting Event Landing Page
An event registration page is built to convert visitors into attendees. It’s where users RSVP, select ticket types, and submit details like contact info or payment to secure their spot. To drive signups, your event landing page for lead generation must remove friction and keep the focus on one action: registration.
Check out these best practices for creating a high-converting page.
Simplify the Lead Form
Avoid overloading users. Ask only for the necessary information and use:
- Drop-down menus for quick selection
- Autofill to reduce typing
- Real-time error messages to prevent drop-offs
Keep it short and user-friendly to increase completion rates.
Reinforce Key Event Details
Let users know they’re in the right place by including:
- A headline like “Register Now” or “Reserve Your Spot Today”
- Event name, date, and time
- Location (virtual or physical, with city/state or full venue)
- Brief description and value proposition
This clarity builds trust and reduces confusion.
Clearly Show Ticket Options
Make ticket tiers easy to compare and select:
- Early Bird Discounts: Drive urgency with limited-time pricing
- General Admission: Highlight standard access
- VIP Passes: Promote premium perks
- Group Rates: Attract team registrations
Visual clarity helps users quickly match options to their budget and goals.
Use a Bold Call-to-Action (CTA)
Your CTA button should pop and drive action. Use verbs like:
- “Register Now”
- “Order Now”
- “Reserve Your Spot Today”
Choose a standout color not used elsewhere on the page.
Optimize for Mobile
Many users register via mobile, so your page must be:
- Fully responsive
- Easy to tap and navigate
- Fast-loading
- Equipped with mobile-friendly lead forms and secure payment options
Test across devices before launch.
Create Urgency to Boost Signups
Push users to act fast by showing:
- Real-time registration numbers
- Countdown timers for early bird pricing
- “Only X spots left!” notices to trigger FOMO
Urgency motivates decisions on the spot.
Add a Progress Indicator
Use a progress bar if your form has multiple steps (e.g. “Step 1 of 3”). This keeps users informed and less likely to abandon halfway.
Bonus Conversions Boosters
- Integrate with your CRM for lead capture and tracking
- Include speaker/session info and a meeting scheduler
- Run A/B tests to find page variations that improve form completions
A high-performing event landing page combines clarity, speed, and strategy—so every RSVP gets you one step closer to a packed and productive event.
4. Partner with Industry Influencers and Speakers
Bringing influencers into your tech event strategy helps you reach the right audience faster. Their followers already trust them, so people pay attention when they talk about your event. It improves your event’s visibility and credibility, which are hard to replicate with traditional ads.
Why Influencer Marketing Works So Well for Tech Events
Since influencers have strong relationships with their followers, it feels personal and trustworthy when they recommend something.
That trust translates into more engagement and more sign-ups. Collaborating with a TikTok influencer marketing agency or tapping into your speakers’ LinkedIn presence can further expand your reach.
Influencers also know how to create buzz. Their content gets people talking; that kind of organic interest helps keep your event top-of-mind. Whether a speaker sharing your event with their email list or an influencer offering a peek at your booth or session, these authentic touches can drive real results.
Offer incentives like VIP access or invite-only roundtables to get even more out of it. And don’t forget to integrate everything with your CRM so you’re gaining attention and capturing quality leads.
5. Follow-Up Strategy: Post-Event Lead Nurturing
The real work begins after the event. Post-event marketing is your chance to build on the momentum you’ve started and turn interest into action.
Start by sending a quick recap email. Include presentation slides, key takeaways, or highlights from the event, to keep your brand fresh in their minds. From there, set up retargeting ads or add them to nurture workflows so your message continues to reach them.
Strike while interest is still high by booking follow-up calls or demos. A simple, well-timed message can turn a good conversation into a sales opportunity.
With a clear and consistent lead-nurturing strategy, your post-event outreach helps move leads closer to a decision without losing momentum.
A Few Quick Tips to Wrap It Up
- Add QR codes at your booth so visitors can quickly scan and share their details without filling out forms.
- Run an engaging contest or giveaway to spark conversations and grow your contact list in a natural way.
- Ensure all your leads sync directly into your CRM and marketing tools to keep follow-ups smooth and timely.
- Consider partnering with tech event marketing experts to manage invites and lead nurturing while your team focuses on conversions.
Considering outsourcing your event invites? See how Callbox helped a Clinical Technology company generate over 200 event registrations.
Moving Forward with Your Event Strategy
Getting the most out of tech conferences isn’t just about being there. It’s about how you invite the right people, engage them meaningfully during the event, and keep the momentum going afterward. Every step matters when it comes to turning interest into tangible results.
For B2B tech companies in Australia, events are a smart way to connect with decision-makers and have honest conversations that drive trust and action. Whether you’re meeting face-to-face or connecting online, the opportunity to build strong, high-value relationships is right there.
With the right invite strategy, compelling content, and thoughtful follow-ups, your events can go from being just another calendar item to a key part of your lead generation and revenue growth. It’s about showing up with purpose and following through.
