Effective Ways to Generate B2B Leads in Australia


Maybe you’re planning to expand your business to Australia or are already operating your business in the land down under. Whichever the case, you have chosen a great place to expand your business at, but once you’ve settled in the new place, the next hurdle is going to be generating leads for your business. 

As daunting as it may feel to do business in a new region, it shouldn’t be as difficult as it seems. The key is to have a solid marketing strategy and all the right tools to bring in sales qualified leads. 

In this post, we’ll discuss some of the most effective ways that you can generate B2B leads for your business here in Australia. 

Invest in Quality Database

No matter which industry you operate in across the globe, the one thing that remains a constant is the necessity to invest in a good quality database. It is what drives critical business initiatives. As you embark on your lead generation journey in Australia, be sure that you build a robust and reliable data quality management strategy that aligns with your organization’s values and needs. 

If you don’t have a sales database that you can trust and use, you won’t be able to make accurate lead generation touchpoints. 

Related: 5 Steps to Update, Validate, and Enrich Your Contact Database

Partner with a Lead Generation Company

What every marketer aims to successfully accomplish is lead generation. Doing it on your own is a little trickier, though, it’s not an entirely bad thing to do inbound lead generation. However, since you’re venturing into a new territory, it’s wiser to partner up with a lead generation company to help you with your campaigns and marketing efforts. By having an outbound lead generation team, your leads will tend to stay warm as they will receive regular and relevant content sent to them. 

Speaking of warm leads, they are just as important as generating hot leads. Your lead generation team will take care of making sure that your funnel is constantly filled with sales qualified leads while you, as a company, can focus your attention on improving your service/product. 

Related: Picking the Right Lead Gen Company for Growing Your Business in Australia

Upgrade your Marketing Stack

They say that the only thing that’s permanent in this world is change, and that’s very true. Our customers’ preferences keep changing faster than the seasons in a year, and in order to keep up with all these changes, you need to be ready to also invest into regularly updating your marketing technology stack. 

You need to obtain new technology in order to support the key marketing functions while also enhancing your team capabilities. Make sure that you regularly review the components of your marketing technology stack so that everything is functioning properly and are at its top performance. 

If you’re thinking about adding some new marketing stacks to your roster, be sure to include HubSpot as they have a myriad of marketing tools that you can choose from that are updated regularly. 

Related: Sales Tools that Will Help You Sell More in 2021

Try Running Webinars

Webinars have grown in popularity in just over the past year and they have proven to be a powerful marketing tool for your B2B lead generation campaigns. When you’re doing it right, you’re sure to achieve great things, even to a point where you can  host webinars more frequently. Some businesses have seen a great increase in leads through their webinars that they conduct one every two weeks, and even a mini webinar every week in between. 

The great thing about hosting webinars is that you can show them a better demonstration of your knowledge and position yourself as an expert in your specific niche which is of utmost importance to your prospects when they’re choosing the right partner for them. 

Related: Drive Sales Growth with Lead Generation and Webinars

Paid Traffic Campaigns

There is a large misconception that paid traffic campaigns are only used for e-commerce websites, but that couldn’t be further from the truth. In fact, it is actually a highly effective way for websites and companies who are doing online lead generation campaigns. 

Take note that you should always start with your target audience in mind; what they need and what solution you have up your sleeves that will help them. Take time to also analyze your competitors and what they’re doing. When you gain an understanding of how they work and move, you’ll be able to target more effectively and outperform your competitors.

Expand to Foreign Territories

Taking your business globally is quite the complex yet also exhilarating process. Before you expand into foreign territories, you have to gain a deep understanding of your target markets, your competitors, your current local marketing trends, and most importantly, the requirements that would take you to successfully launch and grow your business abroad. 

You’ll be faced with various challenges and hurdles that don’t just pertain to business but language and cultural differences play a huge part in your global expansion. With that being said, don’t let the challenges keep you from expanding. If anything, let these motivate you to push through as it will open up endless opportunities for greater revenue, access to a new pool of skilled workers, and growing your brand awareness.