Did you know that the word “nice” used to meant “foolish” or “frivolous” and later became “finicky” or “fussy” not until the 1700s did it come to mean “pleasing” or “pleasant”.
In business and in the techno sphere, the word “hacking” used to connote a negative meaning as to gain access to a computer illegally, but as the world evolved with new technologies the word “hacking” now flaunts a much sensible, positive meaning as to manage successfully and even compounded with the word growth which is now a business jargon “growth hacking”. Wonder how it came be? Then hack some information from here.
What’s more important is that growth hacking has become an essential part of business, the marketing aspect per se. The hacks or strategies are carefully planned out by the hackers or the marketers to come up with the best growth hacking lead generation tools for businesses. Take a look a some of these below:
For Startups from Startup Nation:
Enhanced Homepage Messaging
- CTAs or call to action on your homepage will drive visitors to become more interested to see more information and will help direct them towards the initial stage of the buyer’s journey, emphasized by Startup Nation.
- Also, flaunt some sticky posts that highlights your best content and add some must-read sections of your best content that can be easily read by visitors.
Related: Dummy’s Guide for Content Marketing
Employ Effective Re-targeting Techniques
- The re-targeting technique will allow you to get back to website visitors and turn them into possible qualified leads.
- Another re-marketing tool is Google Adwords – enables you to show your ads to those who visited your website. Learn how to re-engage with warm prospects who have gone cold
Download Digital Marketing Statistics 2017 here!
Make Your Opt-In Irresistible
- Design a unique offer that is compelling enough for visitors to give up their email address in exchange of your opt-in offer.
- Also, be mindful of your target’s needs. Give them offers that will address their most common pain point. You may employ a free AdWords GRader like WordSteam.
Test and Re-Test
- One tactic may work best at the start but less after some time. Note and keep best practices but feel free to tweak some points along the way.
- Compare and contrast your headlines, messaging, button copy, image and other elements.
Evaluate and Nurture Leads
- A customer relationship management (CRM) tool is an essential tool in keeping track information and nurturing leads but if your marketing budget won’t permit a purchase yet, an excel sheet will do for the meantime.
- Develop a lead scoring criteria that will evaluate your leads of who the ideal customers would be. Identify if your prospect is worth pursuing.
Another set of growth hacking tips are from Neil Patel, Here are Lead Generation Hacks that Will Grow Your Leads By 113%:
- Link Webinars In Your Content – webinars are effective, low-cost tools to get your message in front of your audience and generate good number of qualified leads. Link your content directly to your webinar as 52% of marketers believe that webinars and seminars are the most effective methods for generating targeted leads. tweet this!
- Use Google as your Log In – create a simple sign-up flow for your customers via Google. Take for example SugarCRM and Trello; Flickr via Yahoo, Pinterest and Vimeo via Facebook.
- Separate you lead generation team from your sales team – acknowledge each team’s forte and let them focus and succeed on it.
The world of lead generation keeps evolving and change is inevitable in many aspects of the matter. One can shop many different, new tactics to grow their business but not all would work best at all times as a load of these tricks may just be be overwhelming. So do a careful study of what your business requires and take things one at a time.
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This ebook walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Grab a copy here!