Changing the way you conduct your lead generation campaign is serious business. After all, it can entail huge costs, resistance from your appointment setting teams, as well as affect production of your sales leads. Even so, for your company to survive this highly competitive business environment, changing tactics or practices is the way to go. You just need to know how to best execute change. That is why you need to learn these four important steps:
- The preparation – all things have a start, including change. Before you actually conduct the changes, you need to inform everyone that something is about to take place. Involve your key players at the beginning. Tell them what you need to do and how you are going to do it. There will be resistance, for sure, but as long as you are honest with them, then your people will be most likely to help you.
- The initiation – start the process. Hear out your people. If they have good suggestions to add, ten by all means consider them. If not, then tell them the reason why not. It is also important that you give out a clear-cut description of your process, so that everyone can participate in it flawlessly.
- The application – this is the time where the actual changes are put in place. See to it that everything works well. Get feedback. Adjust accordingly. These are just some of the things you need to do at this time.
- The stabilization – at this point, the changes are already in effect, and it is your job to ensure that your B2B leads process is working smoothly from now on.
Subtle, but it is a very useful plan in enacting changes in your lead generation campaign.