Which do you think is a more effective strategy in generating B2B leads—making a good name in the industry or making the best products and services?
While you might think that both are just as important for ensuring the radical growth of your revenues (and business as a whole), it is imperative to note that conflating these two in your priority list might not be a good idea.
Are you still having a hard time deciding which path to focus? Here are our arguments that will help you clear up your mind.
- The premise that promises. B2B marketers operate under the assumption that it is a squander to make your name sweet-smelling to attract more leads than you can handle when you can keep yourself busy with improving the quality of your products and/or services. You might as well be more interested in keeping your costumers satisfied than watch your time and money being frittered away by making your company known in the market. If branding or making a name is your primary focus, there are B2B marketing companies who can help with your lead generation campaigns and make sure that both aspects of your marketing efforts are well taken care of.
- Leave the rats to the cats. You make the cheese. And we’re the cats that hunt rats for your cheese. Get the picture? If you want more rats to come down and gobble on your cheese cakes, you might want to improve the quality of your cheese. You do that, and you will have no trouble making your name known in the rat community. Just make and keep your products and services in good quality while we take care of the lead generation aspect of your business.
Don’t get us wrong here. We’re not trying to make the sales for you. You’re good at that. In fact, you are the best at that. What we do is provide you with sales-ready leads—leads that fit your “ideal costumer” criteria.
- “What’s in a name? That which we call a rose, by any other name, would smell as sweet.” So goes Shakespeare’s famous line which teaches us the insignificance of a label in the eyes of a customer who doesn’t need it. Though it is true that in B2B marketing, an established name easily wins trust, it is, by far, the quality of products and services that sustains it.
A good name may help you attract customers anywhere around the world, but it is bound to get tarnished when customers are not happy with the quality of service they are getting. Keep the quality of your services at par with the highest standards to keep your name untainted by complaints and negative publicity. They say bad publicity is still publicity. Though this may work for some businesses in the market, we know for a fact that a bad name really creates a bad image, and may in time prove to be a huge roadblock in your B2B lead generation efforts.
Should businesses choose between label and quality? The answer is no. Hire a marketing team to generate qualified leads and have your team focus on improving your products and services.