This is something very important for companies in Australia. Converting B2B leads into a sale or closed deal is the culmination of months of nurturing sales leads, as well as negotiations done through your lead generation team. Regardless of what communication method you first used to contact prospects, be it through telemarketing or social media, the bottom line is in the negotiating part of your campaign. In order to grab the prospect’s attention, you need a good presentation.
The secret to a good, even an excellent, business presentation to business prospects lies with the stories you use. Let us face it, people are suckers for a good story. If you can craft your business proposal around an engaging narrative, you are halfway towards your mark.
Images are good, as long as it emphasizes the point you are making. Sure, pictures can liven up the conversation, and help attract attention, but if it deviates from the topic you want to discuss, then it is a useless distraction. You should choose your images well or, better yet, concentrate on your topic.
Content is still the king, make no mistake about that. You may be enthusiastic and engaging as a speaker, but if what you say carries no substance, then your listeners will not get it. All your efforts during the appointment setting phase will all go to waste.
These three are the basics of a good presentation. The rest is entirely up to you, since you are the speaker. Be sure to have a good content to share, so that your lead generation campaign will succeed.