We have to admit that lead generation is a very difficult game in Australia, and that is for a good reason. It is hard to get in touch with the right prospects, and even if you do succeed in getting them to answer your call, you would most likely get rejected. Good-bye, potential sales leads. This certainly makes for a dismal marketing climate in the country, right? Well, not really. We are just focused on one marketing tactic that we end up ignoring other avenues. And what could these be?
For one, why not ask your current customers for referrals? Sounds too obvious, but there is truth in it.
To be honest, a lot of marketers are concentrating too much on getting new customers that they ignore the need to generate new business. That is why they fail in their marketing campaign. If you want to get more qualified B2B leads, you might want to go to your current customers and ask for their help. If your customers are happy with your service, they will certainly be happy to recommend you to those they know. Come to think of it, they might already have been doing that.
All that remains is to conduct an appointment setting campaign, call these prospects, and set a meeting with you. It might take a little while for your telesales team to do it but, since you were recommended by your customers, it would be easier to talk to business prospects.
Referrals can change the way we generate sales leads in Australia.