More and more households and businesses are considering solar adaptation.
So how does solar lead generation company reach out and nurture solar prospects towards a sale? Here’s a step by step guide on how solar lead generation works.
Here’s a step by step guide on how solar lead generation works.
Step #1: Prospecting
A potential solar customer searched for a promising low-cost solar power either through google search, social media pages or other online marketing channels.
Step #2: Inquiry
He is transferred to a landing page— an attractive-looking web page with information about the solar products and services offered. In this page, he can input his information and inquire.
Step #3: New lead passed to Sales
Information of prospect was passed on to the sales team for pre-qualification.
Step #4: Pre-Qualify
The sales team contacts the prospect to pre-qualify. Ask questions such as;
- Does he own his home?
- Is there a non-shaded roof?
- Does he have public debts?
Step #5: Lead Status
The sales team will identify and tag the lead as:
- Accept. Qualified lead.
– Lead is not qualified
– Low quality leads and to be transferred into the lead archive to be reassigned for further nurturing.
Step #6: Opportunity
If the lead is qualified, an appointment will be set with a Consultant from a Solar installation company for a free assessment.
Step #7: Assessment.
Solar Installation Company visits and conducts their free assessment.
Step #8: Contract Signing
If the prospect is eager to buy then the deal is closed. All information was gathered to prepare all the necessary documents needed.
Whether you hire a lead generation company or have your own team to do this, it is best to know how solar lead generation works to make sure you meet your goals.