Lead Generation

The Solar Leads Life Cycle [INFOGRAPHIC]

Dara Lin

Dara Lin helps companies in Australia increase their business revenue through lead generation and appointment setting services.

May 10, 20170

More and more households and businesses are considering solar adaptation.

So how does solar lead generation company reach out and nurture solar prospects towards a sale? Here’s a step by step guide on how solar lead generation works.

Transcript:

Here’s a step by step guide on how solar lead generation works.

Step #1: Prospecting

A potential solar customer searched for a promising low-cost solar power either through google search, social media pages or other online marketing channels.

Step #2: Inquiry

He is transferred to a landing page— an attractive-looking web page with information about the solar products and services offered. In this page, he can input his information and inquire.

Step #3: New lead passed to Sales

Information of prospect was passed on to the sales team for pre-qualification.

Step #4: Pre-Qualify

The sales team contacts the prospect to pre-qualify. Ask questions such as:

Does he own his home?
Is there a non-shaded roof?
Does he have public debts?

Step #5: Lead Status

The sales team will identify and tag the lead as:

Accept. Qualified lead.
Decline.

– Lead is not qualified

– Low quality leads and to be transferred into the lead archive to be reassigned for further nurturing.

Step #6: Opportunity

If the lead is qualified, an appointment will be set with a Consultant from a Solar installation company for a free assessment.

Step #7: Assessment.

Solar Installation Company visits and conducts their free assessment.

Step #8: Contract Signing

If the prospect is eager to buy then the deal is closed. All information was gathered to prepare all the necessary documents needed.

Whether you hire a lead generation company or have your own team to do this, it is best to know how solar lead generation works to make sure you meet your goals.