Top B2B Lead Gen for SaaS in Australia

Australia’s growing economy creates an atmosphere of intense rivalry for B2B businesses. For those who aim to efficiently reach their target audiences, expand markets, increase revenue, and maintain their profitability, lead generation is a must.

Lead gen becomes significantly more challenging for Australian business proprietors when there is a lack of effective processes and strategies, particularly in the Software-as-a-Service (SaaS) sector.

SaaS offers applications via the Internet, removing the need for local installation and maintenance. Providers manage server operations, guaranteeing accessibility, security, and performance. Examples include Google Workspace, Zoom, Trello, Salesforce, Slack, Netflix, and Spotify.

Australia’s SaaS market is set to grow by 25% annually for the next decade. This surge has driven significant adoption of cloud and on-demand software solutions among Australian businesses, tripling adoption rates in five years.

Victoria’s tech scene, housing 25% of Australia’s software developers, is capitalizing on this growth. The region is forging global partnerships to develop and market business cloud solutions known for their superior service, adaptability, and cost-efficiency.

These stats highlight Australia’s strong economic growth, with a notable 3.69% GDP increase in 2022. However, with new players entering the market, competition among B2B firms is intensifying. 

To remain profitable, businesses must set competitive prices and run efficiently. This underscores the importance of an effective lead generation strategy, particularly in the SaaS sector.

Discover our Services: B2B Lead Generation for SaaS Industry

Outsourcing lead generation for SaaS success

Referrals and loyal customers are essential for B2B success. While your current operations may be thriving, prioritizing scalability is key to capitalizing on new prospects, entering new markets, and staying competitive, and this includes exploring new lead generation channels, starting with building a reliable pipeline.

In this process, you may choose between forming an in-house team or outsourcing to B2B lead generation companies, which use various methods including AI research and dedicated sales teams to find leads. They focus on providing high-quality leads.

Among the services these companies offer are:

  • Building B2B contact lists
  • Account-based management
  • CRM integration
  • Database management
  • Providing software to help your sales team
  • Customizing marketing campaigns
  • Appointment-setting

While having an in-house team of lead generators may seem cost-effective, outsourcing remains an appealing option for those seeking to save time, effort, and money without compromising business growth. Here’s why:

Efficient Scaling: Outsourcing eliminates the need to create a new unit, sparing the costs of hiring, workspace setup, and administrative processes.

Expert Perspective: Outsourcing agencies employ highly qualified individuals trained to enhance efficiency and stay updated on the latest tools and technology.

Avoiding Micro-management: Outsourcing removes the need for constant meetings and supervision, as the agency takes responsibility for delivering promised services.

Maximized Performance and Flexibility: Outsourcing comes with set time frames for task completion, ensuring timely and positive results.

Partner with the most trusted leads provider in the SaaS industry and market your software cloud products with ease!

Top lead generation companies in Australia

With 61% of marketers facing challenges in generating traffic and leads, another hurdle lies in selecting the right provider to meet your specialization and customization needs. To help you find the ideal lead generation company for your SaaS business, we’ve compiled a list of the top providers in Australia:

1. Callbox Australia

Callbox Australia has been offering outsourced B2B lead generation, appointment setting, and outbound sales support services in Australia, New Zealand, and across the globe since its founding in 2004. They engage prospects across diverse industries through a Multi-Touch, Multi-Channel approach.

They enhance efficiency through Customer Relationship Management (CRM) and Account-Based Marketing (ABM), personalizing sales and marketing efforts for B2B businesses.

Leveraging a Multi-Touch, Multi-Channel approach, Callbox expands its outreach and engages prospects through various channels, tailoring strategies to suit diverse industries.

Callbox Australia’s expertise spans industries like Information Technology, Software, Management Consulting, and more.


  • B2B Lead Generation with a focus on industries like SaaS, IT, Financial, and Manufacturing
  • Appointment Setting
  • Webinar Marketing
  • Telemarketing and Cold Calling for appointment setting
  • Event Marketing for invites, registrations, and turnout
  • B2C Lead Generation

Employing a holistic campaign approach, Callbox’s strategies encompass:

  • Personalized messaging
  • Data-driven targeting
  • Continuous optimization to maximize results and return on investment (ROI)

2. Digital Eagles

Digital Eagles is a collaborative team of subject matter experts that has provided tailored digital solutions for businesses since 2017. Based in Narre Warren, they serve local, national, and international clients across various industries, including real estate, automotive, construction, healthcare, beauty, hospitality, and niche industries. 

Operating under the Nexigen Digital/VentraIP group, they offer end-to-end digital solutions for clients throughout Australia.


  • SEO Services:
    Maximize online visibility and attract high-quality leads with:
    -Local SEO
    -Technical SEO
    -Content Development services
  • Google Ads Management:
    Drive targeted traffic, boost conversions, and gain valuable insights through:
    -Google Search Ads
    -Google Re-marketing
    -Google Shopping Ads
    -Social Media Marketing
  • Reach the right audience at the right time with cost-effective SMA campaigns that drive brand awareness, conversions, and customer engagement through:
    -Facebook ads
    -Instagram ads
    -LinkedIn ads

3. Gen Leads Tele-based

Established in 2010, Gen Leads specializes in tele-based lead generation and appointment setting, providing tailored solutions to improve marketing strategies. They prioritize effective communication with decision-makers to optimize campaigns and sales efforts. 

Their services encompass database cleansing, event attendance, follow-up calls, and face-to-face appointments, aiming to improve client reputations and expand their customer base through personal interaction.


  • Customer Retention – Gen lead enhances revenue through tailored retention strategies, prioritizing lasting sales cycles, customer loyalty, and cost reduction.
  • Outsourced BDR– provide tailored solutions, including customized business development tools and strategic solutions and integrating CRM/ERP systems for improved performance and efficiency.
  • Outsourced Sales Manager – This service maintains full sales funnels while in-house sales managers focus on closing deals, handling lead nurturing, and freeing up other teams.

4. Australian Telemarketing Leads

Australian Telemarketing Leads (A.T.L.) has provided global marketing data since 2009, catering to call centers, small businesses, entrepreneurs, and residences. Trusted by Fortune 500 companies, Australian government departments, PhD students, market research firms, and small businesses, A.T.L. is renowned for its business marketing tools.


  • AI-Powered Telemarketing – Their services include using AI technology to increase efficiency, target prospects accurately, and drive higher conversions.
  • Sweepstakes Leads – This service allows clients to access the Forex Lists and Sweepstakes Leads database for business growth.
  • Residential Leads – This service enables businesses to reach homeowners actively seeking products and services similar to yours.

5. AEK Media

AEK Media offers integrated digital marketing and web design services, focusing on crafting content-rich digital marketing funnels and websites. Their services include search engine optimization, search advertising, social media marketing, email marketing, content strategy, copywriting, photography/videography, website design, and development.


  • Email Marketing They employ advanced tools for targeted email campaigns and automated flows, segmentation, and event-based offers to enhance return and customer retention.
  • Paid Advertising – AEK Media designs a strategic setup that combines the art of product selling with the science of leveraging various biddable media platforms to establish a core and positive ROI sales channel.
  • Content Creation – They specialize in crafting narratives across customer touchpoints, integrating unique selling points of products, services, and businesses to facilitate sustainable growth.

Related: Top 5 Appointment Setting Companies in Australia: Choosing the Best to Partner

So, how do you choose the right lead generation company to outsource to?

When choosing a lead generation agency for your SaaS business, prioritize industry-specific expertise. Seek a partner with a proven track record in generating leads for similar businesses and a thorough understanding of your needs and target audience.

Evaluate the company’s approach to lead quality and nurturing, ensuring they have robust processes in place. You also need to inquire about their ability to customize their strategies in line with your ideal customer profile and nurture leads throughout the customer journey.

Partner with Callbox Australia and join hundreds of successful SaaS businesses. Learn how our targeted approach connects you with your target software clients!

It’s essential to prioritize transparency, communication, and regular reporting to effectively track performance. Look for an agency with transparent pricing structures that fit your budget and expected ROI. 

When reviewing contract terms, make sure that they are flexible and that a clear exit strategy exists if expectations aren’t met. By considering these factors, you’ll find a lead generation agency ready to support your SaaS business’s growth, recognizing the value of a multi-touch, multi-channel approach like ours at Callbox.

Outsourcing lead generation is a strategic decision that can accelerate business growth and improve efficiency. Partnering with external agencies allows businesses to save time and costs while benefiting from specialized tools and techniques, enabling them to focus on core business functions. 

However, it’s crucial to choose a lead generation partner that understands your goals, target market, value proposition, and expectations. Selecting the right lead gen partner can significantly impact the success of your lead generation efforts for your SaaS business or any other industry you may venture into.