Australia’s growing economy has raised the stakes for B2B businesses, making it crucial to generate SaaS leads, reach the right audience, and drive revenue. However, without the right strategies and processes, lead generation, especially in the competitive SaaS sector, becomes a significant challenge for Australian companies.
SaaS offers applications via the Internet, removing the need for local installation and maintenance. Providers manage server operations, guaranteeing accessibility, security, and performance. Examples include Google Workspace, Zoom, Trello, Salesforce, Slack, Netflix, and Spotify.
Australia’s SaaS market is set to grow by 25% annually for the next decade. This surge has driven significant adoption of cloud and on-demand software solutions among Australian businesses, tripling adoption rates over the past five years.
Victoria’s tech market, housing 25% of Australia’s software developers, is capitalising on this growth. The region is forging global partnerships to develop and market business cloud solutions renowned for their superior service, adaptability, and cost efficiency.
These stats highlight Australia’s strong economic growth. However, with new players entering the market, competition among B2B firms is intensifying.
To remain profitable, businesses must set competitive prices and run efficiently. This underscores the importance of an effective lead generation strategy, particularly in B2B SaaS industries.
Australia’s SaaS market is growing. Don’t miss your share. Get a lead gen plan built for growth.
Outsourcing Lead Generation for SaaS Success
Generating consistent, high-quality leads is essential for SaaS companies aiming to grow and stay competitive. Many are now partnering with a marketing agency for SaaS that specialises in B2B lead generation. These agencies help build strong sales pipelines, reach key decision-makers, and shorten the sales cycle.
While referrals and loyal customers are key to B2B marketing success, relying solely on existing channels limits scalability. To truly expand—regionally or globally—companies must generate SaaS leads through a reliable, data-driven pipeline. This is where outsourced lead generation services come into play.
Instead of building and managing an in-house team, businesses are increasingly outsourcing to expert B2B lead generation companies. These agencies offer advanced tools, AI research, and dedicated sales teams specialising in high-conversion B2B marketing strategies for software companies.
Common services include:
- Building B2B contact lists
- Account-based management
- CRM integration
- Database management
- Sales enablement tools
- Custom campaign development
- Appointment setting for B2B SaaS
Choosing marketing outsourcing over in-house hiring saves time, resources, and operational costs—without sacrificing growth. Here’s why it works:
Efficient Scaling
No need to invest in hiring, training, or infrastructure. Outsourcing provides immediate access to a functional team.
Expert Insight
Specialists stay up to date with the latest trends, platforms, and strategies, particularly in lead generation SaaS environments.
Less Supervision, More Results
Agencies handle cold calling and lead generation so you can focus on your core business.
Predictable Performance
With clear timelines and measurable results, outsourced teams deliver consistent outcomes—whether it’s inbound leads or appointment setting for B2B SaaS.
Outsourcing lead gen isn’t just about saving costs—it’s a strategic move toward smarter, scalable growth powered by qualified lead sourcing..
Discover how a B2B SaaS lending platform generated 90 sales appointments through outsourcing its lead generation.
Top Lead Generation Companies in Australia
With 63% of marketers facing challenges in generating traffic and leads, another hurdle lies in selecting the right provider to meet your specialisation and customisation needs. To help you find the ideal lead generation company for your SaaS business, we’ve compiled a list of the top providers in Australia:
1. Callbox Australia
Callbox Australia has been offering outsourced B2B lead generation, appointment setting, and outbound sales support services in Australia, New Zealand, and across the globe since its founding in 2004. They engage prospects across diverse industries through a Multi-Touch, Multi-Channel approach.
They enhance efficiency through Customer Relationship Management (CRM) and Account-Based Marketing (ABM), personalising sales and marketing efforts for B2B businesses.
Leveraging a Multi-Touch, Multi-Channel approach, Callbox expands its outreach and engages prospects through various channels, tailoring strategies to suit diverse industries.
Callbox Australia’s expertise spans industries like Information Technology, Software, Management Consulting, and more.
Services:
- B2B Lead Generation with a focus on industries like SaaS, IT, Financial, and Manufacturing
- Appointment Setting
- Webinar Marketing
- Telemarketing and Cold Calling for appointment setting
- Event Marketing for invites, registrations, and turnout
- B2C Lead Generation
Employing a holistic campaign approach, Callbox’s strategies include:
- Personalized messaging
- Data-driven targeting
- Continuous optimisation to maximise results and return on investment (ROI)
2. Digital Eagles
Digital Eagles is a collaborative team of subject matter experts that has provided tailored digital solutions for businesses since 2017. Based in Narre Warren, they serve local, national, and international clients across various industries, including real estate, automotive, construction, healthcare, beauty, hospitality, and niche industries.
Operating under the Nexigen Digital/VentraIP group, they offer end-to-end digital solutions for clients throughout Australia.
Services:
- SEO Services:
Maximise online visibility and attract high-quality leads with:
-Local SEO
-Technical SEO
-Content Development services - Google Ads Management:
Drive targeted traffic, boost conversions, and gain valuable insights through:
-Google Search Ads
-Google Re-marketing
-Google Shopping Ads
-Social Media Marketing - Reach the right audience at the right time with cost-effective SMA campaigns that drive brand awareness, conversions, and customer engagement through:
-Facebook ads
-Instagram ads
-LinkedIn ads
3. Gen Leads Tele-based
Established in 2010, Gen Leads specialises in tele-based lead generation and appointment setting, providing tailored solutions to improve marketing strategies. They prioritise effective communication with decision-makers to optimise campaigns and sales efforts.
Their services encompass database cleansing, event attendance, follow-up calls, and face-to-face appointments, aiming to improve client reputations and expand their customer base through personal interaction.
Services:
- Customer Retention – Gen lead enhances revenue through tailored retention strategies, prioritising lasting sales cycles, customer loyalty, and cost reduction.
- Outsourced BDR– provide tailored solutions, including customised business development tools and strategic solutions, and integrate CRM/ERP systems for improved performance and efficiency.
- Outsourced Sales Manager – This service maintains full sales funnels while in-house sales managers focus on closing deals, handling lead nurturing, and freeing up other teams.
4. Australian Telemarketing Leads
Australian Telemarketing Leads (A.T.L.) has provided global marketing data since 2009, catering to call centres, small businesses, entrepreneurs, and residences. Trusted by Fortune 500 companies, Australian government departments, PhD students, market research firms, and small businesses, A.T.L. is renowned for its business marketing tools.
Services:
- AI-Powered Telemarketing – Their services include using AI technology to increase efficiency, target prospects accurately, and drive higher conversions.
- Sweepstakes Leads – This service allows clients to access the Forex Lists and Sweepstakes Leads database for business growth.
- Residential Leads – This service enables businesses to reach homeowners actively seeking products and services similar to yours.
5. AEK Media
AEK Media provides comprehensive digital marketing and web design services, specialising in creating content-rich digital marketing funnels and websites. Their services include search engine optimisation, search advertising, social media marketing, email marketing, content strategy, copywriting, photography/videography, website design, and development.
Services:
- Email Marketing – They employ advanced tools for targeted email campaigns and automated flows, segmentation, and event-based offers to enhance return and customer retention.
- Paid Advertising – AEK Media designs a strategic setup that combines the art of product selling with the science of leveraging various biddable media platforms to establish a core and positive ROI sales channel.
- Content Creation – They specialize in crafting narratives across customer touchpoints, integrating unique selling points of products, services, and businesses to facilitate sustainable growth.
Your software buyers are out there. We’ll help you find and convert them.
How to Choose the Right Lead Generation Company for Outsourcing
Choosing the right lead generation agency can make or break your SaaS growth strategy. With so many options, focus on finding a provider that understands the SaaS model and has a proven track record in B2B SaaS lead generation.
Start by prioritizing agencies with:
- SaaS Expertise: Look for experience with subscription-based models and long sales cycles.
- Proven Results: Check case studies, client wins, and metrics that show real impact.
- Custom Strategy: Ensure they tailor campaigns to your ICP and customer journey.
- Lead Quality: High-quality, sales-ready leads—not just contact volume.
- Clear Reporting: Regular updates, performance metrics, and ROI tracking.
- Flexible Terms: Transparent pricing, scalable solutions, and exit options.
Top agencies do more than deliver leads—they align with your goals, act as an extension of your team, and apply a multi-touch, multi-channel approach to fill your pipeline with qualified opportunities.
