Check out the up-to-date version of this post -> Find out how to generate B2B leads in Australia
Nowadays, more and more people don’t carry cash, especially when traveling and just use credit cards instead of running to an ATM to get cash. At the same time, most businesses prefer to get paid through credit cards because it is a guarantee that you will get paid. Also, research shows that if a business use credit cards to collect payments, it increases the speed and size of purchases made. How? Some customers tend to buy impulsively. Plus, it lets customers purchase even if they don’t have available cash in their wallets.
According to an Australian Credit Card and Debit Card Statistics 2017 from finder.com.au, there are 16, 699, 272 credit cards in Australia as of January 2017.
Though merchant services are in demand, the competition is stiff. Sure, many businesses are in need of merchant services. But for merchant companies, finding good quality leads feels like searching for a needle in a haystack.
As a salesperson, calling merchant prospects for at least 5 to 10 times a day and telling them, “We can help you save money.” is NOT an easy task. That’s why one must find ways to get ahead. So how can business owners enjoy their sweet time while generating merchant leads fast?
#1. Invest in your Database
If you have your own sales team to handle lead generation campaigns for your business, you need to have the right database. This way, you can just send a direct email or call your prospects and convert them into customers. As I underscored in my previous article, if you want to have better leads, you have to learn what customer segmentation is. Read it here.
#2. Outsource your Lead Generation Campaign
Leave everything to the experts. The only thing you need to do is to pay them for every campaign you wish for them handle and just have your sales team nurture the leads provided to you.
#3. Paid Traffic Campaign
If you have enough cash, you can simply throw ads with very little effort. However, sometimes the leads generated through paid traffic campaigns are often not qualified. Prevent it by investing on seminars. Have your team attend or watch tutorials on how to create and generate high-quality leads.
#4. Invest on Technologies
It’s up to you whether you decide to develop your own lead generation tool or just buy whatever it is that’s available on the market. Find the ones that can help you keep track of all of your marketing efforts and provide reports that can help speed up the process.
Here are the following examples of marketing technology that we have employed at Callbox and which our clients have access also.
- Pipeline – Lead management tool
- Smart Calling – Allows our client to reach their prospects at the right time
- Lead nurture Tool – Nurture leads until they are sales-ready
- Dialstream – Productive dialer solution
#5. Hire the Right People
Find the best people who can do their job well with less supervision. Employees who are an expert in certain fields that were assigned to focus on a particular task are always looking for ways to improve on their job.
Bottom line is, regardless of the size of your company, there are different ways on how to generate leads for your business. Even small businesses that don’t have enough marketing budget can generate them easily and grow their business. You just have to know where to look for good resources to help you.