IaaS Firm Re-engages and Converts Old Leads Across SEA and ANZ


The USA-based Client is a trusted, global AI-powered Iaas (Identity-as-a-Service) firm. Their primary target industries are BFSI, Digital Banks, Telco and Remittance companies. Previously, the Client ran a campaign with another provider that generated contacts that never successfully converted into leads. They reached out to Callbox who worked on designing a multi-channel Lead Generation and Appointment Setting campaign which lasted as a two-term contract.

After working closely with Callbox, they were able to successfully complete a six-month Lead Generation and Appointment Setting campaign. They produced a total of 60 appointments, 222 social media connections, 496 contacts for callback and 48 contacts for follow-up. They were able to achieve all key objectives in terms of the best-fit accounts and highly-qualified prospects delivered.



Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.