Investing in marketing automation can be a hard thing to decide on for a marketer, especially now that a lot of people are seriously doubting its value.
Marketing automation has always been about enabling marketers to set off messages based on visitors’ actions on a site, sending messages when they are most relevant rather than spammy. On paper, it looks like a huge deal of help for email marketers to boost lead generation efforts, and people are starting to buy into it. But despite its promising advantages, marketing automation still leaves a lot of reservations and uncertainties to those who are still on the fence.
To help you make a decision here’s a collection of lead generation statistics that testify to the utility of marketing automation.