Here is the deal with B2B telemarketing: you simple lose too many employees in the course of many campaigns. Turn-over rates and work dissatisfaction can be high, which explains why only a handful of people would actually stay and keep looking for sales leads. This is a real headache for many managers, since getting employees to stay is also an important job. So, how does one ensure that employee retention is good? There are several ways to do just that. And really, if you think about it, this is no secret at all. It is just that only a handful of people actually know that this would work.
So where will you start?
Let us deal with skills improvements first. Despite what you see, money is not the real motivator for your B2B appointment setting team. It is with regards to improving and expanding their repertoire of business skills. This is something that no money can take place. And this is precisely what will compel your employees to stay with you. With the world of business in a constant state of change, you have to prepare your people for the challenges that they will face.
Another thing that you have to remember is that you have to keep open channels of communication with your employees. You may have given them specific instructions on what to do, but a lot of things can change in short notice. In order for you and your team to adapt quickly, you need to maintain open channels of communication with them.
Third, try to ensure that everyone can advance in the company. In one way or another, tell your B2B lead generation team that they can go higher with you. It may not have to be outright promotions, but you can always employ other tools, like bigger salaries, more responsibilities, and the like. These are very powerful tools for promotion that you should not take lightly. It can even be better than the usual perks or vacation offers for the best employees.
Next, maybe you should take a closer look at your own management style. It may not have to be that dashing or something, but it should be a style that plays on the strengths of your business and yourself. You need to know how to best lead your people, and not just pulling them around and telling them what to do in generating sales leads. That would have been really unproductive.
Lastly, you should help your employees reach a work-life balance. You know that it will be difficult for your employees to leave their problems at home and concentrate on their B2B lead generation task. Help them adjust to work as well as the needs of their homes. Your employees will appreciate that and will make them less likely to leave you.
Of course, if lead generation skills are what you or your marketing team lacks, then maybe leaving the job to outsourced marketing agencies would be a good business strategy for you to take.