Australia is a country with an excellent growth engine. Despite problems it has faced in the recent years, or the current slump of its mining industry, it is still a good place for a financial services company to do business in. There will always be companies in need of financial services, which qualify them as financial leads. What is important here is that you get a lead generation service specializing in financial services. But there is also the fact that, even if you have a good appointment setting campaign, you will still fail to bag B2B leads. And there are three reasons why:
First, there is lack of action. Entrepreneurs that fail often had the assumption that there is no change in their business, so they fail to act. The truth is: change is a constant. You have to constantly adapt to the shifting trends in the market or in your company if you want to keep going.
Second, you do not have milestones. Not knowing, or even creating, goals along the way to check your progress will not only get you lost, you will also lose your interest. In the long run, this can seriously affect your lead generation campaign. Just imagine how it can affect, say, telemarketing (if this is your medium).
Lastly, you do not have a proper follow up. Implementing an appointment setting campaign and just hoping that it will succeed in the end is also a no-no. You need to reevaluate your campaign to know where you are and if modifications are needed.
Do all these things, and your financial business in Australia will fail.