What a Concept! Slices of Life and Marketing Wisdom from Robin Williams

Robin Williams

He could be anyone you wish him to be. But he was always good at what he loved: entertaining people.

For most of his career, Robin Williams was a man of many faces who gave us every reason to love and laugh at life.

Whether he was an air force radio DJ, an idealistic literature professor, an old, blunt Scottish nanny, or a wax replica of a rough riding US president, he always had something to say on issues that challenge our ability to smile. We can be sure that even the world of B2B marketing is fraught with these issues.

Take heed of these legendary words.

“Boys, you must strive to find your own voice, because the longer you wait to begin the less likely you are to find it at all.”

Perhaps, one of Robin Williams’ most compelling characters is that of an English teacher who rouses his students to break free from their ascetic chains. Everyone experiences feeling pressured by competition among other factors. But it takes a high amount of persistence and hard work to discover that inner vibe that makes uniqueness a driving force for success.

“I know size can be daunting… But don’t be afraid…”

Playing a romantic mentor of a tap-dancing penguin, Williams teaches us that indeed size doesn’t matter. Being a kid or a small business, it can be difficult to express yourself. But you can always find something within you that can break the ice. It can be as simple as a tap of the toes or a well-constructed social media campaign.

“Reality… What a concept.”

Before breaking out, Williams made rounds in San Francisco comedy bars. His uncanny improvisational skills and stage presence won him a Grammy Award for a musical record and numerous deals to appear in television sitcoms and films. That’s the reality that people, inside sales reps included, go through. The main concept of it all is growth. You start off with shaky feet. But if you’re determined enough, you’ll end up getting surprised by the results.

“To be acknowledged for who and what I am, no more, no less. Not for acclaim, not for approval, but, the simple truth of that recognition.”

Life is hard, and even robot butlers can declare that, especially when it comes to struggling with identity. The Bicentennial Man was correct that existence isn’t all about having prefixes tied to your name or constructing an eye-catching blog or making an effective branding campaign. As long as you are consistent and true to yourself, your name stay in consumer sentiments for as long as 200 years.

Such immortal quotes are the reasons that enduring legends are made. We only hope that my captain, your captain, our captain, would enjoy every second conjuring punch lines in Neverland, where the young never grow old.