Which story do you prefer? Content marketing lessons from Life of Pi

Which story do you prefer - Content marketing lessons from Life of Pi_DONE

Everyone seems to have been moved by Life of Pi, some because of the well-orchestrated 3D spectacle of this Ang Lee-directed film (imagine Jumanji meetsCastaway); while others were more stirred by the story’s moral takeaways, especially that ending which would haunt you for weeks.

Perhaps not a lot of people know that it was adapted from a novel, and although the film version was mostly faithful to the book, it was more inclined to deal with religious matters rather than the universal premise of “how does a man shape his beliefs?”

That question, among others, is very important in deciding for your content marketing strategy. A writer’s self-image and preferences would greatly affect how we would plan the content he wishes to create. Sometimes it helps to be aware of the mechanism by which we respond to things around us.

Things that happen in life are subject to interpretation.

Although most of the topics in content marketing aim to teach and give advice, there’s still always a small window left for those who would like to view things according to their own take on the idea. It becomes more interesting to readers if an article gives them enough reason to believe it, and also enough to doubt it.

Adaptability is the key to survival.

The evolution of content writing does not only include the rapid change in language, format, and range of topics, but also in the manner by which they position a certain point of view. Conventional writers now feel the threat of being eventually eating the dust of writers who are more “modern” and “hip”. Just like how Pi learned to stay alive in a lifeboat by taming a 450-pound Bengal tiger, writers must also learn new tricks to be able to adapt.

Everybody loves a good story.

As a content marketer, you don’t want to be the regular bearer of bad news to your readers. Although unfortunate things may happen, it’s part of your duty to present them in a way that’s much more acceptable for them – and to yourself as well. When Pi created the almost-implausible “alternate” story that consisted of zoo animals, he was trying to disguise the horrible events that truly happened to him at sea. But he didn’t just do it for the listeners; he also did himself a favor so he could cope with the tragedy. And it worked. Because everybody loves a good story.

Which story did you prefer?