Remember how the Twitter Timeline looks like? It’s sort of a live feed of thoughts by people you follow, and if you close your eyes, count to three and open them again, you’d see a new tweet updated. That’s right – it’s not exactly as pleasing to the eye as Facebook, because you practically see an endless stream of posts and there is a high likelihood of you missing a particular tweet.
Now if you’re a business marketer trying to gain attention on Twitter, that’s bad news. You all but have to compete with tweets of other people: close friends, celebrities, spammers, updates from subscriptions, and everything else that clogs up the timeline.
So how do you make people notice your business tweets?
- Avoid slang and abbreviations – What you want to achieve is to distinguish yourself from a barrage of regular tweets. To do so, avoid using common slang words and abbreviations (do you really think using “AFAIK” instead of “as far as I know” is attractive?)
- Use shortened links – You only have 140 characters to put your message out there, so you don’t want to use half of it on links alone. Use link shortening services (goo.gl or bit.ly) to save space. Also, make sure the link is worth the click; don’t just link for the sake of linking.
- Easy on hashtags (#) – You can use a maximum of 2 hashtags per tweet to effectively channel your post into the target group. Any more than 2 hashtags crosses the border to being considered spam.
- Leave space for retweets – Leave around 20 characters for people to retweet your posts with additional comments or mentions. Additional space saver: use symbols (e.g. replace “and” with “&”).
- Don’t just tweet anytime – Buddy Media declares that tweets published between 8 AM and 7 PM on Saturdays and Sundays earn 30% more engagement from followers. Although your business may tweet outside the recommended timeframe, reserve all your best weapons for the right moments.
- Proofread – The Twitter community is merciless when it comes to misspellings and grammar flaws, especially in a tweet coming from an institution or a famous company. Dedicate time (what is 60 seconds?) to review your tweet before publishing and save yourself from the humiliation.
- Don’t shout – While it does capture attention, it’s for all the wrong reasons. The last thing you want your potential customers to think is that you’re arrogantly, desperately begging for attention – unless, of course, if that is true.