Google+ or Facebook: Which Is Best For Lead Generation

Yes, we have all heard of the arguments raised by both parties with regards to social media tools. After all, when it comes to marketing, you need to have one of the best means to communicate your business to business prospects. Lead generation is the process of looking for new business prospects, and you can only do that if you have the right tools for generating B2B leads. Among the most popular ways would be through social media marketing. And here lies the question: Which social media network will bring you more results, Google+ or Facebook?

For most, this would be a no-brainer Hands down, they will say that Facebook trumps everything else. If we look at the numbers from Gigya, Facebook holds a fifty percent of the entire consumer market. Also, when it comes to business executives using social media to engage business prospects, only thirty-five percent of these executives are actively using Google to support their business. And when it comes to spending time on the network, the Google+ could not even keep their user for at least seven minutes, compared to almost seven hours that Facebook enjoys from its users. These are just some details that make us question whether Google+ can help us generate more sales leads.

This could be attributed mainly to that common rule in marketing that we all probably heard about – ‘whoever comes here first is the winner’. In this case, Facebook has gained a good ground against other social media networks. They have started the trend, made a name for themselves, cultivated its connections, as well as constantly tweaking their system. This, plus the high conversion cost users face when they move all their details to Google+, makes Facebook a stronger contender in the marketing and appointment setting game. This is also the reason why business executives and marketers are wary of switching social media networks. Most of their customers are in Facebook, so why switch, right?

As for Google+, no one is saying that you should just ignore it all together Certainly not me, even if I’m writing about Facebook’s lead in the market. To tell you the truth, you should embrace everything that can help you deal better with your market. If you have to work with a telemarketing team to do it, then by all means do so. Just take note of this, the focus of your marketing should be your audience. If you can figure out what your customers want, as well as come up with excellent offers, then there is a very high likelihood that they will do business with you. It is all about knowing what medium will get to them best.

This is not as bad as you think it is. I mean, you can always use both Google+ and Facebook together. Google+ can be a big help in increasing your search page rankings, while Facebook can serve as excellent communication tool. These two are great assets for any appointment setting campaign that you may organize.