“Consulting is a large and fast-growing industry. But are you capitalizing on the growth?”
This was the BIG question asked by Drip in one of its articles on Medium. The consulting industry is in fact, huge — it earns around $200 billion in the U.S. alone and an average of over 5% growth each year in the past five years.
So I echo the same question: “Consulting is a large and fast-growing industry. But are you capitalizing on the growth?”
Wherever you are in the world, $200 billion is %200 billion, and it is a large amount even for the thousands of active consultants from all industries. Really, there is plenty to go around.
To some entrepreneurs, growing a consulting company is a make or break thing as it would mean more mouths to feed, more overhead expenses to take care of, and a substantial amount of risk of bankruptcy to take. A bigger company means more investment in staff training or maybe even an extension for an office space. In short, it means more money to gamble (and probably lose).
But this is not as simple as playing the hand you’re dealt. You can actually choose your cards! You could decide whether to hire for more staff and hope they will be productive enough to recoup your expenses, or maybe even double the revenue. You can also strategically position them in a way that they’ll become profitable assets.
Consulting is really the art of making connections—not only in terms of the work, but perhaps more importantly, with people. Developing solid networks, both internally and externally, is crucial. You are constantly convincing (and proving) to new people that you are and would be a valuable asset to a project.
You might also like: Using B2B Demand Generation as a Driver for Sales Goals and Boost Competitiveness
The job also requires you to share ideas, explain concepts, and present findings almost on a daily basis. You’ll be working on teams of people you may have just met, but you must show clients that you work as team and have the same goal in mind — to ensure that their projects will be executed seamlessly.
So don’t let time outrun you. This is not the right moment to rest on your laurels because there’s an opportunity out there, presenting itself and you have to grab it.
There’s a much wider horizon there waiting for you to discover so to start with your consulting business journey, below are some refreshers you can lean on:
Check out our successful marketing campaigns in Australia: