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Three Factors Needed For Your Company To Grow

When you want to be the best in the industry, you will agree that having some indicator to monitor is a good measure for performance. This is very effective in two ways: one, you get a clear idea just how you are doing in the market; and two, you will not be lost when it comes to understanding your operations. This is very useful when you are conducting a lead generation campaign, since you need to have a starting point of sorts when generating B2B leads. But what key indicators should you be looking at? There are three main factors to look for:

  1. Innovation – to innovate is to survive, that is one very important rule in business. If you fail to adapt to changes, to come up with new solutions to challenges, you will only end up losing more sales leads than you earn.
  2. Vision – this is the basis, the reason for being of a company. This is the message that appointment setting representatives convey when they are talking to prospects during, say, a telemarketing campaign. This is what you are all about.
  3. Dedication – being dedicated means focused, of striving to go against the odds, day in and day out. It is about being able to keep up with the demands of the times. If you slow down, take things easy, your competitors might take the lead. And who wants that, anyway?

If you fail in any of these three points, then your business is in danger of folding up, or of complicating your lead generation campaign.

The Three Things That Will Make Your Business Fail In Australia

Australia is a country with an excellent growth engine. Despite problems it has faced in the recent years, or the current slump of its mining industry, it is still a good place for a financial services company to do business in. There will always be companies in need of financial services, which qualify them as financial leads. What is important here is that you get a lead generation service specializing in financial services. But there is also the fact that, even if you have a good appointment setting campaign, you will still fail to bag B2B leads. And there are three reasons why:

First, there is lack of action. Entrepreneurs that fail often had the assumption that there is no change in their business, so they fail to act. The truth is: change is a constant. You have to constantly adapt to the shifting trends in the market or in your company if you want to keep going.

Second, you do not have milestones. Not knowing, or even creating, goals along the way to check your progress will not only get you lost, you will also lose your interest. In the long run, this can seriously affect your lead generation campaign. Just imagine how it can affect, say, telemarketing (if this is your medium).

Lastly, you do not have a proper follow up. Implementing an appointment setting campaign and just hoping that it will succeed in the end is also a no-no. You need to reevaluate your campaign to know where you are and if modifications are needed.

Do all these things, and your financial business in Australia will fail.

5 SMART Appointment Setting Goals For Your Next Campaign

5 SMART Appointment Setting Goals For Your Next Campaign

 

As with any campaign that your company that your company undertakes, your appointment setting campaigns need to have clear, SMART goals so that you can positive results. Setting up SMART appointments relies on proper coordination between sales and marketing people. The sales department need to keep the marketing team updated with news about the leads passed on to them, and the marketing people should inform the sales department whenever new effective lead generation strategies are used or when new market demographics are tapped. Otherwise these goals will remain ineffective.

Here are the 5 goal criterias to help you do a SMART appointment setting campaign.

 

Criteria 1. Specific

Business appointments vary depending on which stage in the sales cycle your business leads are in. When b2b leads are not yet ready to purchase, sales people attending the meeting should be informed accordingly or else they might aggressively push for the  sale, and vice versa. Letting your sales reps know what to do before they get to the meeting will help them be more prepared and make your appointments more successful. Being specific also means setting appointments only with the people who can make the decision happen.

 

Criteria 2. Manageable

Don’t send a new sales hire to close a potentially big deal or else you could lose a potential client. The selling skills of your sales people should always be taken into account when pairing sales representatives to b2b sales leads. Doing so will help them close more sales for your company.

 

Criteria 3. Attainable

Have your appointment setters schedule meetings only with business leads who have an obvious propensity to purchase. This means the potential clients should always be—as much as possible—high-quality b2b sales leads. Even if the need for your product is not yet apparent, as long as the business lead will truly benefit from your products and services, you can ask for an appointment. For example, a professional BPO company has a business lead who owns a fast-growing startup with ten employees. Although their prospect has not yet expressed a need for outsourced services, the BPO firm can have an appointment with them to discuss the benefits of outsourcing. So, when that business lead needs to outsource in the future, the BPO firm will have already established a relationship with them that they can advance forward.

 

Criteria 4. Realistic

Let’s say you hired a telemarketing company for their amazing b2b appointment setting campaign. As much as possible, your contract should require them to deliver only as much business appointments as your sales reps can cater too. Keep in mind their work and personal schedules so that neither of these two will overlap with the appointment of the new business lead.

 

Criteria 5. Time-bound

When scheduling multiple meetings throughout the day, take into consideration the amount of time the sales representative would need for introductions, presentation, answering questions, and bargaining. Give your sales people enough time to spend on each client so that they can discuss matters more thoroughly. One more thing, unless you’ve hired professional b2b telesales representatives or some other online agent, allot enough time for the sales rep to travel to and from the meeting place.

 

Exceed your growth and revenue targets.




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Get your FREE ebook

5 Reasons Why Prospects Choose Your Competition (Featured Image)
How to Attract Clients That Love You in Australia
B2B Marketing Trends for Australia's Tech Industry in 2020

Three Factors Needed For Your Company To Grow

When you want to be the best in the industry, you will agree that having some indicator to monitor is a good measure for performance. This is very effective in two ways: one, you get a clear idea just how you are doing in the market; and two, you will not be lost when it comes to understanding your operations. This is very useful when you are conducting a lead generation campaign, since you need to have a starting point of sorts when generating B2B leads. But what key indicators should you be looking at? There are three main factors to look for:

  1. Innovation – to innovate is to survive, that is one very important rule in business. If you fail to adapt to changes, to come up with new solutions to challenges, you will only end up losing more sales leads than you earn.
  2. Vision – this is the basis, the reason for being of a company. This is the message that appointment setting representatives convey when they are talking to prospects during, say, a telemarketing campaign. This is what you are all about.
  3. Dedication – being dedicated means focused, of striving to go against the odds, day in and day out. It is about being able to keep up with the demands of the times. If you slow down, take things easy, your competitors might take the lead. And who wants that, anyway?

If you fail in any of these three points, then your business is in danger of folding up, or of complicating your lead generation campaign.

The Three Things That Will Make Your Business Fail In Australia

Australia is a country with an excellent growth engine. Despite problems it has faced in the recent years, or the current slump of its mining industry, it is still a good place for a financial services company to do business in. There will always be companies in need of financial services, which qualify them as financial leads. What is important here is that you get a lead generation service specializing in financial services. But there is also the fact that, even if you have a good appointment setting campaign, you will still fail to bag B2B leads. And there are three reasons why:

First, there is lack of action. Entrepreneurs that fail often had the assumption that there is no change in their business, so they fail to act. The truth is: change is a constant. You have to constantly adapt to the shifting trends in the market or in your company if you want to keep going.

Second, you do not have milestones. Not knowing, or even creating, goals along the way to check your progress will not only get you lost, you will also lose your interest. In the long run, this can seriously affect your lead generation campaign. Just imagine how it can affect, say, telemarketing (if this is your medium).

Lastly, you do not have a proper follow up. Implementing an appointment setting campaign and just hoping that it will succeed in the end is also a no-no. You need to reevaluate your campaign to know where you are and if modifications are needed.

Do all these things, and your financial business in Australia will fail.

5 SMART Appointment Setting Goals For Your Next Campaign

5 SMART Appointment Setting Goals For Your Next Campaign

 

As with any campaign that your company that your company undertakes, your appointment setting campaigns need to have clear, SMART goals so that you can positive results. Setting up SMART appointments relies on proper coordination between sales and marketing people. The sales department need to keep the marketing team updated with news about the leads passed on to them, and the marketing people should inform the sales department whenever new effective lead generation strategies are used or when new market demographics are tapped. Otherwise these goals will remain ineffective.

Here are the 5 goal criterias to help you do a SMART appointment setting campaign.

 

Criteria 1. Specific

Business appointments vary depending on which stage in the sales cycle your business leads are in. When b2b leads are not yet ready to purchase, sales people attending the meeting should be informed accordingly or else they might aggressively push for the  sale, and vice versa. Letting your sales reps know what to do before they get to the meeting will help them be more prepared and make your appointments more successful. Being specific also means setting appointments only with the people who can make the decision happen.

 

Criteria 2. Manageable

Don’t send a new sales hire to close a potentially big deal or else you could lose a potential client. The selling skills of your sales people should always be taken into account when pairing sales representatives to b2b sales leads. Doing so will help them close more sales for your company.

 

Criteria 3. Attainable

Have your appointment setters schedule meetings only with business leads who have an obvious propensity to purchase. This means the potential clients should always be—as much as possible—high-quality b2b sales leads. Even if the need for your product is not yet apparent, as long as the business lead will truly benefit from your products and services, you can ask for an appointment. For example, a professional BPO company has a business lead who owns a fast-growing startup with ten employees. Although their prospect has not yet expressed a need for outsourced services, the BPO firm can have an appointment with them to discuss the benefits of outsourcing. So, when that business lead needs to outsource in the future, the BPO firm will have already established a relationship with them that they can advance forward.

 

Criteria 4. Realistic

Let’s say you hired a telemarketing company for their amazing b2b appointment setting campaign. As much as possible, your contract should require them to deliver only as much business appointments as your sales reps can cater too. Keep in mind their work and personal schedules so that neither of these two will overlap with the appointment of the new business lead.

 

Criteria 5. Time-bound

When scheduling multiple meetings throughout the day, take into consideration the amount of time the sales representative would need for introductions, presentation, answering questions, and bargaining. Give your sales people enough time to spend on each client so that they can discuss matters more thoroughly. One more thing, unless you’ve hired professional b2b telesales representatives or some other online agent, allot enough time for the sales rep to travel to and from the meeting place.

 

Exceed your growth and revenue targets.




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Get your FREE ebook

5 Reasons Why Prospects Choose Your Competition (Featured Image)
How to Attract Clients That Love You in Australia
B2B Marketing Trends for Australia's Tech Industry in 2020