blog-digital-marketing Archives

Facebook introduces new tools that intend to help users manage their time when using social media networks.

As a response to concerns raised by mental health organizations directed at Facebook and Instagram citing the addictive effects of social media usage in this present age, Facebook has decided to introduce a new tool that aids in time management to remind users of the length of time they have already spent on the social network site.

This tool can easily be located in the settings portion of both social media networks. It generates helpful data on how long you have spent browsing your accounts for the past week. This new tool also has the ability to remind you when you have exceeded the ideal length of time you wish to spend on both social media accounts.

Facebook launches a new tool to create mobile video ads.

Advertisers can now enjoy the ease of creating new video advertisements as Facebook recently launched a new tool that allows them to create new materials using photos. This new tool automatically converts the video into a mobile-friendly format. Advertisers can choose from four unique templates that include promoting a product, selling multiple products, driving product discovery, and showing product benefits.

Google releases its broad core algorithm update.

The broad core algorithm update, simply put, is giving priority ranking to content that bears quality and reliable information. While Google is constantly known to make updates to improve its services, this recent one has no known “fix,” much to the dismay of a lot of marketers and SEO specialists. As a general rule, Google is sending out the message that it wants content providers to maintain high standards for Google users worldwide.

Google runs tests on FAQs, Q&As and how-to featured snippets to improve search results function.

This newly introduced feature from Google intends to help users identify whether the responses they are getting from their Q&A forum site is close enough to the kind of information they are seeking. The Search button offers a preview of the potential information that the user is looking for to make it easier and faster for them to locate the right ones.

As marketers or business operators, this means that content should be made in such a way that it contains structured data so that it will easily come out in the Q&A format within the search engine results page (SERP).

Twitter eliminates cross-post to Facebook.

Just in case you haven’t noticed yet, you can no longer cross-post to Facebook using your Twitter account. While this function proved to be very convenient for users, Twitter sadly announced this news due to Facebook’s lockdown of its API platform. This was brought about by the Cambridge Analytica scandal where 87 million Facebook users complained after their data was harvested and shared without consent.

No need to worry, however, as there is another way you can share your Twitter content. All you need to do is copy the URL of your tweet and paste on your Facebook status to share the content.

It seems as if plenty of companies have been making moves this month and we have to wait and see how this will change the current marketing landscape.

So there’s our roundup of the top digital marketing stories of the previous quarter. Stay connected with us to find out the latest and the greatest marketing news and insights.

We all love CTAs.

In fact, they form one of the most fundamental principles in digital marketing. You want your readers, potential customers or current consumers to do something? Then, you have to tell them to do it via a call-to-action.

The way you construct your CTA might make all the difference if you convert or not.

Why are CTAs Very Important?

The truth is you only have about 15 secs to catch the attention of Internet readers. This digital generation thrives on impactful punchlines, catchy life altering advocacies and different ideas that will rouse the reader’s curiosity.

This generation wants to be shocked, moved with emotions, taken aback, and horrified by what they read even. And when they do experience at least one of these, they get compelled to learn more.

If you think about the principles behind making a compelling call to action (CTA), they are close to being very elementary. Keep it clear, concise and attractive. This means being mindful of your choice of words, careful about your narrative if there be any, conscious about length, and focused on your goal – that is – to get your reader to act as you would expect them to.

Whether you’re talking about downloading a groundbreaking exercise application or program, making a vote to stop animal cruelty, signing up to be part of an email list, or suggestively motivating the reader to buy a product they don’t really need or pay for a similar service they have tried before, there is no fail-proof template that will automatically get the job done.

Let’s face it! Internet readers can tell you’re trying to sell them something. It’s now a matter of convincing them that whatever it is you’re offering is worth their time, energy and money at the same time.

Sounds easy, but it’s a lot of work. However, there are three things that are known to have worked for initiatives that have CTAs.

#1 Sincerity

Here is the hard truth! People won’t care until they feel you genuinely care. It’s as simple as that. Nobody wants to be forced into supporting your cause. You want them to be moved. You want them to be paralyzed with compassion.

You want them to be thinking about it endlessly so much so that it keeps them awake at night. Here’s the trick – don’t even let them leave the page without pressing that bright colored button. And the only sure way to convince them to do so is to be sincere about what you’re doing.

If it’s going to help people live healthier lives then be honest about it.

If it’s going to educate them about how to become better at their finances then be transparent about your objective.

#2 Urgency

Make your readers want it now! You need to make them feel they will lose out on so many opportunities if they do not hit the CTA button. Position your product or service in such a way that your reader can’t wait to hit that little CTA button.

#3 Significance

People by nature want to feel significant, that they belong to something bigger than themselves or that they are part of something important. Your readers want to think (and feel) that there is a reason for their existence.

Beyond marketing, however, is the moral responsibility to provide something that your reader might need. Give them something that will boost their sense of significance.

What is your goal?

Your content and the style by which it is written should lead the reader to press the CTA button. Constructing your content is vital in ensuring that the reader ends by responding to your CTA.

CTAs are commonly used for:

Newsletter subscription
Social sharing
Lead generation
Conversion to customers or making a sale
Contact for submissions
Content upgrades
Promotion of an event
Registration for an activity

Be Mindful of Your Marketing Channel

Always keep in mind that your readers will possibly be using a variety of platforms when they come across your sales email or promotion. There will be readers who will prefer reading your email using their phones, while there will be others who would opt to use their desktop computer in understanding the content from your site.

Study your target market and consider which channel or platform will work best for them. You may choose between CTAs that are accessed through emails, websites, blogs, applications, social media, or videos. Deciding which ones to use is critical in reaching your goals. Strategize intelligently and try to put yourself in your target market’s shoes.

Be sure to check for feedback on a regular basis so that you can improve your CTAs and conversions.

Your CTAs are some of the most strategic pieces of copy on your site. They make a difference and are your gateway to better conversions and increasing growth velocity.