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The Top 5 Digital Marketing News and Events of Q3 Blog Image

The Top 5 Digital Marketing News and Events of Q3

The Top 5 Digital Marketing News and Events of Q3 Blog Image

The world of marketing is always changing and there are always advancements that really drive our industry forward.

As business operators or marketers, it is of utmost importance that you are updated when it comes to the most recent trends and improvements not just in marketing strategies, but also where your promotional platforms are involved. With the amount of data made available every day from multiple content sources globally, platforms such as Google should constantly be on the lookout in order to maintain the quality and high-quality features of its services.

It is best to learn about new features, functions, applications, tools, and programs made available to both paying and non-paying users in order to maximize available services for the benefit of your business or campaign. In some cases, upgrades may have cost implications on your marketing strategies, demand longer hours of work or an overhaul of your promotional activities.

At the end of the day, you need to find ways how you will be able to continue with your marketing campaigns without compromising the ranking and online presence of your business. When your business is on the line, there is no room for surprise. Here the top 5 marketing news and events of last quarter you ought to know:

 

Facebook introduces new tools that intend to help users manage their time when using social media networks.

As a response to concerns raised by mental health organizations directed at Facebook and Instagram citing the addictive effects of social media usage in this present age, Facebook has decided to introduce a new tool that aids in time management to remind users of the length of time they have already spent on the social network site.

This tool can easily be located in the settings portion of both social media networks. It generates helpful data on how long you have spent browsing your accounts for the past week. This new tool also has the ability to remind you when you have exceeded the ideal length of time you wish to spend on both social media accounts.

 

Facebook launches a new tool to create mobile video ads.

Advertisers can now enjoy the ease of creating new video advertisements as Facebook recently launched a new tool that allows them to create new materials using photos. This new tool automatically converts the video into a mobile-friendly format. Advertisers can choose from four unique templates that include promoting a product, selling multiple products, driving product discovery, and showing product benefits. 

Social Media Metrics to Track in 2018 (Blog Thumbnail)

Optimise your Facebook & Twitter campaigns using our guide on the most important metrics to track.

 

Google releases its broad core algorithm update.

The broad core algorithm update, simply put, is giving priority ranking to content that bears quality and reliable information. While Google is constantly known to make updates to improve its services, this recent one has no known “fix,” much to the dismay of a lot of marketers and SEO specialists. As a general rule, Google is sending out the message that it wants content providers to maintain high standards for Google users worldwide.

 

Google runs tests on FAQs, Q&As and how-to featured snippets to improve search results function.

This newly introduced feature from Google intends to help users identify whether the responses they are getting from their Q&A forum site is close enough to the kind of information they are seeking. The Search button offers a preview of the potential information that the user is looking for to make it easier and faster for them to locate the right ones.

As marketers or business operators, this means that content should be made in such a way that it contains structured data so that it will easily come out in the Q&A format within the search engine results page (SERP).

The Australian Digital Marketing Landscape Forecast (Blog Thumbnail)

Here’s a preview of what the Australian digital marketing landscape looks like in 2019.

 

Twitter eliminates cross-post to Facebook.

Just in case you haven’t noticed yet, you can no longer cross-post to Facebook using your Twitter account. While this function proved to be very convenient for users, Twitter sadly announced this news due to Facebook’s lockdown of its API platform. This was brought about by the Cambridge Analytica scandal where 87 million Facebook users complained after their data was harvested and shared without consent.

No need to worry, however, as there is another way you can share your Twitter content. All you need to do is copy the URL of your tweet and paste on your Facebook status to share the content.

It seems as if plenty of companies have been making moves this month and we have to wait and see how this will change the current marketing landscape.

 

So there’s our roundup of the top digital marketing stories of the previous quarter. Stay connected with us to find out the latest and the greatest marketing news and insights.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

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How to Future-Proof Your Energy Company's Marketing Strategy
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The Top 5 Digital Marketing News and Events of Q3 Blog Image

The Top 5 Digital Marketing News and Events of Q3

The Top 5 Digital Marketing News and Events of Q3 Blog Image

The world of marketing is always changing and there are always advancements that really drive our industry forward.

As business operators or marketers, it is of utmost importance that you are updated when it comes to the most recent trends and improvements not just in marketing strategies, but also where your promotional platforms are involved. With the amount of data made available every day from multiple content sources globally, platforms such as Google should constantly be on the lookout in order to maintain the quality and high-quality features of its services.

It is best to learn about new features, functions, applications, tools, and programs made available to both paying and non-paying users in order to maximize available services for the benefit of your business or campaign. In some cases, upgrades may have cost implications on your marketing strategies, demand longer hours of work or an overhaul of your promotional activities.

At the end of the day, you need to find ways how you will be able to continue with your marketing campaigns without compromising the ranking and online presence of your business. When your business is on the line, there is no room for surprise. Here the top 5 marketing news and events of last quarter you ought to know:

 

Facebook introduces new tools that intend to help users manage their time when using social media networks.

As a response to concerns raised by mental health organizations directed at Facebook and Instagram citing the addictive effects of social media usage in this present age, Facebook has decided to introduce a new tool that aids in time management to remind users of the length of time they have already spent on the social network site.

This tool can easily be located in the settings portion of both social media networks. It generates helpful data on how long you have spent browsing your accounts for the past week. This new tool also has the ability to remind you when you have exceeded the ideal length of time you wish to spend on both social media accounts.

 

Facebook launches a new tool to create mobile video ads.

Advertisers can now enjoy the ease of creating new video advertisements as Facebook recently launched a new tool that allows them to create new materials using photos. This new tool automatically converts the video into a mobile-friendly format. Advertisers can choose from four unique templates that include promoting a product, selling multiple products, driving product discovery, and showing product benefits. 

Social Media Metrics to Track in 2018 (Blog Thumbnail)

Optimise your Facebook & Twitter campaigns using our guide on the most important metrics to track.

 

Google releases its broad core algorithm update.

The broad core algorithm update, simply put, is giving priority ranking to content that bears quality and reliable information. While Google is constantly known to make updates to improve its services, this recent one has no known “fix,” much to the dismay of a lot of marketers and SEO specialists. As a general rule, Google is sending out the message that it wants content providers to maintain high standards for Google users worldwide.

 

Google runs tests on FAQs, Q&As and how-to featured snippets to improve search results function.

This newly introduced feature from Google intends to help users identify whether the responses they are getting from their Q&A forum site is close enough to the kind of information they are seeking. The Search button offers a preview of the potential information that the user is looking for to make it easier and faster for them to locate the right ones.

As marketers or business operators, this means that content should be made in such a way that it contains structured data so that it will easily come out in the Q&A format within the search engine results page (SERP).

The Australian Digital Marketing Landscape Forecast (Blog Thumbnail)

Here’s a preview of what the Australian digital marketing landscape looks like in 2019.

 

Twitter eliminates cross-post to Facebook.

Just in case you haven’t noticed yet, you can no longer cross-post to Facebook using your Twitter account. While this function proved to be very convenient for users, Twitter sadly announced this news due to Facebook’s lockdown of its API platform. This was brought about by the Cambridge Analytica scandal where 87 million Facebook users complained after their data was harvested and shared without consent.

No need to worry, however, as there is another way you can share your Twitter content. All you need to do is copy the URL of your tweet and paste on your Facebook status to share the content.

It seems as if plenty of companies have been making moves this month and we have to wait and see how this will change the current marketing landscape.

 

So there’s our roundup of the top digital marketing stories of the previous quarter. Stay connected with us to find out the latest and the greatest marketing news and insights.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

Master lead management in 6 easy lessons delivered straight to your inbox!

Take our FREE Lead Management Bootcamp today.

The 6-day Lead Management Bootcamp CTA

How to Future-Proof Your Energy Company's Marketing Strategy
The Top High-Impact Marketing Technologies Influencing B2B in Australia Today
5 B2B Email Marketing Goals that Make or Break Results [VIDEO]
A B2B Marketer's Guide to Developing a Successful Marketing Tech Stack

A B2B Marketer’s Guide to Developing a Successful Marketing Tech Stack

A B2B Marketer's Guide to Developing a Successful Marketing Tech Stack

Developing a successful marketing stack is extremely important if you want to thrive in the technological landscape of the 21st century.

If your company or business still does not have initiatives to build up your marketing technology stack, it is probably one of several reasons why your competitors are way ahead of you in the game. By now, you should have made “marketing technology stack” a household name for you and your team. This means working towards bigger initiatives to invest in updated technology that will give your business the online marketing boost it needs in order to reach more and more people worldwide.

Aside from meaningful and well thought out content, you also need to invest on marketing software solutions that allow you to access, process and store huge amounts of data that will be very helpful when you intend to sell a product or service. It is also highly recommended that you work on building your own marketing tech stack when every intention to meet all of your marketing goals in a given period of time.

In advertising and promotion, for instance, marketing activities commonly include public relations, video advertising, mobile marketing, social media advertising, and content advertising to name a few. A well-programmed marketing tool added to your tech stack can make all these activities easier and faster to achieve. Other areas where you will be needing a reliable tech stack would include your optimization, email marketing, and automation needs.

 

Here is a guide to building your ideal marketing tech stack to make your business very competitive:

 

1. Give importance to analytics.

Give priority to technology that filters and processes micro-conversions such as when potential clients subscribe to your newsletter, fill out survey forms or simply create an account on your website. These little actions mean that something about your content attracted the interest of your target client. Put together, multiple micro conversions can mean a great dealer your business.

Use predictive analytics with assistance from a well-designed software program to help you and your team make sound and intelligent strategies that will convince your target market to avail of what you are offering.

Use your collected data to your company’s advantage. Study the little details and do not overlook them. Always make them part of the bigger equation of things so you do not end up overlooking details that can contribute greatly to your marketing initiatives.

A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]

For starters, learn about the metrics of telemarketing and start measuring your phone-based campaigns’ performance with the help of our infographic.

 

2. Invest in a reliable content management system (CMS).

To better equip your content creators to be strategic about what they write, consider incorporating SEO information in your CMS. This will ensure that your content team is well aware of words, phrases, titles, number of words, and descriptions that will boost your optimization.

Maximize the benefits that can be gained from tagging and categorizing. Categorizing will help you and your team of writers come up with more personalised email content.

Track the performance and effectiveness of your content with help from your CMS. A marketing automation software will also come in very handy when you wish to find out how many visits your page garnered in a given period of time.

Related: The Top High-Impact Marketing Technologies Influencing B2B in Australia Today

 

3. Invest in a tool that will boost your email marketing activities.

Choose only the best and trustworthy email marketing service. As can be expected, you would want an email service that offers high deliverability and the ease of managing your contacts, groups and other important categories.

Study the statistics that your email platform will generate for you. It is best to find out when is the best time to send emails, how often and how long the content should be when promoting a certain product or service.

Remember that fortifying your marketing tech stack is really about gaining an edge over several competitors out there in the market who are also thinking of many ways to stay ahead of you. Our digital generation has made marketing easier, yet highly competitive at the same time. Staying competitive means having the same technology as your competitor or even better.

40 B2B Sales Email Templates for Every Situation [Free PDF]

Step up your email marketing game using our FREE B2B email templates for every situation.

 

Takeaway:

While technology does not fully guarantee the success of your marketing campaign sans the human hands that are operating it, it is still quite promising in terms of how easy and fast your team will be able to execute activities and generate helpful data at the same time. At the end of the day, having the best technology and the most talented employees will do wonders for your business.

Be sure to cleanse your data and verify every time you have a chance to in order for you to come up with better results in each and every time. So what are you waiting for? It’s time for you to start developing that marketing stack today.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

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How to Future-Proof Your Energy Company's Marketing Strategy
The Top High-Impact Marketing Technologies Influencing B2B in Australia Today
5 B2B Email Marketing Goals that Make or Break Results [VIDEO]