All-Time High For Physiotherapy Systems Leader with Callbox
The Client
The Client is a 30-year old manufacturing leader of physiotherapy systems. Some key components of their products include innovative cardiology, software and diagnostic products.
The Challenge
The Client recently released a Single Use Adhesive Electrode, an electrotherapy treatment that is time-saving, no storing and cleaning between treatments, and low to no chances of cross contamination. The market launch required an advanced, fast, and comprehensive marketing strategy that could help build awareness among target customers and wide-range promotion.
The Callbox Solution
Callbox designed an ABM Lead Generation and Appointment Setting campaign which consisted of:
- Multi-Channel Lead Management which utilized Voice, Email, Chat, Web, and Social Media.
- Sales Enablement & Support that covered Staff Training, Account Setup, and Back Office Sales Support.
- Tools & Subscriptions to the Callbox Pipeline and HubSpot CRMs.
- Account Management with Strategy Building, Reporting, and Product Knowledge.
THE GOALS
- The Callbox team was to reach out to target prospects to uncover pain points and upcoming needs
- Set meetings with qualified prospects for the Client’s consultants
- Manage the database to keep it accurate, and free from duplicates and not qualified contacts.
Account Research and Selection
- The Client specified target industries, locations, and relevant contacts.
- Callbox worked out the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
- Callbox then compiled a list of potential contacts to target which was reviewed and approved by the Client.
Account and Prospect Profiling
- The Client provided specific target decision makers for the Callbox team to reach, which consisted of detailed demographic and firmographic segmentations.
- The buyer personas designated as the campaign’s primary targets were Clinic/Office Managers, Physicians, Practice Administrators, Managing Directors, C-suite, Chief Medical Officer
- The master contact list was segmented based on these personas and was further grouped according to industry type.
Results
Overall, the twelve-month ABM Lead Generation and Appointment Setting campaign produced a total of 172 Sales Qualified Leads, 194 Marketing Qualified Leads and 454 Social Media Connections.