
Account-Based Appointment Setting Puts Business IT Firm in Front of Best-Fit Customers
ABM efforts can be hard to scale. This B2B IT company managed to overcome this challenge, thanks to Callbox’s account-based appointment setting strategy.
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Case Study US

ABM efforts can be hard to scale. This B2B IT company managed to overcome this challenge, thanks to Callbox’s account-based appointment setting strategy.

When new business for this fitness club software maker started plateauing, they turned to Callbox and then grew their sales pipeline nearly fourfold.

This case study highlights how Callbox carried out a fully-integrated multi-channel campaign for a logistics solutions provider, which has so far led to 3 new customers for the Client.

Vendors selling complex products need technically savvy marketers to engage potential customers. Callbox shared its industry expertise with this managed IT provider, and helped the Client close $150,000 in sales.
![31-Month Campaign Yields New Cleaning Contracts for NY Janitorial Firm [CASE STUDY]](https://www.callboxinc.com.au/wp-content/uploads/2019/02/CS_CC_31-Month-Campaign-Yields-New-Cleaning-Contracts-for-NY-Janitorial-Firm.jpg?x48250)
In B2B marketing, execution is everything. For 2-and-a-half-years, this Long Island, NY-based janitorial firm experienced first-hand how Callbox delivers solid results, from planning, to implementation, to completion.
![Healthcare SaaS Vendors Pipeline Growth Jumps 2 Fold in 3 Pronged Campaign [CASE STUDY]](https://www.callboxinc.com.au/wp-content/uploads/2025/04/CS_SW_Healthcare-SaaS-Vendors-Pipeline-Growth-Jumps-2-Fold-in-3-Pronged-Campaign-1.webp?x48250)
Seeing underwhelming results from previous prospecting campaigns, this US-based healthcare SaaS company partnered with Callbox for a pilot appointment setting program. By the end of the 3-month campaign, the Client more than doubled the number of new sales appointments in its pipeline.

Product/Service: Food & Beverage
Campaign: Appointment Setting
![Outbound Campaign Fast Tracks Inbound Results for Business Travel Platform [CASE STUDY]](https://www.callboxinc.com.au/wp-content/uploads/2019/02/CS_OTH_Outbound-Campaign-Fast-Tracks-Inbound-Results-for-Business-Travel-Platform.jpg?x48250)
The Client is the corporate travel management arm of a leading online travel agency. the company provides end-to-end business travel solutions tailored for every stage in the travel cycle. Its primary products and services include its flagship…
![Callbox Keeps EMR Firms Sales Reps Busy with Qualified Appointments [CASE STUDY]](https://www.callboxinc.com.au/wp-content/uploads/2019/02/CS_HC_Callbox-Keeps-EMR-Firms-Sales-Reps-Busy-with-Qualified-Appointments.jpg?x48250)
The Client is a medical software company that specializes in emergency department (ED) information systems. The company’s primary product line is its flagship best-in-class ED medical record application widely used by healthcare facilities…
![Cloud Consulting Firm's Sales Outlook Drifts Higher with Callbox [CASE STUDY]](https://www.callboxinc.com.au/wp-content/uploads/2019/02/CS_IT_Cloud-Consulting-Firms-Sales-Outlook-Drifts-Higher-with-Callbox.jpg?x48250)
The Client provides industry-specific implementation, training, and consulting services for Microsoft Dynamics AX and Microsoft Dynamics CRM. Its target accounts include medium- to large-sized business in North America and the Caribbean.
![LED Lighting Firm Renews Callbox Campaign Wins Sales Deal in 2 Months [CASE STUDY]](https://www.callboxinc.com.au/wp-content/uploads/2019/02/CS_OTH_LED-Lighting-Firm-Renews-Callbox-Campaign-Wins-Sales-Deal-in-2-Months.jpg?x48250)
The Client is the LED Lighting division of a Kentucky-based vendor-sourcing company. As one of the largest fully-integrated LED companies in the U.S., the Client develops and executes end-to-end LED lighting solutions for businesses, deploying…
![B2B Marketing Specialist and Callbox A Rare and Stellar Collaboration [CASE STUDY]](https://www.callboxinc.com.au/wp-content/uploads/2019/02/CS_SW_B2B-Marketing-Specialist-and-Callbox-A-Rare-and-Stellar-Collaboration.jpg?x48250)
The Client is a B2B marketing specialist that offers major marketing solutions all over the United States of America and worldwide. They fuse digital and calling strategies to drive revenue for their clients through high-end marketing services.