Posts

Quick Ways to Improve Your Email Marketing Strategy

Quick Ways to Improve Your Email Marketing Strategy

Quick Ways to Improve Your Email Marketing Strategy

A strenuous workout and scientific diet may not the best ways to achieve your target body shape but doing less of these will, strength coach Marc Megna believes. So as the title of this blog starts with “quick ways” then we won’t linger on thorough research and jotting down a trailing list of steps to “improve your email marketing strategy”, instead we’ll look into tactics that would maximize time and effort, all at very least.

 

Get to know your audience

Just as every workout session starts with a warm-up exercise so is email marketing with knowing well your prospects. Do this via Customer Profiling, considering both demographics:

Complete, valid and accurate information

  • name of contact
  • business name
  • address
  • phone numbers
  • email address
  • social media accounts

As well all other business specifications like industry category, location, target market, target location and size

Psychographic data of each target:

  • their purchase behaviour and their interests.

Related: 13 Reasons Why You Should use Data Profiling and Get Accurate IT Contacts

 

Make it short

Your prospect won’t appreciate lengthy emails but nevertheless, a substantial content containing a WIIFM (what’s in it for me) benefit for the prospect and specific product/service that would answer the needs of the business pose a higher chance to be opened and less likely to go into thrash. Like if you’ve been doing 5 to 10 side lunges and one-legged squats for 2-3 months now and still not seeing apparent results, then do just 2-3 sets and do other much effective routines.

 

Beat the blunder

“Hi John, how are you?”, “Good day to you, Ms. Lee, Hope this is a good time…” – opening blunders in emails such as these are likely to land in the trash or spam folders as they just don’t appear boring but rather weak. Remember that you are writing to a decision-maker, one who attends to several meetings (in and out of office) every day and who attends to multiple matters, dealing with various clients. He could hardly spend the time to read through fluffy emails so make your email short, straight to the point but never miss to keep it personalized to avoid becoming robotic.  

Related: 5 Email Opening Tips to Conquer Shorter Attention Spans [VIDEO]  

 

CTA

Call-to-action buttons, links, and boxes are designed to draw immediate response from your prospects. These are like strength-training tools that you must include in your emails in order to build a strong connection with your targets; necessary tools that would guide them through the buying journey. Click here, Download, Register, Schedule An Appointment, Order Now, Watch This Video and Sign up are just a few of the classic examples of call-to-actions that greatly help in converting visitors and readers into sales.

 

Little changes can add up to big and major results. Start tweaking your email marketing strategy now to achieve a well-built sales and marketing campaign.

Related: 40 B2B Sales Email Templates for Every Situation [Free PDF]

 

 

Learn more about our Email Marketing and Lead Generation Services

Dial +61 2 9037 2248

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

How to Future-Proof Your Energy Company's Marketing Strategy
The Top High-Impact Marketing Technologies Influencing B2B in Australia Today
5 B2B Email Marketing Goals that Make or Break Results [VIDEO]
5 Email Opening Tips to Conquer Shorter Attention Spans [VIDEO]

5 Email Opening Tips to Conquer Shorter Attention Spans [VIDEO]

 

Attention spans are getting shorter.
One study claims it’s shorter than a goldfish’s.

But this doesn’t mean people now have fishlike intelligence.
We simply got smarter at spending our attention.

That’s the key to getting your emails opened and read.
You have to show they’re worth people’s attention
… and you only have 8 seconds to do this.

Follow these proven tips to make each crucial second count.


7 Email Marketing Secrets to Get You More Hot Leads

40 B2B Sales Email Templates for Every Situation [Free PDF]


#1 Figure out the best sending schedule

Send times affect email engagement rates.

Research shows mid-morning on weekdays work best.

Tweak your send times based on your own campaign and audience.

Related: Don’t Just Blast Cold Email Pitches, Nurture and Win Customers [VIDEO]

#2 Spend extra effort crafting your subject line

47% of recipients open emails based on subject lines alone.

Good subject lines use recipients’ curiosity and self-interest.

Come up with 2 to 3 subject line ideas and test each one.

#3 Avoid starting with “Hi, my name is…”

Opening lines affect whether your emails get read.

Your email won’t be worth reading if it starts off by talking about you.

Hook your prospects by making the opening about them.

Related: Trial and Error on Email Marketing: How to Get the Best Results (Increase open rates, leads)

#4 Show that you really did your homework

Personalized emails fetch 29% more opens and 41% higher CTRs than generic emails.

But deeper personalization improves conversion by up to 360%.

Open by mentioning a recent trigger event or a shared background.

Related: Make your Emails Impossible to Ignore [Video]

#5 Pay attention to layout and formatting

Recipients spend only 5 seconds scanning an email.

In one glance, your prospect should know what the message is about.

Break the body into smaller chunks and make key items stand out.

 

But as attention spans continue to dwindle,
this is the best way to email prospects:

 

Seek respect, not attention.
It lasts longer.

–Z. Abdelnour

 

 

Get some experts for your Marketing Campaign

Learn more about our Email Marketing and Lead Generation Services

Dial +61 2 9037 2248

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

The Top High-Impact Marketing Technologies Influencing B2B in Australia Today
5 B2B Email Marketing Goals that Make or Break Results [VIDEO]
Finding the Perfect Balance Between New and Repeat Customers
How to Make Sure Your Cold Emails Make it to the Inbox [VIDEO]

How to Make Sure Your Cold Emails Make it to the Inbox [VIDEO]

 

 

1 in 5 commercial emails sent never reaches the inbox.

  • 6% end up in the spam folder
  • 14% are blocked by ISPs entirely.

For cold emails, inbox placement becomes even more challenging.

That’s because…

  • You don’t have a relationship with your recipient yet.
  • You’re sending unsolicited messages.

 

But this doesn’t mean cold emails are spam.

That’s why they belong to the inbox, not the junk folder.

Follow these steps to make sure things stay that way…

 


7 Email Marketing Secrets to Get You More Hot Leads

40 B2B Sales Email Templates for Every Situation [Free PDF]


Step 1: Scrub your list thoroughly

Your cold outreach’s success depends on the quality of your list.

  • Use list cleaning tools and services to remove bad addresses
  • Run a double opt-in campaign, especially when using a third-party list

Related: How many times should you have your business database cleanse?

Step 2: Check your copy for spam triggers

Your email’s content and design can set off spam alerts in dozens of ways.

  • Limit your use of known spam words
  • Maintain a 60-40 text-to-image ratio
  • Link exclusively to reputable domains

Related: Trial and Error on Email Marketing: How to Get the Best Results (Increase open rates, leads)

Step 3: Segment and personalize your campaign

In the eyes of ISPs, there’s a fine line between non-personalized bulk emails and spam.

  • Add some prospect-specific snippets to your email templates
  • Segment your list and customize the message for each group

Related: Don’t Just Blast Cold Email Pitches, Nurture and Win Customers [VIDEO]

Step 4: Let ISPs know you’re someone they can trust

Sender authentication tools and services can help you improve deliverability.

  • Setup SPF, DKIM, and DMARC anti-spoofing
  • Sign up for sender and email certification audits

Step 5: Watch how you use your sending IP

Once your sending IP and domain get blacklisted, your emails no longer reach recipients.

  • Send emails in small batches each day and gradually increase the volume
  • Use a dedicated IP for your sending server
  • Keep hard bounces below 5% and spam reports below 0.1%

 

Remember, cold emails are not spam unless you make them that way.

 

 

Get some experts for your Marketing Campaign

Learn more about our Email Marketing and Lead Generation Services

Dial +61 2 9037 2248

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

The Top High-Impact Marketing Technologies Influencing B2B in Australia Today
5 B2B Email Marketing Goals that Make or Break Results [VIDEO]
Finding the Perfect Balance Between New and Repeat Customers
7 Email Marketing Secrets to Get You More Hot Leads

7 Email Marketing Secrets to Get You More Hot Leads

7 Email Marketing Secrets to Get You More Hot Leads

From having an interesting subject to creating unique and informative content for your subscribers, email marketing is very crucial for the success of your business.

There are different ways to become effective in your email marketing strategies  and eventually convert leads into sales. Here are the 7 email marketing strategy that help us get more leads and sales.

#1. Less is More

Some email marketers are still hoping for people to read the entire message. The truth is, they don’t – they scan. They only look for something interesting in the email. So design your email for clicking and not for reading. When it comes to email, less scrolling is better.

#2. Make simple and easy to signup forms

Email signup forms can be a bit confusing to some customers. CTAs, too many to fill up forms and images of your product with many options can lead to lower click through rate and fewer sales.

A good sign up form must have:

  • A working email
  • Name of username
  • 1 CTA (Call to Action)

#3. Understand Your Target Market

Knowing who your audiences are will help you gather more subscribers that will help you achieve your goals.

There are 3 types of customers:

  • The regular customers are loyal and long term customers.
  • The new customers are first time customers of your business.
  • The readers are blog subscribers. They’re not considered customers yet but shows interest in your product or service.

Related: Better Leads? Two Words: Customer Segmentation

#4. Make Short and Catchy Subject Line

People nowadays open and read their emails on mobile. They decide to open an email based on the subject line alone and those that are too long are usually cut off.

What to do? When creating a subject line, think about the words that matter and eliminate those that matter less.


Here’s How to Get Your Email List Geared Up for 2017


#5. Create a Sense of Urgency

In email marketing, creating a sense of urgency is powerful because it provoke readers to respond and act quickly to CTAs (Call to Action). This will help make increase your conversion rate.

For example, you can create a limited offer wherein users were given a limited time to take advantage of your offer and purchase quicker.

#6. Follow up triggers

Persistence pays off. Instead of just sending one email, send subsequent emails depending on the response of the customer.

  • Customers who opened and replied to the email
  • Customers who failed to open the email
  • Customers who opened but didn’t respond to the email
  • Customers who wishes to unsubscribe

TIP: Make email more personal based on the audience’s response. Also, make sure to send few days after the previous email.

Related: Re-engage with Warm Prospects Who Have Gone Cold

#7. Utilize popup email forms

Popups can be annoying but it can help grow your list by up to 70-80%. 

Visitors can be converted to subscribers once they’ve landed on your website. Just make sure your popup form is simple with strong CTA (Call to Action) to capture the attention of your visitors quickly.

If you’re looking to close more sales, learn to make your email marketing smarter. Use these proven email marketing secrets for your business.

 

 

Get the experts for your Marketing Campaign!

Learn more about our Email Marketing and Lead Generation Services

Email Marketing Services in Singapore - Callbox

Talk with our Marketing Consultant. Dial +61 2 9037 2248

How to Get Your Email List Geared Up for 2017

How to Get Your Email List Geared Up for 2017

If you’re wondering how and where to get a clean list for your email marketing requirements in 2017, there are a few proven tips to help you out. In fact, successful marketers claim that growing your email subscribers is not that difficult as it seems. You can even prep up your email list by only doing several moves for a more profitable email marketing plan next year.

Perhaps your site is getting enough traffic, but there is low conversion rate. Or maybe, you are not receiving web traffic at all. If that’s the case, applying the successful strategies used by big companies around the world will certainly move up the notch. So pertaining to the mostly applied techniques by online marketers are endorsed traffic and paid traffic. Be sure to consider time, effort, and money when involving yourself into these methods.

Boosting Your Email List before 2017 Starts

Through Facebook Ads, you can easily get subscribers. However, you need to put a little more effort in producing traffic-generating campaigns if you really want to get them on your list this 2017. For instance, you can get up to 500+ subscribers within a month or so by using a Facebook ad for a minimum cost per subscriber. This is what paid traffic means. On the other hand, if you don’t have enough money to drive traffic, you can rely on endorsed traffic approach.

Through social proof, internet marketers obtain endorsed traffic effectively. This is done with an “A-list influencer” that will be promoting your brand online. That A-lister will be sharing your content on their websites, blogs, or even on their social media accounts. Another way is to write for them via their publication. So if you’re currently facing a tight spot regarding your email list, these main methods can be easily applied on your marketing strategies. Find out who are these social influencers that you should be following.


Check out! The Secret Ingredient in Turning Your Social Followers Into Qualified Leads


 Quick Tips in Creating a 2017-Ready Email List

  • Optimize content for increased opt-in rates in as fast as two days.
  • Research on admired blogs to discover what your target audience exactly needs.
  • Pitch targeted blogs with interesting and relevant headlines that no one can resist to read.
  • Integrate well-researched information for the creation of an appealing landing page.
  • Create out of the ordinary guest posts to grab potential subscribers easily.
  • Ask help for B2B lead generation company who offers quality marketing list

There are actually more ways to grow your email list in 2017. All you need to do is make more time and effort in order to achieve what you really want. When we say clean list, it refers to healthy, well engaged, and active email list that consistently take in stable increase in click rates and open rates, including solid engagement.

However if you have your own marketing list, take note that 35% of data becomes obsolete every year. You don’t want to waste your time sending to bounce emails or to dead leads.Below are just some tips on how to clean your marketing data.

Hence, getting a clean list is easier through the given tips and insights above. The leading source is the blog sites as well as social media channels. Just be more vigilant in what specific trends your audience is currently interested in. That way, you can quickly draft your next email marketing strategy for a successful email list to kick off year 2017!

 

 

Get a clean and quality email list today!

Talk with our Marketing Consultant. Dial +61 2 9037 2248

 

 
The Problem with (and Solution to) Database Decay from Jayden Chu
 

 

Quiz: Which Music Genre Matches Your Selling Style? (Blog Image)
Lead-Generation-for-Startups--Profiling-and-Engaging-Ideal-Customers (Blog Image)
The Top 5 Digital Marketing News and Events of Q3 Blog Image

Make your Emails Impossible to Ignore [Video]

Whether you admit it or not, email marketing is still one of the most reliable marketing channels in terms of lead generation. That speaks volumes, because the fact that it is permission-based should make it more of a challenge getting them opened, the same way that it is a challenge for marketing minds to craft emails that get opened or get leads to convert. The point is, email marketing works. You just have to know how to make it work for you.


I’m sure there was a time when, upon opening and reading an email, you said to yourself, “What kind of trash is this?” or “I could have made a better email myself.” or something along those lines.


 Believe me, I know how you feel.

I’ve been in this industry long enough to have used all sorts of marketing channels — email marketing included — yet, there’s never a day that I don’t learn something new. Take email marketing for instance. New concepts crop up literally daily, but the fundamentals remain almost the same.

In this video series, you’ll learn not only the fundamentals but also some valuable tips and tricks that would improve the chances of your emails getting opened – from ensuring they’re mobile-friendly to making sure they’re as personal as possible. This video series is not a panacea for your email marketing ills, but if you use them, I’m pretty sure you’ll see some positive changes.

Really, I am one with you in your quest to never having an unopened email again.


 Episode 1: It’s All about Mobile

Mobile Marketing isn’t the future — it’s the present. And if you’re not exerting a significant effort in your mobile marketing, you’re already lagging behind the competition. This also applies in email marketing. In this episode, you’ll understand why it’s important to optimize your emails for mobile usage, and learn some tricks that’d come in handy along the way.


 

 


Episode 2: It Pays to Personalize your Message

Unless it’s from the state lottery department and it begins with “Congratulations!”, rare is the email that leaves an indelible mark in our busy daily lives. That’s because emails are not exactly the most personal means of communication. But it also doesn’t mean you should just be contented in sending run-of- the-mill messages that convey zero emotion or sincerity or both.

Pro tip: The more personal your emails are, the better the chances of them getting opened, and ultimately, getting a positive response. Here’s how to craft emails that would make the guys at Hallmark blush.   


Episode 3: Use a Catchy Subject Line

Books have synopses, movies have trailers, even sporting events have game previews where the protagonists tell the viewers what to expect come game time. Some, like boxing and MMA, make it even more interesting by making the fighters talk trash to each other, get into each other’s nerves and exchange blows even before the bell. That’s creating hype, that’s how tickets are sold, and that’s partly how fighters earn eight digits in less than a hour.

Similarly, that’s what should be done when writing an email. If you can sell it — meaning, make it interesting enough for the reader to open it and read the contents — just by the subject line alone, you should be inducted in the marketing gods hall of fame. See your ticket below.

 


 

 


Episode 4: Cut the Chase

Everybody is so busy these days we all need to be direct and straightforward. Most, if not all would agree if I said getting straight to the point works for most situations — in courtship, firing an inefficient staff, and even when doctors tell their patient their prognoses. I mean, I like details but unless it’s a really nice book or a series, I prefer knowing the meat of the matter ASAP.

Same is true with emails. Save the preamble for your novel. Just cut to the chase and tell the prospect what’s it about. Here’s why.


 

 

Here’s How to Have a Successful Email Marketing Campaign with Callbox

Learn more tips on generating leads

Check out The Savvy Marketer’s Blog or  watch more Callbox videos now

 

 

The Top High-Impact Marketing Technologies Influencing B2B in Australia Today
5 B2B Email Marketing Goals that Make or Break Results [VIDEO]
Finding the Perfect Balance Between New and Repeat Customers
Retargeting: 5 Tactics from Drip Email to Lead Generation

Retargeting: 5 Tactics from Drip Email to Lead Generation

Retargeting: 5 Tactics from Drip Email to Lead Generation

The sad truth in inbound lead generation is, only 20% of the visitors to your website are converting. But if you want the remaining 80% to revisit your website in order to get a chance to present your offer again, then you should consider retargeting.

Related: Ever thought of following up Inbound Leads via Outbound Marketing?

What is retargeting?

Retargeting or remarketing, as referred by Google, helps build awareness for your brand, drive clicks to your website and convert visitors into prospects. For example, 5% of window shoppers were converted on their first visit to your website. Retargeting will keep track and bring back the remaining 95% of these visitors by displaying your retargeting ads when they search online and visit other sites.

retargeter-story

(Image credit: Retargeter)

Retargeting can be done in multiple channels such as email, online advertising, and paid search.

Related: Top 3 Benefits of Multi-Channel Marketing Every CEO Must Know

Here are 5 retargeting tactics from drip email to lead generation according to David Kirkpatrick, Senior Reporter at MarketingSherpa.com

 

#1 Lead nurturing and drip email campaigns are retargeting

In order to nurture your leads and convert them into sales, you need to have a content with relevant information that your prospects are looking for. You can create a retargeting flow that matches with your lead nurturing campaign. For example, a lead nurturing campaign that is based on a specific trigger event that encourages your prospects to engage with your content or email campaign.

With this tactics, prospects were able to provide their email addresses – ebook subscription or daily subscription to your content.

Related: Don’t Just Blast Cold Email Pitches, Nurture and Win Customers [VIDEO]

#2 Generate “soft” leads through retargeting

This retargeting tactic is used to reach out to prospects who failed to provide for their email address because they didn’t sign up for our ebook or newsletter that haven’t even provided an email address.

This tactic allows you to retarget these prospects by placing a tracking cookie or a tag on a web page with banner ads on other sites or paid search.

#3 Tie your retargeting program to the sales funnel

Retargeting is focused on the behavior of your prospects. The banner ads where you lead your visitors to different pages in your conversion funnel should have relevant message that your prospects want based on where they are right now in their buying cycle.

Related: Understanding the B2B Buyer: 4 Rationales of a Purchase Decision Part 1 | Part 2

#4 Tie retargeting ads and email to specific actions

This tactic is focused on retargeting website visitors based on the actions they take on your retargeting message that has links to a video or the service page of your website.

Related: 10 Stats That Prove Marketing Automation can Generate Leads [VIDEO]

#5 Organize your ad retargeting campaigns with a spreadsheet

The only issue with retargeting ad campaigns is that your prospects can see your ads on multiple sites they are and will visit. Having a spreadsheet to keep track of your ad retargeting campaign will help you make sure your prospects won’t feel they are being stalked by your ads.

If you are getting high traffic to your site but not converting much, then you should consider having a retargeting campaign. With these 5 tactics, you’ll start running a campaign with results that are looking good.

 

 

Sign up for The Savvy Marketer

and get more Australia B2B Marketing Tips & Strategies

Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

The Top High-Impact Marketing Technologies Influencing B2B in Australia Today
5 B2B Email Marketing Goals that Make or Break Results [VIDEO]
Finding the Perfect Balance Between New and Repeat Customers