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7 Email Marketing Secrets to Get You More Hot Leads

7 Email Marketing Secrets to Get You More Hot Leads

7 Email Marketing Secrets to Get You More Hot Leads

From having an interesting subject to creating unique and informative content for your subscribers, email marketing is very crucial for the success of your business.

There are different ways to become effective in your email marketing strategies  and eventually convert leads into sales. Here are the 7 email marketing strategy that help us get more leads and sales.

#1. Less is More

Some email marketers are still hoping for people to read the entire message. The truth is, they don’t – they scan. They only look for something interesting in the email. So design your email for clicking and not for reading. When it comes to email, less scrolling is better.

#2. Make simple and easy to signup forms

Email signup forms can be a bit confusing to some customers. CTAs, too many to fill up forms and images of your product with many options can lead to lower click through rate and fewer sales.

A good sign up form must have:

  • A working email
  • Name of username
  • 1 CTA (Call to Action)

#3. Understand Your Target Market

Knowing who your audiences are will help you gather more subscribers that will help you achieve your goals.

There are 3 types of customers:

  • The regular customers are loyal and long term customers.
  • The new customers are first time customers of your business.
  • The readers are blog subscribers. They’re not considered customers yet but shows interest in your product or service.

Related: Better Leads? Two Words: Customer Segmentation

#4. Make Short and Catchy Subject Line

People nowadays open and read their emails on mobile. They decide to open an email based on the subject line alone and those that are too long are usually cut off.

What to do? When creating a subject line, think about the words that matter and eliminate those that matter less.


Here’s How to Get Your Email List Geared Up for 2017


#5. Create a Sense of Urgency

In email marketing, creating a sense of urgency is powerful because it provoke readers to respond and act quickly to CTAs (Call to Action). This will help make increase your conversion rate.

For example, you can create a limited offer wherein users were given a limited time to take advantage of your offer and purchase quicker.

#6. Follow up triggers

Persistence pays off. Instead of just sending one email, send subsequent emails depending on the response of the customer.

  • Customers who opened and replied to the email
  • Customers who failed to open the email
  • Customers who opened but didn’t respond to the email
  • Customers who wishes to unsubscribe

TIP: Make email more personal based on the audience’s response. Also, make sure to send few days after the previous email.

Related: Re-engage with Warm Prospects Who Have Gone Cold

#7. Utilize popup email forms

Popups can be annoying but it can help grow your list by up to 70-80%. 

Visitors can be converted to subscribers once they’ve landed on your website. Just make sure your popup form is simple with strong CTA (Call to Action) to capture the attention of your visitors quickly.

If you’re looking to close more sales, learn to make your email marketing smarter. Use these proven email marketing secrets for your business.

 

 

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How to Get Your Email List Geared Up for 2017

How to Get Your Email List Geared Up for 2017

If you’re wondering how and where to get a clean list for your email marketing requirements in 2017, there are a few proven tips to help you out. In fact, successful marketers claim that growing your email subscribers is not that difficult as it seems. You can even prep up your email list by only doing several moves for a more profitable email marketing plan next year.

Perhaps your site is getting enough traffic, but there is low conversion rate. Or maybe, you are not receiving web traffic at all. If that’s the case, applying the successful strategies used by big companies around the world will certainly move up the notch. So pertaining to the mostly applied techniques by online marketers are endorsed traffic and paid traffic. Be sure to consider time, effort, and money when involving yourself into these methods.

Boosting Your Email List before 2017 Starts

Through Facebook Ads, you can easily get subscribers. However, you need to put a little more effort in producing traffic-generating campaigns if you really want to get them on your list this 2017. For instance, you can get up to 500+ subscribers within a month or so by using a Facebook ad for a minimum cost per subscriber. This is what paid traffic means. On the other hand, if you don’t have enough money to drive traffic, you can rely on endorsed traffic approach.

Through social proof, internet marketers obtain endorsed traffic effectively. This is done with an “A-list influencer” that will be promoting your brand online. That A-lister will be sharing your content on their websites, blogs, or even on their social media accounts. Another way is to write for them via their publication. So if you’re currently facing a tight spot regarding your email list, these main methods can be easily applied on your marketing strategies. Find out who are these social influencers that you should be following.


Check out! The Secret Ingredient in Turning Your Social Followers Into Qualified Leads


 Quick Tips in Creating a 2017-Ready Email List

  • Optimize content for increased opt-in rates in as fast as two days.
  • Research on admired blogs to discover what your target audience exactly needs.
  • Pitch targeted blogs with interesting and relevant headlines that no one can resist to read.
  • Integrate well-researched information for the creation of an appealing landing page.
  • Create out of the ordinary guest posts to grab potential subscribers easily.
  • Ask help for B2B lead generation company who offers quality marketing list

There are actually more ways to grow your email list in 2017. All you need to do is make more time and effort in order to achieve what you really want. When we say clean list, it refers to healthy, well engaged, and active email list that consistently take in stable increase in click rates and open rates, including solid engagement.

However if you have your own marketing list, take note that 35% of data becomes obsolete every year. You don’t want to waste your time sending to bounce emails or to dead leads.Below are just some tips on how to clean your marketing data.

Hence, getting a clean list is easier through the given tips and insights above. The leading source is the blog sites as well as social media channels. Just be more vigilant in what specific trends your audience is currently interested in. That way, you can quickly draft your next email marketing strategy for a successful email list to kick off year 2017!

 

 

Get a clean and quality email list today!

Talk with our Marketing Consultant. Dial +61 2 9037 2248

 

 
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Make your Emails Impossible to Ignore [Video]

Whether you admit it or not, email marketing is still one of the most reliable marketing channels in terms of lead generation. That speaks volumes, because the fact that it is permission-based should make it more of a challenge getting them opened, the same way that it is a challenge for marketing minds to craft emails that get opened or get leads to convert. The point is, email marketing works. You just have to know how to make it work for you.


I’m sure there was a time when, upon opening and reading an email, you said to yourself, “What kind of trash is this?” or “I could have made a better email myself.” or something along those lines.


 Believe me, I know how you feel.

I’ve been in this industry long enough to have used all sorts of marketing channels — email marketing included — yet, there’s never a day that I don’t learn something new. Take email marketing for instance. New concepts crop up literally daily, but the fundamentals remain almost the same.

In this video series, you’ll learn not only the fundamentals but also some valuable tips and tricks that would improve the chances of your emails getting opened – from ensuring they’re mobile-friendly to making sure they’re as personal as possible. This video series is not a panacea for your email marketing ills, but if you use them, I’m pretty sure you’ll see some positive changes.

Really, I am one with you in your quest to never having an unopened email again.


 Episode 1: It’s All about Mobile

Mobile Marketing isn’t the future — it’s the present. And if you’re not exerting a significant effort in your mobile marketing, you’re already lagging behind the competition. This also applies in email marketing. In this episode, you’ll understand why it’s important to optimize your emails for mobile usage, and learn some tricks that’d come in handy along the way.


 

 


Episode 2: It Pays to Personalize your Message

Unless it’s from the state lottery department and it begins with “Congratulations!”, rare is the email that leaves an indelible mark in our busy daily lives. That’s because emails are not exactly the most personal means of communication. But it also doesn’t mean you should just be contented in sending run-of- the-mill messages that convey zero emotion or sincerity or both.

Pro tip: The more personal your emails are, the better the chances of them getting opened, and ultimately, getting a positive response. Here’s how to craft emails that would make the guys at Hallmark blush.   


Episode 3: Use a Catchy Subject Line

Books have synopses, movies have trailers, even sporting events have game previews where the protagonists tell the viewers what to expect come game time. Some, like boxing and MMA, make it even more interesting by making the fighters talk trash to each other, get into each other’s nerves and exchange blows even before the bell. That’s creating hype, that’s how tickets are sold, and that’s partly how fighters earn eight digits in less than a hour.

Similarly, that’s what should be done when writing an email. If you can sell it — meaning, make it interesting enough for the reader to open it and read the contents — just by the subject line alone, you should be inducted in the marketing gods hall of fame. See your ticket below.

 


 

 


Episode 4: Cut the Chase

Everybody is so busy these days we all need to be direct and straightforward. Most, if not all would agree if I said getting straight to the point works for most situations — in courtship, firing an inefficient staff, and even when doctors tell their patient their prognoses. I mean, I like details but unless it’s a really nice book or a series, I prefer knowing the meat of the matter ASAP.

Same is true with emails. Save the preamble for your novel. Just cut to the chase and tell the prospect what’s it about. Here’s why.


 

 

Here’s How to Have a Successful Email Marketing Campaign with Callbox

Learn more tips on generating leads

Check out The Savvy Marketer’s Blog or  watch more Callbox videos now

 

 

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Retargeting: 5 Tactics from Drip Email to Lead Generation

Retargeting: 5 Tactics from Drip Email to Lead Generation

Retargeting: 5 Tactics from Drip Email to Lead Generation

The sad truth in inbound lead generation is, only 20% of the visitors to your website are converting. But if you want the remaining 80% to revisit your website in order to get a chance to present your offer again, then you should consider retargeting.

Related: Ever thought of following up Inbound Leads via Outbound Marketing?

What is retargeting?

Retargeting or remarketing, as referred by Google, helps build awareness for your brand, drive clicks to your website and convert visitors into prospects. For example, 5% of window shoppers were converted on their first visit to your website. Retargeting will keep track and bring back the remaining 95% of these visitors by displaying your retargeting ads when they search online and visit other sites.

retargeter-story

(Image credit: Retargeter)

Retargeting can be done in multiple channels such as email, online advertising, and paid search.

Related: Top 3 Benefits of Multi-Channel Marketing Every CEO Must Know

Here are 5 retargeting tactics from drip email to lead generation according to David Kirkpatrick, Senior Reporter at MarketingSherpa.com

 

#1 Lead nurturing and drip email campaigns are retargeting

In order to nurture your leads and convert them into sales, you need to have a content with relevant information that your prospects are looking for. You can create a retargeting flow that matches with your lead nurturing campaign. For example, a lead nurturing campaign that is based on a specific trigger event that encourages your prospects to engage with your content or email campaign.

With this tactics, prospects were able to provide their email addresses – ebook subscription or daily subscription to your content.

Related: Don’t Just Blast Cold Email Pitches, Nurture and Win Customers [VIDEO]

#2 Generate “soft” leads through retargeting

This retargeting tactic is used to reach out to prospects who failed to provide for their email address because they didn’t sign up for our ebook or newsletter that haven’t even provided an email address.

This tactic allows you to retarget these prospects by placing a tracking cookie or a tag on a web page with banner ads on other sites or paid search.

#3 Tie your retargeting program to the sales funnel

Retargeting is focused on the behavior of your prospects. The banner ads where you lead your visitors to different pages in your conversion funnel should have relevant message that your prospects want based on where they are right now in their buying cycle.

Related: Understanding the B2B Buyer: 4 Rationales of a Purchase Decision Part 1 | Part 2

#4 Tie retargeting ads and email to specific actions

This tactic is focused on retargeting website visitors based on the actions they take on your retargeting message that has links to a video or the service page of your website.

Related: 10 Stats That Prove Marketing Automation can Generate Leads [VIDEO]

#5 Organize your ad retargeting campaigns with a spreadsheet

The only issue with retargeting ad campaigns is that your prospects can see your ads on multiple sites they are and will visit. Having a spreadsheet to keep track of your ad retargeting campaign will help you make sure your prospects won’t feel they are being stalked by your ads.

If you are getting high traffic to your site but not converting much, then you should consider having a retargeting campaign. With these 5 tactics, you’ll start running a campaign with results that are looking good.

 

 

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