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Social Media Metrics to Track in 2018

Social Media Metrics to Track in 2018

Social Media Metrics to Track in 2018

Cakes look palatably delicious but do the chiffon and the filling inside taste heavenly as the almost perfect, flawless garnish on the outside? Sorry but, there’s no guarantee to that.

Like some prettyish cakes, the Facebook Like  reaction button on Facebook is probably the most monitored by users, whether managing a personal account or running a business page. While other reaction buttons such as sad, haha, wow, love and angry get second attention along with the trailing comments. Twitter users, on the other hand, watch the number of retweets and followers they get. But do the number on social media platforms justify the success of your business? Let’s take some insights from experts.

Socialmediaexaminer lists some Social Media metrics to track for 2018:

 


Track your FOLLOWER growth


Here’s how to track a detailed analysis of your number of page likes:

Facebook

  1. Go to your page
  2. Click the Insights tab
  3. Click Like in the left navigation

Twitter

  1. Visit Twitter Analytics
  2. Click on your profile picture
  3. Choose Analytics from the drop-down menu

These will show total likes, gains, and losses in a certain period; also enable you to monitor audience reactions or determine which time periods best draw new followers.

Related: The Secret Ingredient in Turning Your Social Followers Into Qualified Leads


Identify Optimal Time Of Engagement


Here’s how to track the time when your audience is most likely to engage with your content.

Facebook

  1. Insights page, click Posts in the left navigation
  2. Select When Your Fans Are Online
  3. Hover on the different days of the week

Twitter

  1. Click Tweets tab at the top of the page

These will help you customize your strategy that will help you post content at the right time.

Related: Re-engage with Warm Prospects Who Have Gone Cold


Track Likes and Reactions to your Posts


Here’s how to track how your audience reacts to your posts and shares

Facebook

  1. Go to the Insights page
  2. Click posts option in the left navigation
  3. Scroll down to All Posts Published
  4. Click on the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Scroll down to view your tweets
  3. Or Click Top Tweets to view most popular ones

These will determine whether your audience is interested in your published contents and what type of content should you share in the future

Related: Twitter Marketing Lessons for IT and Software Marketers


Delve Into Audience Demographics


Facebook

  1. Access audience information in your Insights under People
  2. Click the You Fans section to see demographic data of your fan base

Twitter

  1. Click Audiences to see a broad overview and specific demographic factors

Related: Eliminate Unwanted Business Data with Data Profiling Tools


Determine Reach


Facebook

  1. Go to Insights tab
  2. Click the Reach option
  3. If you Scroll to the bottom of the page to find your total reach
  4. In the Top Post Reach graphic, click on any given day to view posts that contributed to that day’s post reach count.

Twitter

  1. Click the Tweets tab to display Impressions column

Related: 6 Basic Tricks to Boost Organic Reach on Twitter


Review Replies and Comments


Here’s how to gauge how interesting or engaging your topics/ contents are

Facebook

  1. Go to Insights tab
  2. Click the Posts option
  3. Scroll down to All Posts Published
  4. Click the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Choose either Tweets or Top Tweets
  3. Click on individual tweets to view engagement levels

These will also give you the data on which content is being shared


Track Referral Traffic


  1. Find referral traffic data in Google Analytics
  2. Click on the social top-level menu
  3. Click Overview or Network Referrals

Examine click rates


Facebook & Twitter

  1. Go to Posts in the Insights tab to find number of post clicks for each individual posts
  2. Go to Actions on Page
  3. See click counts for various elements

Likes, tweets and shares and all the other reactions are just like icing on a cake but what’s crucial is the demographic data of who are interested in your posts, how often your audience engage with your contents and the substantial feedback and information they share about your content. Despite its aesthetic look, the flavor, the filling, the texture and the taste of the whole cake itself is what matters.

 

 

Follow up your social media leads with effective outbound marketing strategies!

Fill in this short form or dial +61 2 9037 2248

Add us on WhatsApp: +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Social Media Metrics to Track in 2018
Organic Reach in Twitter
The Secret Ingredients in Turning Your Social Followers Into Qualified Leads
Social Media Metrics to Track in 2018

Social Media Metrics to Track in 2018

Social Media Metrics to Track in 2018

Cakes look palatably delicious but do the chiffon and the filling inside taste heavenly as the almost perfect, flawless garnish on the outside? Sorry but, there’s no guarantee to that.

Like some prettyish cakes, the Facebook Like  reaction button on Facebook is probably the most monitored by users, whether managing a personal account or running a business page. While other reaction buttons such as sad, haha, wow, love and angry get second attention along with the trailing comments. Twitter users, on the other hand, watch the number of retweets and followers they get. But do the number on social media platforms justify the success of your business? Let’s take some insights from experts.

Socialmediaexaminer lists some Social Media metrics to track for 2018:

 


Track your FOLLOWER growth


Here’s how to track a detailed analysis of your number of page likes:

Facebook

  1. Go to your page
  2. Click the Insights tab
  3. Click Like in the left navigation

Twitter

  1. Visit Twitter Analytics
  2. Click on your profile picture
  3. Choose Analytics from the drop-down menu

These will show total likes, gains, and losses in a certain period; also enable you to monitor audience reactions or determine which time periods best draw new followers.

Related: The Secret Ingredient in Turning Your Social Followers Into Qualified Leads


Identify Optimal Time Of Engagement


Here’s how to track the time when your audience is most likely to engage with your content.

Facebook

  1. Insights page, click Posts in the left navigation
  2. Select When Your Fans Are Online
  3. Hover on the different days of the week

Twitter

  1. Click Tweets tab at the top of the page

These will help you customize your strategy that will help you post content at the right time.

Related: Re-engage with Warm Prospects Who Have Gone Cold


Track Likes and Reactions to your Posts


Here’s how to track how your audience reacts to your posts and shares

Facebook

  1. Go to the Insights page
  2. Click posts option in the left navigation
  3. Scroll down to All Posts Published
  4. Click on the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Scroll down to view your tweets
  3. Or Click Top Tweets to view most popular ones

These will determine whether your audience is interested in your published contents and what type of content should you share in the future

Related: Twitter Marketing Lessons for IT and Software Marketers


Delve Into Audience Demographics


Facebook

  1. Access audience information in your Insights under People
  2. Click the You Fans section to see demographic data of your fan base

Twitter

  1. Click Audiences to see a broad overview and specific demographic factors

Related: Eliminate Unwanted Business Data with Data Profiling Tools


Determine Reach


Facebook

  1. Go to Insights tab
  2. Click the Reach option
  3. If you Scroll to the bottom of the page to find your total reach
  4. In the Top Post Reach graphic, click on any given day to view posts that contributed to that day’s post reach count.

Twitter

  1. Click the Tweets tab to display Impressions column

Related: 6 Basic Tricks to Boost Organic Reach on Twitter


Review Replies and Comments


Here’s how to gauge how interesting or engaging your topics/ contents are

Facebook

  1. Go to Insights tab
  2. Click the Posts option
  3. Scroll down to All Posts Published
  4. Click the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Choose either Tweets or Top Tweets
  3. Click on individual tweets to view engagement levels

These will also give you the data on which content is being shared


Track Referral Traffic


  1. Find referral traffic data in Google Analytics
  2. Click on the social top-level menu
  3. Click Overview or Network Referrals

Examine click rates


Facebook & Twitter

  1. Go to Posts in the Insights tab to find number of post clicks for each individual posts
  2. Go to Actions on Page
  3. See click counts for various elements

Likes, tweets and shares and all the other reactions are just like icing on a cake but what’s crucial is the demographic data of who are interested in your posts, how often your audience engage with your contents and the substantial feedback and information they share about your content. Despite its aesthetic look, the flavor, the filling, the texture and the taste of the whole cake itself is what matters.

 

 

Follow up your social media leads with effective outbound marketing strategies!

Fill in this short form or dial +61 2 9037 2248

Add us on WhatsApp: +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Social Media Metrics to Track in 2018
Organic Reach in Twitter
The Secret Ingredients in Turning Your Social Followers Into Qualified Leads

Best Days For Lead Generation Posts On Facebook

For a lot of marketers out there, success in social media marketing depends a lot on scheduling. You see, no matter how much you post, announce, or display your latest products or services in the market, if there are no people viewing them, then all your marketing efforts will go to waste. That is the undeniable truth in marketing, and this is something that you really have to deal with correctly if you want to generate good sales leads. And the most basic factor that you have to resolve deals with the right schedule in posting content on social media, like in Facebook. So, where do you start with this?

When it comes to scheduling, social media posts seem to get good traction during the weekends, where most of the conversation by people takes place. Monday and Tuesday are all right, but definitely avoid Wednesday, where conversation is at its lowest. As marketers, you will understand the importance of getting your message across the most number of audiences. This is why you need to know when to post your message ideally. Without that working knowledge, then you are pretty much shooting in the dark on this. Make it a point to study where conversation about your business or industry is highest, and then use that time for your promotions. That will work.

Now, if you think that posting on Facebook often will get you the B2B leads that you are looking for, then think again. Too often, we fall into this frequency trap. A lot of social media marketing campaigns fail because they do not put into consideration the receptiveness of your market regarding your business message. The key here is not to pepper your audience with your content. One or two posts per day are actually very effective in getting you the desired results. Three or more posts in a day are routinely ignored by your prospects already. Besides, any more than that and Facebook’s optimization team will be penalizing you very soon.

Another that you have to remember when posting on Facebook:
your content must be short, packed with details, as well as compelling to your readers. It does not have to be that big or elaborate, but you should at least know just how important it is to get the details right in the most effective manner. Take note that the average Facebook reader will often ignore long article or posts. Rather, concentrate your efforts on snackable content. Most of these readers often check their Facebook accounts during their break, so you have to make sure that your content can be read effectively in as shortest a time as possible.

The power of effective social media lead generation and appointment setting will rest on your ability to create content that will compel your readers to do what you desire. Your company will benefit much from it. Sure, that may be a lot of hard work, but at least you have a good place to start for your marketing campaigns.