The Age of Social Media Marketing

Age of Social Media Marketing

The Age of Social Media Marketing

Today is the dawn of social media marketing, where people no longer debate on the importance of social media in creating an effective marketing strategy. Businesses around the world have already realized and maximized the power of social media not only in lead generation but in the conversion of leads into revenue.

Marketers have a growing confidence on the efficiency of this type of marketing technique. In Social Media Examiner’s 2013 Annual Year Report, 86% of surveyed marketers regard the importance of social media in their businesses; moreover, 89% believes that social media improved the exposure of their products and created relevant shifts in their revenues. The following are the noted factors that highlighted the good effects of social media marketing:
  • Lead generation
  • High customer traffic in social media
  • Improved product presence
  • Growing customer loyalty and trust
  • Improved search system – thru Search Engine Optimization
  • Provides marketplace insights
  • Cost effectiveness
  • Improved lead conversion to revenue

In the age of social media marketing, E-marketers have now the ability to reach and connect with their target market easier and in a more personal level.

Content marketing

Quality content is the core of E- marketing. Consumers are already sick of traditional marketing words that they have been hearing for the past decades.  You should know your market, make the content compelling, and offer what they need not what you have.

Social media has been the biggest content marketing tool that makes content marketing easy to access for the target market. The hard part, thought, is making it not only with quality but enticing to the reader. In addition, the stiff competition against other brands, that are capable of creating quality content, is also a challenge.

Images are a thousand words

On Facebook, images receive 50% more interactions than text posts. Informative images are way more effective than articles; it can be visually stimulating and easier to apprehend. Infographics, a visual representation of helpful information that is intended to educate the reader with complex information quickly and clearly, improves cognition by using colorful graphic designs which enhances human understanding on the topic.

 Business in LinkedIn

LinkedIn is still the biggest social media for professionals with more than 230 million users and constantly growing. It is the top source of business related contents and is the premier social destination for business.  Fueled d by corporate influencers comprised of high profile CEO, entrepreneurs, and business leader. Marketers should take advantage of LinkedIn’s branding, advertising, and product featuring opportunities.

Google+ and Google search

Social and Search: the killer duo. Google+ has a relatively greater intervention in Google search compared to other social networking sites; trends within it will continue to influence the search results listings. Apparently, Google’s search algorithms are greatly moved by quality content, keywords, and emphasized posts from its own social platform. Complemented with other Google services; built-in authorship verification, Google Analytics, and more, it will offer a sheer competitive advantage in social media marketing.

Social statistics

Statistics are the most reliable basis of decision making, and social media developers understand this; that’s why they have been adding statistical feature, such as likes, shares, and +1’s, that will allow users to track social activities. Moreover, marketers will be able to understand customers’ online behavior using business software that can generate relevant statistics that are very helpful in decision making. After they understand certain customer pattern, marketers can immediately address existing issues by adjusting certain marketing parameters to neutralize these issues.

Social media marketing is a relatively new trend but it immediately became a vital component of the modern marketing mix.  Through leveraging and understanding the impacts of social media, companies will have a more dangerous edge against its competitors. Although we have utilized it as a form of marketing tool, we have not yet unleashed its full potential. It will take more knowledge, innovation, commitment, and competition to make social media marketing evolving.

Source:   14 Social Media Marketing Trends for 2014


How To Make Social Media In Australia Generate Better B2B Leads

How To Make Social Media In Australia Generate Better B2B Leads

The thing about social media, despite all the flak it gets from older companies, is that it actually works. It can an effective tool for B2B lead generation, helping you get in touch with the right prospects, interact with them, as well as get important business information about potential sales leads.

Yes, it may be new, it may not be that reliable, but you can be sure that this is here to stay in the B2B leads game. What matters is that you make it work. You need to invest in new marketing means to get prospects and do business with them. But how will you make that happen? There are several pointers that you should be keeping a close eye on:

  1. Know your goals – before you start your B2B lead generation campaign, you need to carefully plan what you want to achieve at the end of the year. By setting good business goals, you will be able to set up the right parameters and the tools that you will need in the campaign. Think of this as a necessary, if not time-consuming, business investment.
  2. Know your metrics – yes, now you know what you want to achieve. But in order for you to actually find out whether you are reaching your goals or not, you have to put the right metrics in place. For example, you need to decide whether average handling time, number of calls made, or even the number of B2B leads you are able to convert into a sale. This will serve as a key to crucial office decisions that you need to make.
  3. Know how to measure right – once you have the right metrics to take note of, next would be the measurement tools that you have to employ. It has to be done real-time, so you can better decide on what you should be doing next. It must be a system that fits your business well and that can be used by your employees properly.
  4. Know how to monitor – observing and recording the results of your appointment setting activities can be said to be as important as the tools that you use to generate the data. After all, how will you be able to figure out what you have to do if you fail to properly record what happened during a business call. That would be trouble for you.
  5. Know how to evaluate – the evaluation process, as well as the steps you need to take in order to improve your telemarketing campaign, is very important. You know that there is nothing perfect in this business, and if there is any way for you to be better, then you should take it. This might be the key to keeping your business running better now and in the future.

Yes, social media can help in generate good B2B leads. What is important here is that you know where to start and that you have other marketing tools to use in your lead generation campaign.