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Surprising Places To Get The Best Lead Generation Ideas

 

Surprising Places To Get The Best Lead Generation Ideas_DONESometimes, even the weirdest of places can be a source of inspiration for your B2B lead generation campaign. This is especially true for the many of us tasked in generating more qualified sales leads. While some of you may scoff at it, personal experience will tell you that this is very real. Who knows, maybe the next B2B leads strategy will be thought up during these times. Now, the following are just examples of where you can go. You can discover your own place of inspiration.

  1.  The ride home – how many times have our minds wandered during that long trip to and from work? Try using that time to plan and strategize your next appointment setting campaign. Considering the time taken, this is actually a good opportunity for you to come up with great business plans. A productive use of time, right?
  2. The shower – ever thought of those moments when the spray of cool water gave you some hit marketing ideas? You should try that all the time. You might be surprised at what you might come up with.
  3. The department store – if you feel stuck on how to make your telemarketing team more effective, you might just have to observe the clerks at the department stores. Seeing them in action might serve as an inspiration for your work.

 Of course, there are other places that you can say to be your source of B2B lead generation ideas. In that case, you can share these here, as well.

What To Write In Your Company Blog To Help Your Leads Find You

what to write

Content marketing is the vehicle upon which online companies rely to generate quality sales leads, attract business opportunities and ultimately make a profit. But content marketing is not simply about writing on a topic you are passionate about. If you want your online business to be truly profitable, you have to tailor your posts for search engines and most especially your readers. Here are the important things to consider when deciding what to write on your company blog.

Keywords

Content marketing is all about keywords. Before you write something, you have to check how much competition you have for those keywords. The more competition you have, the less likely your target sales leads will be able to find your blog. You can use Google’s Adwords Keyword Tool to help you choose relatively easy keywords related to your niche that you can use on your posts.

Content

What you write about in your blog basically represents your website, so if you want people coming to your website and purchasing your products, you have to make convincing and interesting content to make this happen. Your blog posts should contain your chosen keywords (but not too much or you could end up penalized by the largest search engine right now: Google) and these should be seamlessly integrated into the topic of your post. To better get the attention of your target sales leads, write about something that they can identify with, or write about a problem that their demographic is constantly experiencing. If you provide solutions on your blog before they even happen with your sales leads, then they will see your blog and your website as a very valuable resource. Write about things that are not only “good to know” but also things that they “have to know”. This will help establish you as a thought leader within your niche and help make your products become more reliable.

Schedule

A schedule is imperative if you want to keep readers coming back to your blog, aside from great content. A posting schedule will help you regularly update your blog, and sticking to it religiously is the only way to make a lead generation tool out of a series of blog posts. In the words of blogger Chris Guillebeau: “I know if I missed a day and nothing happened, then it would be much easier to miss another day. Pretty soon I wouldn’t have much of a sched­ule, and then I’d have less motivation. It’s a downward spiral that I want to avoid, so I keep the schedule sacred. ” To help you keep up with your posts even if life becomes too busy, a great idea from Chris is to write 10 posts in advance. This way, if you become pressed for time, you can still post according to your schedule and keep your readers happy.

If you don’t have time to write for your blog, then consider hiring a lead generation company who is experienced with online marketing. A good company will help you create great content for your blog while you concentrate on your business website.