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A List of the Top IT Trends in the Outback [INFOGRAPHIC]

A List of the Top IT Trends in the Outback [INFOGRAPHIC]

People tend to think about the Land Down Under as the most dangerous place on earth. Basically, any animal you come in contact with has a potential to kill you. This has produced memes calling Australia the Land of Nopes.

But in recent years, the country has enjoyed relative growth in crucial sectors, particularly the IT industry. Much of this optimism has been spurned by the fact that Australian companies are beginning to uncover more opportunities in growing revenues and competing with international brands.

As things go at the moment, there is a lot of things to be positive about. Here are some of the trends you will expect that will have you saying “Yes!” instead of “Nope!”

A List of the Top IT Trends in the Outback [INFOGRAPHIC]

Transcript:

Augmented and virtual reality gets increasingly popular

There is a growing market for virtual reality software caused mainly by curiosity and interest towards the concept. IT companies, in this way, will have to exploit this trend and add their own brand of innovation to the fold. After all, VR is still a work in progress, but developing fresh ideas about it will eventually give the IT industry a good boost.

Related: 4 ways for your IT Business to Access to New Markets

Analytics-driven marketing

The IT market will become even more complex as new players are bringing in powerful guns. The competition will get even tighter as companies continue to invest heavily in developing better technologies. Along the lines of marketing their products, Australian tech companies need to focus a great deal on the most important metrics from which they can create better audience engagement strategies.

Related: 13 Reasons Why You Should use Data Profiling and Get Accurate IT Contacts

Everything-as-a-service becomes important

A Deloitte report sees that IT enterprises will skew inevitably to adopting bulked software services that benefit core business operations. This will, in fact, lead to making important operational as well as organizational changes, and for IT companies to upgrading to ERP platforms.

Related: IT and Software: Mastering Product Knowledge Before your First Sales Pitch

Higher business penetration rates

Deloitte also points out that IT companies will continue to secure better opportunities for their brands. This is due to the fact that more and more businesses see the significance of setting up efficient software and IT infrastructure to streamlining their day-to-day operations. We should expect higher demands for automated marketing services and emerging technologies benefitting core business processes.

Related: Is Technical Jargon Necessary in Communicating with IT Leads?

Data intelligence is the intelligent way to go

Lastly, the IT industry will see more prominence in data acquisition and analytics. In fact, applied data intelligence has been listed as a top priority in “Gartner’s list of Top 10 strategic predictions for 2017.” Even more so, businesses will invest heavily in adopting smart technologies and training their teams on how to handle these tools and make the most out of them.

Related: Jaw-Dropping Growth of Fintech Industry After 18 months

 

 

Drive more Australian Fintech leads into your sales funnel!

Go explore The Savvy Marketer’s Blog 

or Talk with our Marketing Consultant or Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)

A List of the Top IT Trends in the Outback [INFOGRAPHIC]

A List of the Top IT Trends in the Outback [INFOGRAPHIC]

People tend to think about the Land Down Under as the most dangerous place on earth. Basically, any animal you come in contact with has a potential to kill you. This has produced memes calling Australia the Land of Nopes.

But in recent years, the country has enjoyed relative growth in crucial sectors, particularly the IT industry. Much of this optimism has been spurned by the fact that Australian companies are beginning to uncover more opportunities in growing revenues and competing with international brands.

As things go at the moment, there is a lot of things to be positive about. Here are some of the trends you will expect that will have you saying “Yes!” instead of “Nope!”

A List of the Top IT Trends in the Outback [INFOGRAPHIC]

Transcript:

Augmented and virtual reality gets increasingly popular

There is a growing market for virtual reality software caused mainly by curiosity and interest towards the concept. IT companies, in this way, will have to exploit this trend and add their own brand of innovation to the fold. After all, VR is still a work in progress, but developing fresh ideas about it will eventually give the IT industry a good boost.

Related: 4 ways for your IT Business to Access to New Markets

Analytics-driven marketing

The IT market will become even more complex as new players are bringing in powerful guns. The competition will get even tighter as companies continue to invest heavily in developing better technologies. Along the lines of marketing their products, Australian tech companies need to focus a great deal on the most important metrics from which they can create better audience engagement strategies.

Related: 13 Reasons Why You Should use Data Profiling and Get Accurate IT Contacts

Everything-as-a-service becomes important

A Deloitte report sees that IT enterprises will skew inevitably to adopting bulked software services that benefit core business operations. This will, in fact, lead to making important operational as well as organizational changes, and for IT companies to upgrading to ERP platforms.

Related: IT and Software: Mastering Product Knowledge Before your First Sales Pitch

Higher business penetration rates

Deloitte also points out that IT companies will continue to secure better opportunities for their brands. This is due to the fact that more and more businesses see the significance of setting up efficient software and IT infrastructure to streamlining their day-to-day operations. We should expect higher demands for automated marketing services and emerging technologies benefitting core business processes.

Related: Is Technical Jargon Necessary in Communicating with IT Leads?

Data intelligence is the intelligent way to go

Lastly, the IT industry will see more prominence in data acquisition and analytics. In fact, applied data intelligence has been listed as a top priority in “Gartner’s list of Top 10 strategic predictions for 2017.” Even more so, businesses will invest heavily in adopting smart technologies and training their teams on how to handle these tools and make the most out of them.

Related: Jaw-Dropping Growth of Fintech Industry After 18 months

 

 

Drive more Australian Fintech leads into your sales funnel!

Go explore The Savvy Marketer’s Blog 

or Talk with our Marketing Consultant or Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)

The Australian Preferred Mode of Business Communication

Australian Prospects Preferred mode of Communicating By Statistics [INFOGRAPHIC]

More than 50% of Australian are shopping online. Items such as clothes, shoes, accessories and even travel related purchases are done online. Most of the time, they search for information about the product and services before they buy them.

According to The 18th Edition of Nielsen’s Annual Australian Connected Consumers Report, almost all of Australians use the internet to purchase items every week. If you are a marketer, you know that in order to reach a wider audience you need to be where your prospects are. So how would you know what channel to use to communicate and engage with your prospects?

Here are some of the preferred modes of communication of Australian prospects according to statistics.

The Australian Preferred Mode of Business Communication - infographic

Transcript:

Social Media

Social media is a way for businesses to communicate, engage and interact with potential and existing customers. Based on Sensis Social Media Report for 2016, Australians are now spending more than half a day per week (12.5 hours) on Facebook alone, up four hours from last year.

It is best to know and understand who your target prospects are and their preferred channel to use when searching for a product or service. For example, if you are targeting younger people between 18-29 years old, you must know that their preferred mediums to use are Facebook and Instagram. On the other hand, people between 40 to 49 years old use LinkedIn and Google+.

Here are the statistics for each medium

  • Facebook – 95% of Facebook users spend more than 12 and half hours every week on Facebook.
  • Twitter – At 19%. 2 points higher than last year.
  • Instagram – Almost doubled its reach at 31% since 2013. This is used by 58% of the younger audience between 18-29 years old.
  • LinkedIn – 24% lower because of its many restrictions. Commonly used by medium and large businesses.
  • Google+ – 10% lower than last year

Source: Sensis Social Media Report 2016

Here’s the secret ingredient in turning your social followers into qualified leads.

 

Smartphone or Mobile Device

They can’t live and won’t leave home without a mobile phone. More and more people globally use mobile phones to communicate and talk to a family member, friends, discuss work, check and respond to their emails, and learn about what’s new in technology, etc.

According to the mobile statistics in Australia from IAB Australia (Mobile Ratings September 2015), smartphones and tablet owners, internet surfing trends and the total time spent on mobile devices continues to increase.

  • Smartphone owners – 15.3M
  • Tablet owners – 11.2M

The result of the Google Consumer Barometer Survey says that 40% of millennials (ages 35 and up) do their research and purchases on smartphones and other mobile devices.


The time spent of Australians on mobile devices has increased by 63% 


 Email

According to a blog post from campaignbrief.com, 97% of Australians use emails and sending or receiving email was the most popular activity on the web.

Others are doing online banking or paying bills and reading news and about sports.

The time spent of many Australians on their mobile devices has increased. Emails allow business owners to accomplish tasks more quickly. They use emails as a form of business communication to;

  • Coordinate with their business partners and suppliers
  • Update and provide information to their customers

 While 84% are looking for information on products and services.  


Whether a formal or informal way of communication, prospects have a preference as to which channel to use to communicate and search for products and services. Use these stats as your guide in choosing which channel to include in your marketing campaign. Whatever you decide, bottom line is, you have to be where your prospects are at all times.

 

 

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Learn more about our Effective Multi-Channel Marketing Strategy

 Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.Why You Should Bet Your Money on Digital Marketing (And Win)