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Bold Predictions for the Tech Industry in Australia 2018

Bold Predictions for the Tech Industry in Australia 2018

Bold Predictions for the Tech Industry in Australia 2018

Grab and go, that’s the latest technology in retail shopping inside Amazon Go. It’s a cashier-free convenience store that lets shoppers pick the items they need without the hassle of waiting on checkout lines and just leave without paying any cash. However, no one leaves without getting charged: customers need to download the app which would serve as their payment and receipt passport for the groceries, while cameras and sensors are spread all over the place to track shoppers’ activities and the items they pick up or put down. Amazon calls it “Just Walk Out” technology.

Amazon Go is just one of the many realized innovations in technology that was previously predicted along with driverless cars. But that’s not all that technology can offer and the path of innovative and creative minds and hands does not stop here. Below are 2018 tech predictions from industry leaders as released by Huffpost.

Related: Taking Trends into Account: A Guide for Generating Quality IT Leads in Australia

 

Mona De Frawi, CEO and Founder of Radvision predicts that:

There will be a surprising growth from more venture-backed companies.


Michelle Ufford, Manager, Data Engineering of Netflix declared that:

Big data will continue to mature at a blazing pace, and reliability will become an area of focus.


While Lily Chang, Vice President, Strategic Transformation of JV, VMware shared that:

2018 will drive the era of “clouds everywhere”, which will impact every generation, every walk of life, across all society.


Sudha Mahajan, eBay’s Director of Product Management told:

In 2018, the connected internet will see explosive growth (from pure mobile internet) with more devices entering your home. This includes industries like Fintech, Entertainment, Communication, and Gaming.

 

Related: Fintech Growth Report: Why You Should Invest in Australia in 2018

The predictions are stirring much excitement among tech savvies but are these coherent to the current state of IT? Let’s do a reality check.

 

Spiceworks reported that:

  • Most companies will be boosting IT budgets in the next 12 months. 44% expect an increase in their budget while 43% sees no change and only 11% anticipate a decrease. As 60% of the respondents in the survey expect their corporate earnings to increase. Also, more than 60% of companies with more than 500 employees anticipate an increase in IT staff while large businesses with 5000+ employees will hire more IT pros.

IT Budget Prediction

Related: Cutting Marketing Spend: When It Works (and When it Doesn’t) [INFOGRAPHIC]

  • Companies’ budget will be distributed as follows: 31% on hardware, 26% on software, 21% on hosted and cloud services while 15% on managed services.

IT Budget Distribution

  • End-of-life growth/additional needs (followed by upgrade/refresh cycles) are the strongest forces that drive IT buyers to spend on new technologies.
  • GDPR (General Data Regulation Protection) is a program that will protect the privacy and personal data of the EU residents, affecting on May 2018. Most companies allocate GDPR budget on workloads supported by cloud infrastructure: collaborations/communications (42%), backup/disaster recovery (41%) and productivity apps (29%)

GPDR Budget

 

The Amazon Go cashierless store may be a milestone in the IT industry but still faces many challenges pertaining to operational glitches. And as to whether they would go full blast this year or not is still to be predicted.

Related: 150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

 

 

Read more Sales and Marketing, sign up for The Savvy Marketer

Learn more about how we generate leads for Businesses in Australia!

Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The Ultimate Lead Generation Kit to Jumpstart Your Business 2018 Edition

Winning High-Value Accounts with Multi-Channel ABM
Gamification in B2B Marketing How to Generate Sales Leads with Fun
Bold Predictions for the Tech Industry in Australia 2018

Bold Predictions for the Tech Industry in Australia 2018

Bold Predictions for the Tech Industry in Australia 2018

Grab and go, that’s the latest technology in retail shopping inside Amazon Go. It’s a cashier-free convenience store that lets shoppers pick the items they need without the hassle of waiting on checkout lines and just leave without paying any cash. However, no one leaves without getting charged: customers need to download the app which would serve as their payment and receipt passport for the groceries, while cameras and sensors are spread all over the place to track shoppers’ activities and the items they pick up or put down. Amazon calls it “Just Walk Out” technology.

Amazon Go is just one of the many realized innovations in technology that was previously predicted along with driverless cars. But that’s not all that technology can offer and the path of innovative and creative minds and hands does not stop here. Below are 2018 tech predictions from industry leaders as released by Huffpost.

Related: Taking Trends into Account: A Guide for Generating Quality IT Leads in Australia

 

Mona De Frawi, CEO and Founder of Radvision predicts that:

There will be a surprising growth from more venture-backed companies.


Michelle Ufford, Manager, Data Engineering of Netflix declared that:

Big data will continue to mature at a blazing pace, and reliability will become an area of focus.


While Lily Chang, Vice President, Strategic Transformation of JV, VMware shared that:

2018 will drive the era of “clouds everywhere”, which will impact every generation, every walk of life, across all society.


Sudha Mahajan, eBay’s Director of Product Management told:

In 2018, the connected internet will see explosive growth (from pure mobile internet) with more devices entering your home. This includes industries like Fintech, Entertainment, Communication, and Gaming.

 

Related: Fintech Growth Report: Why You Should Invest in Australia in 2018

The predictions are stirring much excitement among tech savvies but are these coherent to the current state of IT? Let’s do a reality check.

 

Spiceworks reported that:

  • Most companies will be boosting IT budgets in the next 12 months. 44% expect an increase in their budget while 43% sees no change and only 11% anticipate a decrease. As 60% of the respondents in the survey expect their corporate earnings to increase. Also, more than 60% of companies with more than 500 employees anticipate an increase in IT staff while large businesses with 5000+ employees will hire more IT pros.

IT Budget Prediction

Related: Cutting Marketing Spend: When It Works (and When it Doesn’t) [INFOGRAPHIC]

  • Companies’ budget will be distributed as follows: 31% on hardware, 26% on software, 21% on hosted and cloud services while 15% on managed services.

IT Budget Distribution

  • End-of-life growth/additional needs (followed by upgrade/refresh cycles) are the strongest forces that drive IT buyers to spend on new technologies.
  • GDPR (General Data Regulation Protection) is a program that will protect the privacy and personal data of the EU residents, affecting on May 2018. Most companies allocate GDPR budget on workloads supported by cloud infrastructure: collaborations/communications (42%), backup/disaster recovery (41%) and productivity apps (29%)

GPDR Budget

 

The Amazon Go cashierless store may be a milestone in the IT industry but still faces many challenges pertaining to operational glitches. And as to whether they would go full blast this year or not is still to be predicted.

Related: 150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

 

 

Read more Sales and Marketing, sign up for The Savvy Marketer

Learn more about how we generate leads for Businesses in Australia!

Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The Ultimate Lead Generation Kit to Jumpstart Your Business 2018 Edition

Winning High-Value Accounts with Multi-Channel ABM
Gamification in B2B Marketing How to Generate Sales Leads with Fun
Taking Trends into Account: A Guide for Generating Quality IT Leads in Australia

Taking Trends into Account: A Guide for Generating Quality IT Leads in Australia

Taking Trends into Account: A Guide for Generating Quality IT Leads in Australia

The IT industry in Australia is enjoying an upbeat year so far and this is due to positive global outlooks from industry experts. With the continuing rise VR and big data as well as the popularity of cryptocurrencies such as Bitcoin, IT companies will certainly have a lot of opportunities to tap into.

However, much of the effort towards improving the bottom line actually goes into understanding crucial market trends. Knowing about these trends does not form the appropriate basis for effective lead generation campaigns. If anything, it remains important for IT marketers to focus mostly on researching about these trends and building their campaigns around them.

Related: A List of the Top IT Trends in the Outback [INFOGRAPHIC]

As always, strategy is an essential element to surviving within such a highly competitive arena as IT. It is hard to ignore the fact that lead generation remains to be a challenge for marketers across the B2B spectrum, more so for companies in the information software and hardware business. This is essentially the reason why IT marketers are concentrating much of their marketing budgets on high-value activities such as SEO and social media marketing. The success rates vary, however, since not all strategies work out for the best. It is against this background of uncertainty that IT companies should think beyond common tropes and be doing what the majority does. Instead of simply adapting to trends, they should begin by analyzing these trends and identify areas to exploit.

For this reason, it is essential for IT marketers in Australia to learn more about the trends for 2018 and better come up with unique ideas for generating high-quality leads and, more importantly, securing more sales conversions.

 

The Trends to Watch Out For

As the IT industry continues to enjoy an uptrend, it is crucial for market players big and small to make informed decisions. And this involves listening to what the market wants at the present and appropriately acting upon these demands.

Here are some of the trends to watch out for.

From cost to value

This Salesforce article sums up the trends that will define the IT market in 2018 and beyond. For sure, IT buyers from the financial services and the medical sectors have their eyes set on IT products that will prove to help them with their verticals. In response to this, 71 percent of IT companies will essentially underscore the value of their products over how much companies are willing to spend for such products.

Social media continues to be king

It’s already a fixed notion that content in the world of IT is a primary driver of leads and conversions. With this in mind, content becomes the main focus for many IT companies to bring in visitors. Still, it’s not so much about creating content that marketers should worry about. In Australia, being one of many countries with a high social media penetration rates, companies should be able to concentrate more on using platforms such as Facebook and Twitter for building their brands and, more importantly, seek out opportunities. For marketing guru Louise Meyers, online social networking services will take precedence over everything else in IT marketing. In fact, at least 84 percent of business organizations (notwithstanding those in the IT sector) are making use of social media for promoting their products and services. This alone should convince companies to up the ante by producing more effective and shareable content catering towards their target audiences.

Related: Twitter Marketing Lessons for IT and Software Marketers

AI is in

While AI technology will still need to go a long way before we can experience a fully automated society, there is no doubt that it already has a market of its own. Salesforce does not ignore the potential that AI has in the IT industry, citing the benefits it entails along the lines of business efficiency and CRM. It is also essential to note that this will impact businesses in Australia, especially those based in the tech center that is Melbourne. Businesses need to better manage complex analytics, and this has convinced IT players in the country to offer up automated services and products.

Related: 10 Stats That Prove Marketing Automation can Generate Leads [VIDEO]

New Kids on the Blockchain

Bitcoin has taken the world by storm, but it seems to have created a divide among tech experts over the cryptocurrency’s supposed sustainability. Whatever your position is on the Bitcoin debate, it does not change the fact that blockchain technology will continue to impact the IT industry in ways that are too disruptive to ignore. An article from Inc.com shows just how the technology can help streamline and secure big data. It cites the affiliate marketing, healthcare, and real estate sectors as the most vulnerable in terms of using blockchain technology for reinforcing their operations.

 

Trends into Practice: A Brief Guide

These trends will point the way IT companies in Australia should go in 2018 and well into the future. But, again, it’s how one uses these trends and apply them tangibly that matters the most. With that said, IT companies should be able to brush up on defining their lead generation process and identify the core activities they should be handling.

Here’s a brief summary of what IT marketers should be doing on account of the trends above.

Focus on SEO

That social media marketing trumps everything else in generating high quality leads is not enough to diminish the importance of SEO. IT companies will still need to drive traffic to their sites, and it remains crucial to produce keyword-rich content and links as a means to drive engagements.

Related: Search Engine Optimization is a Continuous Process

Nurturing leads

IT products and services are a hard sell, mostly because IT buyers nowadays have well-defined notions of what they wanted for their organizations. For this, companies in Australia should have a robust lead nurturing process. This would involve coming up with effective follow-up on high-potential IT sales leads.

Related: AskCallbox: What makes an effective lead nurturing program?

Using the proper platforms

The choice of platform is critical to a lead generation campaign’s success. From this, it is safe to assume that the more platforms you use, the better are your chances of generating high-quality leads. Multi-channel marketing has, in fact, become the prime ingredient to a faster lead generation process, which is something that Australian IT suppliers always underscore.

Related: Multi-Channel Marketing Stats Is Bound To Make An Impact [VIDEO]

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

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Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

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Winning High-Value Accounts with Multi-Channel ABM
Gamification in B2B Marketing How to Generate Sales Leads with Fun
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