Want to Make your Lead Generation Strategies Live Forever? Ask Oasis


Want to Make your Lead Generation Strategies Live Forever- Ask OasisIn 1994, five young Manchester lads with an undying affection for the Beatles released an album that achieved for them a solid footing within the country’s eclectic musical panorama.

Twenty years after the release of Definitely Maybe, Oasis is still an important British act, with tracks that added color to the kaleidoscopic landscape of the 90’s and for many generations to come. And indeed, their influence has encompassed collages of fans.

Business leaders, too, should learn a thing or two from them in order to come up with an effective lead generation strategy:

“You need to be yourself/ You can’t be no one else/ I’m feeling supersonic/ Give me gin and tonic.”

Uniqueness is the byword of human existence. As Oasis demonstrates, to be truly supersonic requires you to be different from the rest and indeed from the competition. There is no one-way approach to lead generation after all.

“It always seems to me/ You always see want people want you to see.”

The song “Whatever” is the band’s ode to freedom. And appropriately so, because it explains that most of us seem to be submissive to general facts and trends. Social media marketing is ever present, but you should always feel free to find your own way.

“In my mind my dreams are real/ And now you’re concerned about the way I feel/ Tonight, I’m a rock and roll star.”

Not only should you think ahead, you also need to think big. Having a goal in mind allows for continuous growth. And you as a leader must make the first step forward. If you strive for more sales closes, let the thought of it settle in your mind. Only then will you be able to get as many sales leads as you wish.

”Maybe I will never be/All the things that I want to be/ But now is not the time to cry/Now’s the time to find out why.”

Perfection is unattainable, and failure inevitable. But never let that pull you down. You can always do something to compensate for certain loses. Your content marketing campaign might have been ineffective due to several factors, but never let pessimism block you from opportunities to analyze and eventually correct these mistakes.

“Because we need each other/ And we believe in one another/ And I know we’re going to uncover/ What’s sleeping in our souls.”

Liam and Noel Gallagher were often at each other’s throats during the band’s initial years. But when it comes to making music, they exchange apologies and sit together to pen mad lyrics and arrangements. Cooperation is the key. Without fostering B2B relationships and maintaining rapport with your partners, collective goals are impossible.

Whether or not you are an Oasis fan, these insights can serve you well in achieving leads the same way Noel Gallagher gains admirers with his guitar skills.

Four Absolutely Simple Lead Generation Strategies For Your AU Business

4 Absolutely Simple Lead Generation Strategies For Your AU Business_DONE

When it comes to business to business lead generation, there are plenty of tactics and marketing ploys that always promise a ten-fold return in qualified sales leads. Though a lot of them may indeed be as effective as their creators claim to be, they are also quite often expensive and exceptionally elaborate, requiring an understanding of complex statistics and skills that not everyone possesses. Instead of racking your brain over which of those sophisticated lead generation strategies you should employ for your Australian lead generation campaign, why not try out these simpler marketing strategies first so you can start on generating qualified b2b leads straight away.

  1. Be generous with freebies – There is nothing more enticing to a potential customer than a free trial of the product or service that they plan to purchase. It’s the best way for them to gauge how effective an offer is in solving their problem, and a sure way for you to build up your lead generation list.
  2.  Encourage referrals – In conjunction with the above strategy, you can significantly increase your number of Australian subscribers (andleads) by giving free trials or special awards as incentives to those who refer your business to their acquaintances.
  3.  Utilize your FAQs – When it comes to online b2b lead generation, most (if not all) visitors to your site are brought there by “how to” or “why” search engine queries. To make the most of thisl ead generation method, build up an index of FAQs that pertain to your product, service, or line of business and optimize this for search engines so that the next time your business leads ask a question, you (or your website) will be there to answer them. Don’t forget to add a clear call-to-action to ensure that you capture your website visitors.
  4.  Outsource b2b telemarketers – Actively seeking out potential customers is a great way to ensure a steady stream of business sales leads for your inside sales representatives to convert.

Note: Telemarketing is more effective and best done by a professional telemarketer who is experienced in dealing with business to business lead generation, ensuring that your leads are always handled respectfully and appropriately.

If you don’t have the time and experience to train a good telemarketer, then outsourcing is the way to go. No matter what type of industry or niche your Australian business is involved in, the above simple strategies for lead generation are sure to help you generate quality business leads without the need for expensive and complicated marketing campaigns.

Surprising Places To Get The Best Lead Generation Ideas


Surprising Places To Get The Best Lead Generation Ideas_DONESometimes, even the weirdest of places can be a source of inspiration for your B2B lead generation campaign. This is especially true for the many of us tasked in generating more qualified sales leads. While some of you may scoff at it, personal experience will tell you that this is very real. Who knows, maybe the next B2B leads strategy will be thought up during these times. Now, the following are just examples of where you can go. You can discover your own place of inspiration.

  1.  The ride home – how many times have our minds wandered during that long trip to and from work? Try using that time to plan and strategize your next appointment setting campaign. Considering the time taken, this is actually a good opportunity for you to come up with great business plans. A productive use of time, right?
  2. The shower – ever thought of those moments when the spray of cool water gave you some hit marketing ideas? You should try that all the time. You might be surprised at what you might come up with.
  3. The department store – if you feel stuck on how to make your telemarketing team more effective, you might just have to observe the clerks at the department stores. Seeing them in action might serve as an inspiration for your work.

 Of course, there are other places that you can say to be your source of B2B lead generation ideas. In that case, you can share these here, as well.

How To Change Your Lead Generation Game

How-To-Change-Your-Lead-Generation-GameChanging the way you conduct your lead generation campaign is serious business. After all, it can entail huge costs, resistance from your appointment setting teams, as well as affect production of your sales leads. Even so, for your company to survive this highly competitive business environment, changing tactics or practices is the way to go. You just need to know how to best execute change. That is why you need to learn these four important steps:

  1. The preparation – all things have a start, including change. Before you actually conduct the changes, you need to inform everyone that something is about to take place. Involve your key players at the beginning. Tell them what you need to do and how you are going to do it. There will be resistance, for sure, but as long as you are honest with them, then your people will be most likely to help you.
  2. The initiation – start the process. Hear out your people. If they have good suggestions to add, ten by all means consider them. If not, then tell them the reason why not. It is also important that you give out a clear-cut description of your process, so that everyone can participate in it flawlessly.
  3. The application – this is the time where the actual changes are put in place. See to it that everything works well. Get feedback. Adjust accordingly. These are just some of the things you need to do at this time.
  4. The stabilization – at this point, the changes are already in effect, and it is your job to ensure that your B2B leads process is working smoothly from now on.

Subtle, but it is a very useful plan in enacting changes in your lead generation campaign.

How To Negotiate And Win More Sales Leads In Australia

How-To-Negotiate-And-Win-More-Sales-Leads-In-AustraliaOne of the most challenging parts of a lead generation campaign, especially when telemarketing is used as the communication medium, is the negotiation between you and the business prospects. This is also the most important as well, since this is the point where sales leads can be turned into an actual sale or closed deal. Still, for those who are not familiar with this type of work, or perhaps their first time to do such, it can be a very daunting task. But if you just know where to start, and what you should be preparing for, then you would be able to succeed. What matters here is that you:

  1. Know your real position – remember, the side with the weaker position will have to give up the most during negotiation. If you need the deal more than your prospects do, walking away from it becomes harder to do.
  2. Know the other side’s thinking – this is not that hard to do. You just need to study their market or sales performance, as well as their interest in you when you first made the appointment setting call. If you think the other side is looking more on price, try to steer them towards your business by focusing on your technical or technological prowess.
  3. Be aggressive – this is the winning move for business negotiations, but you need to know how to tread there well. Be ready to give up unnecessary points, if that will get you the points you really want.

These simple strategies will help you convert more B2B leads into actual B2B deals.