Posts

Inside a B2B Marketer’s Arsenal of Productivity Tools

Inside a B2B Marketer’s Arsenal of Productivity Tools

Inside a B2B Marketer’s Arsenal of Productivity Tools

The year 2018 will see competition in the B2B industry to become bloodier. We’re not saying that there’s going to be literal blood splattered around. But it’s the fact that B2B players big and small will try to come up with more aggressive tactics for their lead generation and appointment setting campaigns.

For sure, there are trends to watch out for this year, and companies will do themselves a serious disservice by taking these trends in stride. Obviously, generating high-quality leads remains to be the most compelling challenge that B2B marketers will have to face. But unlike the previous, the focus right now is about engaging B2B prospects and emphasizing their needs for specific solutions over your need to go beyond your revenue expectations.

At least 91 percent of B2B marketers have content campaigns that opt to bridge gaps between them and their target audiences. This is according to a Twitter blog post by Heather Eng, who also said that scores of marketers are finding less than stellar successes with their current content marketing campaigns. According to her, 53 percent of content marketers have pointed out moderate successes with their campaigns last year.

Related: The Difference with Australia-Specific Content to Generic Ones

Nevertheless, marketers must keep their eyes set on making impactful campaigns that resonate well with their target clients. And as competition in crucial and highly competitive sectors such as IT and financial services continues to grow, effective audience outreach methods should be the main goals for companies wanting to get heard.

This will also compel marketers to go the extra mile when it comes to producing effective content that not only offers something new to the table but also converts site visitors into hot leads. When your main goal is to achieve record sales numbers, you will have to become a productive member of the marketing team. But in order to become one, you need to equip yourself with all the needed tools and apps that will certainly help you in your outputs.

Here are some of these nifty tools you can carry around on your smartphone.

Related: 150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

 

CoSched

CoSchedule

To most people, managing a blog doesn’t too much effort. The reason is that not much resources and energy are expended on composing a piece of content and hitting the publish button once you’re through revising the whole thing. But what a lot of people don’t know is that blog management takes a lot of factors into account. One of these factors is time management.

Related: Effective Time Management Principles for the Hassled Marketer

Handling a corps of content writers and graphics artists involves a lot of coordination. This means that everything has to run like clockwork. Deadlines must be met and certain blog posts should be published on dates that matter. This is something that tantamounts to a nightmare for a lot of B2B marketers, which is why some of them use CoSched. This handy little tool can help you manage your team’s workflow on top of scheduling important activities. The app also has an analytics component that will help you measure your projects and give you a clear view of what’s going on. When it comes to keeping strict schedules, CoSched will certainly make life easier for you and your team.

Related: Productivity in B2B Lead Generation: Why Complacency could be a Bad Habit

 

Sococo

Sococo

Communication is vital to increasing your team’s productivity. But to be able to lead a more successful marketing campaign, it pays to use an application that rightly delivers on your need for effective teamwork. Sococo is more than a messaging application with features such as IM and video calling. It is a platform that emphasizes the high points of active collaboration.

 

Buffer

Buffer

If you think developing content that hits the right chords in your audience is difficult, then you’re not alone. Content marketing is actually an area that exhausts you to the bone. And we’re only talking about conceptualizing the next blog post or infographic you will be publishing.

Related: 12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

Marketing thrives on new ideas, but sometimes, you could barely find one that will rightly serve as the basis for your next line of content materials. Curation is an important and, more often than not, a complex part of content development. But applications like Buffer can make the task a lot simpler. With Buffer at least, you are provided a platform that lets you share content and schedule your social media activities, all through the power of automation.

Related: 10 Stats That Prove Marketing Automation can Generate Leads [VIDEO]

 

Did we miss any important apps? What do you think are the best tools that B2B marketers should use? Share them in the comment section below.

 

 

Read more Sales and Marketing, sign up for The Savvy Marketer

Learn more about how we generate leads for Businesses in Australia!

Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

7-Digital-Marketing-Setup-Tips-for-Startups
By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2019
How to Future-Proof Your Energy Company's Marketing Strategy
Inside a B2B Marketer’s Arsenal of Productivity Tools

Inside a B2B Marketer’s Arsenal of Productivity Tools

Inside a B2B Marketer’s Arsenal of Productivity Tools

The year 2018 will see competition in the B2B industry to become bloodier. We’re not saying that there’s going to be literal blood splattered around. But it’s the fact that B2B players big and small will try to come up with more aggressive tactics for their lead generation and appointment setting campaigns.

For sure, there are trends to watch out for this year, and companies will do themselves a serious disservice by taking these trends in stride. Obviously, generating high-quality leads remains to be the most compelling challenge that B2B marketers will have to face. But unlike the previous, the focus right now is about engaging B2B prospects and emphasizing their needs for specific solutions over your need to go beyond your revenue expectations.

At least 91 percent of B2B marketers have content campaigns that opt to bridge gaps between them and their target audiences. This is according to a Twitter blog post by Heather Eng, who also said that scores of marketers are finding less than stellar successes with their current content marketing campaigns. According to her, 53 percent of content marketers have pointed out moderate successes with their campaigns last year.

Related: The Difference with Australia-Specific Content to Generic Ones

Nevertheless, marketers must keep their eyes set on making impactful campaigns that resonate well with their target clients. And as competition in crucial and highly competitive sectors such as IT and financial services continues to grow, effective audience outreach methods should be the main goals for companies wanting to get heard.

This will also compel marketers to go the extra mile when it comes to producing effective content that not only offers something new to the table but also converts site visitors into hot leads. When your main goal is to achieve record sales numbers, you will have to become a productive member of the marketing team. But in order to become one, you need to equip yourself with all the needed tools and apps that will certainly help you in your outputs.

Here are some of these nifty tools you can carry around on your smartphone.

Related: 150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

 

CoSched

CoSchedule

To most people, managing a blog doesn’t too much effort. The reason is that not much resources and energy are expended on composing a piece of content and hitting the publish button once you’re through revising the whole thing. But what a lot of people don’t know is that blog management takes a lot of factors into account. One of these factors is time management.

Related: Effective Time Management Principles for the Hassled Marketer

Handling a corps of content writers and graphics artists involves a lot of coordination. This means that everything has to run like clockwork. Deadlines must be met and certain blog posts should be published on dates that matter. This is something that tantamounts to a nightmare for a lot of B2B marketers, which is why some of them use CoSched. This handy little tool can help you manage your team’s workflow on top of scheduling important activities. The app also has an analytics component that will help you measure your projects and give you a clear view of what’s going on. When it comes to keeping strict schedules, CoSched will certainly make life easier for you and your team.

Related: Productivity in B2B Lead Generation: Why Complacency could be a Bad Habit

 

Sococo

Sococo

Communication is vital to increasing your team’s productivity. But to be able to lead a more successful marketing campaign, it pays to use an application that rightly delivers on your need for effective teamwork. Sococo is more than a messaging application with features such as IM and video calling. It is a platform that emphasizes the high points of active collaboration.

 

Buffer

Buffer

If you think developing content that hits the right chords in your audience is difficult, then you’re not alone. Content marketing is actually an area that exhausts you to the bone. And we’re only talking about conceptualizing the next blog post or infographic you will be publishing.

Related: 12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

Marketing thrives on new ideas, but sometimes, you could barely find one that will rightly serve as the basis for your next line of content materials. Curation is an important and, more often than not, a complex part of content development. But applications like Buffer can make the task a lot simpler. With Buffer at least, you are provided a platform that lets you share content and schedule your social media activities, all through the power of automation.

Related: 10 Stats That Prove Marketing Automation can Generate Leads [VIDEO]

 

Did we miss any important apps? What do you think are the best tools that B2B marketers should use? Share them in the comment section below.

 

 

Read more Sales and Marketing, sign up for The Savvy Marketer

Learn more about how we generate leads for Businesses in Australia!

Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

7-Digital-Marketing-Setup-Tips-for-Startups
By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2019
How to Future-Proof Your Energy Company's Marketing Strategy
Looking for Inspiration? Stay In your Office

Looking for Inspiration? Stay In your Office

If you’re reading this, you’re probably in your office, in a swivel chair behind a nice desk with a laptop or desktop and a dozen other mandatory office stuff you can find on an office desk.

Like me last year.

My longest relationship of any kind so far – seven years — was with a local TV network. I started as a researcher and rose through the ranks until I was trusted to oversee the production of the morning news and public affairs program two years into employment. I was still getting the hang of field work when the reality sunk in: my promotion meant spending most of my waking hours trapped in what passed for a decent office. As if staying there and facing my uber-demanding boss aren’t challenging enough, I also had to keep myself inspired enough to keep the creative juices freely flowing thinking of new concepts, timely and relevant topics, writing and editing news and feature stories, and coming up with the continuity script – the lines that the TV hosts deliver on the air live. There was a time I thought my brain had been reduced to a raisin.

Here are some of the things that inspired me (read: kept me sane) through most of that seven-year run:

Vision board

Looking for Inspiration? Stay In your Office

I learned about the vision board during a seminar for a multilevel marketing project I wanted to embark on. At first I thought it was corny, like a grade school project, with glossy magazine cut-outs of my dream house, pictures of Iceland and Santorini, a mean-looking Shelby GT500, a walk-in closet full of basketball shoes, expensive watches, and a smiling Jennifer Lawrence.

Well, it still is, except for JLaw. But the thing about vision boards is, it gives you some semblance of a concrete goal, your raison d’etre. While I’m still living in an apartment, and the closest I have been to Iceland is the vicarious feeling I get watching Sense8 (a Netflix series shot there), sold my old Corolla for chump change, have only two pairs of good basketball shoes, and my crush on JLaw has waned, that vision board sure did a good job inspiring me to do my job as best as I possibly could, one day at a time.

Books and Reading Materials

Looking for Inspiration? Stay In your OfficeBy books, I don’t mean Dan Brown or Nicholas Sparks or even Paolo Coelho. Well, I might give a concession with Coelho, despite the fact that his strorytelling sometimes inspires me to just sleep on the couch instead. Bring books that offer practical help, especially in your line of work or career. Dale Carnegie, Robert Kiyosaki, and even Donald Trump can teach you a thing or two about getting ahead in the race (against your own self) to financial stability.

Rhonda Byrne, Mitch Albom, and other popular self-help authors are must-haves, too. The Bible? Sure. The point is, as long as you believe what you are reading inspires you in whatever way, read it, preferably before you start the day.  Trust me, spending the first five minutes of your day reviewing words you find encouraging will help inspire your morning.

(Note: Your boss might object with your having your FHM and Maxim special edition issues in the office.)

Family/loved ones

Looking for Inspiration? Stay In your Office

Can you blame me if I’m on the sentimental end of the emotional spectrum? I mean, aside from yourself, who are you working for?
If you have a family of your own, I’m sure you’re trying to be a good provider, a good husband or wife to your spouse and a dad or mom to you children. You can even throw in your golden retriever there, for good measure.

If you are in a romantic relationship, I’m certain a picture of your significant other or of you both in your most candid laughter during a memorable getaway will not only take some stress off, but motivate you to do your job better. (Note: JLaw’s presence on my vision board and having my girlfriend’s picture on a frame next to my desktop, clearly is an exception to the theory on mutual exclusivity.)

Calendar (with vacation schedules)

Looking for Inspiration? Stay In your Office

I don’t know about you, but I’m excited about vacations, especially the paid ones. I used to have 27 paid vacation days, and every start of the year, we were required to apportion those leave credits throughout the 12 months. The purpose is to avoid having conflicts in leave schedule – imagine what would happen if all three studio cameramen took a leave on the same day. So I usually have a huge calendar hanging on the wall on my side, with my vacation days emblazoned on them. When I’m particularly lethargic, I just look to the left and imagine where I’d be a couple of weeks from now. Always works for me.

You might also want: Running Low on Passion? Remember the First Day Feeling

Your guiding principle

Looking for Inspiration? Stay In your Office

On the other wall opposite the one with the calendar hang two frames. The first is a very simple brown wooden number with the Serenity Prayer inscribed in it:

God, grant me the serenity to accept the things I cannot change,

Courage to change the things I can,

and wisdom to know the difference.

For years, this simple prayer has been a beacon of enlightenment for me especially in situations when I am confused, needing affirmation, or looking for “signs”.

The other is a rather comical geometric design of a lion cub with a thought bubble that says “Hakuna Matata”. It’s not some deep philosophical advice, but most of the time, that is all I need. Now if you don’t know what that means, I’ll be worried.

 ScentLooking for Inspiration? Stay In your Office

Which office do you think will allow you to think better: the one that reeks of a mixture of mildew, cigarette smoke, and an old, worn out leather shoe, or the one that smells like the interior of a new car, or of chamomile or citrus or angel’s breath, whatever that is? It’s a no-brainer.

As per www.scientificamerican.com:

Rachel S. Herz, an assistant professor of psychology at Brown University, provides the following explanation why scents affect people’s moods and work performance:

Odors do affect people’s mood, work performance and behavior in a variety of ways but it isn’t because odors work on us like a drug, instead we work on them through our experiences with them. That is, in order for an odor to elicit any sort of response in you, you have to first learn to associate it with some event. This explanation for how odors affect us is based on what is known as associative learning, the process by which one event or item comes to be linked to another because of an individual’s past experiences. 

Be inspired now

Fortunately (or unfortunately, depending on how much you love your job), you’re one of the millions of nine-to-fivers – people with regular office jobs – who spends almost as much time in their offices as in their own homes. This is no hyperbole. If you started your office job at say, 25 and for whatever stroke of luck avoid getting fired and retire at 60, you will have spent around 90,000 hours in that four-walled glorified prison called the office. That’s a decade of your life in there!

If you look at the whole picture, it’s almost beyond imagination that somebody would spend 10 years of his life in the office. The misogamists will logically argue that if one is brave enough to commit to sleeping with and putting up to one woman for the rest of his life, spending 10 years in the office sounds like a vacation. But what borders on miraculous is how somebody can drag himself to work every day for 35 years and maintain not only his sanity but a certain level of competence and proficiency to make his employer keep him.

This is where inspiration comes in.

More Trending and Inspirational Stories:

Why Best Actor Leonardo DiCaprio is “King of the World” After his Speech at Oscars

What IT Leaders can Learn from (the fall of) Nokia

Mark Zuckerberg’s Best and Inspiring Response to Grandma Becomes Viral

 

christianj

Christian is a Marketing Communications Associate at Callbox Inc. He’s worked with one of the leading TV networks in the country before moving to Callbox. He believes being relatively new in B2B marketing has an upside — it allows him to be an empty sponge thirsty for fresh knowledge, which he is ready to process and share to the world over.

 

Follow Callbox Australia on twitter and Google plus! Read more awesome marketing tips and case studies in Australia!

Why Is Telecommuting Bad For Lead Generation?

 

Right at the heels of Yahoo CEO’s Marissa Mayer’s announcement that there will be no more telecommunicating for its employees, there have been howls of disapproval from many quarters. They say that telecommunicating is an important part of their operations, and it should not be taken lightly. For those in the lead generation business, working outside the office is key to increased productivity in B2B leads. Still, there are reasons why telecommunicating can be a bad idea. Among these are:

  1. Less opportunities to collaborate – believe it or not, it can be fairly impossible to get new ideas from your colleagues when you just talk through a computer screen. Man is a social animal, never forget, this is practically an area that you must remember well. Such social interactions require a face-to-face meeting.
  2. Knowing the company’s direction can be difficult – despite advancements in technology and imaging, webinars and conference calls can only do so much. If you want to fully immerse your B2B telemarketing team regarding your company’s direction, you had better arrange for them to report to your office regularly.
  3. Company culture could be lost – a company culture is the result of interactions between people in a specific area. When you telecommute or work from home, the interactions that could create a positive culture will no longer be there.
  4. Poor performers will be undetected – this is easy, despite the advancement of monitoring software. Nothing beats actually breathing down the necks of your employees, making sure they actually generate sales leads.

So, what do you think? Is telecommuting really bad for lead generation?