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Search Engine Optimization is a Continuous Process

Search Engine Optimization is a Continuous Process

Search Engine Optimization is a Continuous Process

Your website is up, now what?

According to Australian Bureau of Statistics, there are 13.7 million internet subscribers in Australia. Most of the time, Aussies do their research online and review the product before they decide to purchase it.

With that being said, it’s not enough that you have a website with all the information about your company, your products and services. You need to drive traffic and optimize your website to rank high on search engine and reach out your audience.

How?

By creating high-quality contents and finding the right keywords that your audience are using when searching online.

Then?

Take the content you’ve created, share and submit it to Google or on any search engine of your choice.

But wait, that doesn’t stop there!

SEO or Search Engine Optimization is the process of getting traffic to your website through free, organic or natural search engine results. Its main goal is to satisfy internet users by providing them with the information that they are looking for.

Search engine optimization is an ongoing process. Sharing and submitting your content on search engine isn’t enough. Once your website has achieved a higher ranking on search engine, you need to continuously update it.

How?

By constantly posting high-quality contents that are relevant to your audience and submitting it to Google. Why? Simple. Internet users will continue to search contents that are high in quality, unique and updated in order to maintain that high ranking on search engine.

 

Here’s how content can help you increase your ranking on search engine

Have you heard of the saying, “Content is the King”? Content holds the most important position when it comes to improving search engine rankings. However, it is important that the content should always be relevant and easy to understand. Through your content, you can enlighten your audience and impress them with how knowledgeable you are in your industry.

Related: Dummies Guide for Content Marketing

Keywords are also important. It is necessary to make your content rich in keywords. It should fit in well with the flow of your text. When finding for the right keywords, you should look for words that your potential users are expected to use when searching online. At the same time, the keywords that will be used should fit in well with the flow of the text.

What are factors to consider when finding the right keywords

  1. Chosen keywords should best describe the products and services that your company provides.
  2. It should draw less than 5000 competitive website results but is searched at an average of 1000 times per month.
  3. It must not be so unique that a general user would not even think when searching online.

Because of the demand for time and effort, many businesses would consider looking for partners when it comes to their SEO needs. However, there are many SEO consultants who claim to provide top rankings with search engines within a few days and they undoubtedly, prove themselves right in claiming that. But, marketing managers should remain alert not to be carried away by such claims. So if you want to maintain a high ranking on search engine, you should look for companies who use ethical techniques to help you achieve the top position, provide your audience with the right information and generate higher profits to avoid any inconvenience.

 

 

Read our latest marketing news or Subscribe to our newsletter!

Dial +61 2 9037 2248 to learn more.

 

 

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Featured - How To Respond To Prospects When They're Not Ready To Buy Yet
Featured - How To Keep Company Culture Alive While Working Remotely?
Search Engine Optimization is a Continuous Process

Search Engine Optimization is a Continuous Process

Search Engine Optimization is a Continuous Process

Your website is up, now what?

According to Australian Bureau of Statistics, there are 13.7 million internet subscribers in Australia. Most of the time, Aussies do their research online and review the product before they decide to purchase it.

With that being said, it’s not enough that you have a website with all the information about your company, your products and services. You need to drive traffic and optimize your website to rank high on search engine and reach out your audience.

How?

By creating high-quality contents and finding the right keywords that your audience are using when searching online.

Then?

Take the content you’ve created, share and submit it to Google or on any search engine of your choice.

But wait, that doesn’t stop there!

SEO or Search Engine Optimization is the process of getting traffic to your website through free, organic or natural search engine results. Its main goal is to satisfy internet users by providing them with the information that they are looking for.

Search engine optimization is an ongoing process. Sharing and submitting your content on search engine isn’t enough. Once your website has achieved a higher ranking on search engine, you need to continuously update it.

How?

By constantly posting high-quality contents that are relevant to your audience and submitting it to Google. Why? Simple. Internet users will continue to search contents that are high in quality, unique and updated in order to maintain that high ranking on search engine.

 

Here’s how content can help you increase your ranking on search engine

Have you heard of the saying, “Content is the King”? Content holds the most important position when it comes to improving search engine rankings. However, it is important that the content should always be relevant and easy to understand. Through your content, you can enlighten your audience and impress them with how knowledgeable you are in your industry.

Related: Dummies Guide for Content Marketing

Keywords are also important. It is necessary to make your content rich in keywords. It should fit in well with the flow of your text. When finding for the right keywords, you should look for words that your potential users are expected to use when searching online. At the same time, the keywords that will be used should fit in well with the flow of the text.

What are factors to consider when finding the right keywords

  1. Chosen keywords should best describe the products and services that your company provides.
  2. It should draw less than 5000 competitive website results but is searched at an average of 1000 times per month.
  3. It must not be so unique that a general user would not even think when searching online.

Because of the demand for time and effort, many businesses would consider looking for partners when it comes to their SEO needs. However, there are many SEO consultants who claim to provide top rankings with search engines within a few days and they undoubtedly, prove themselves right in claiming that. But, marketing managers should remain alert not to be carried away by such claims. So if you want to maintain a high ranking on search engine, you should look for companies who use ethical techniques to help you achieve the top position, provide your audience with the right information and generate higher profits to avoid any inconvenience.

 

 

Read our latest marketing news or Subscribe to our newsletter!

Dial +61 2 9037 2248 to learn more.

 

 

Grab a copy of 15 Brilliant Web Design Hacks That Convert Traffic into Leads15 Brilliant Web Design Hacks That Convert Traffic into Leads

Featured - How To Respond To Prospects When They're Not Ready To Buy Yet
Featured - How To Keep Company Culture Alive While Working Remotely?

Abusing SEO Techniques

There is no such thing as a perfectly optimized page or site. There are going to be instances where some SEO techniques are not viable because of the site’s construction or programming. Search engines don’t want the perfect SEO’d site — they are more interested in what pages best fit the search by the users.

If some of your page elements, such as your title tag and links, have the exact same text, your site could possibly be in trouble, because it looks like you are trying to manipulate the search engines. Not only do you have to consider your site’s elements, but you must also consider your inbound links as well. If all your inbound links have the exact same text, this may also look like you’re trying to inflate your link popularity. This can have an adverse effect on your search engine rankings and your overall search engine marketing campaign. To remedy this, try to mix things up a bit. It’s best to come up with different variations of your text and link text that you can use interchangeably.

There are also words you should try to avoid using in search engine optimization. Some of the words are very common words that are related to spam or just don’t have the weight they used to, which may make search engines feel that the content is not of the highest quality. Some of these words are Link Exchange, Add URL, Forums, Link Partners, etc. You should also try avoiding naming your pages with these words, e.g. links.html, forums.html, etc.

Natural Appearance
Overusing SEO techniques may also flag your site as spammy and may de-weight your site. Looking at it from a search engine’s perspective, if you are using every single technique in SEO, this can be detected because your site matches too closely to the quality marks. The goal in optimizing your site is to try and match the all the quality signs that search engines look for, but not to match them exactly.

It is best that you try to make your site appear as natural as possible rather than being optimized to the max, which it makes your site look unnatural. When creating and optimizing your site, whether you’re doing it in-house or hired SEO services, keep your users in mind. It is also helpful to ask yourself this question, “If I didn’t own the site, would I still visit it on a daily basis?”