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5 Easy and Actionable SEO Tips for 2018 [GUEST POST]

5 Easy and Actionable SEO Tips for 2018 [GUEST POST]

5 Easy and Actionable SEO Tips for 2018 [GUEST POST]

Search Engine Optimization is the art of appeasing Google and creating a site that helps them achieve their mission statement, “Organizing the world’s information and make it accessible and useful.”.

Of course, this makes SEO sound easy when in fact it is a complicated beast that can rear its ugly head if done improperly. The truth of the matter, however, is that if you proceed with this statement in mind while performing SEO related tasks, you will be one step closer to great website rankings.

Here are 5 great tips to help you succeed in the land of search. These tips are geared directly towards Google’s mission.


How to Grow your Business in 2018 through Lead Generation


 

#1 Create Content that is Useful

The trend in content this year revolves around Rank Brain and Voice Search. Rank Brain is an artificial intelligence geared towards figuring out what a user actually wants. In other words, it is designed to examine a user’s intent.  For instance, if someone searches the word “ice” do they mean that frozen water or are they talking about diamonds? Rank Brain focuses on a few factors based on a person’s past search history, geodata and what the person might actually mean.

Another purpose of Rank Brain’s AI is to handle never before searched terms. Because of Voice Search, these searches are now in the millions. Think about it for a second, because we have the ability to use a natural language and vernacular when searching using our voices, our searches have become longer and more geared towards a specific topic. In the past, we would shorten our search queries as we typed them into the search box.

What this means is that content for a website should be geared specifically towards the user in a more natural tone of voice. Focusing content in this manner will enhance your rankings dramatically.

Tips for writing good content include:

  • Identifying who your content is for. Also known as a customer persona, you will want to know things like how old are they, where do they live, what questions do they ask about your business or service. The more questions you can answer about your clientele the better.
  • Don’t keyword stuff. Rather, keep your content clear and to the point and answer questions geared around your topic in a conversational manner.
  • Write in the present tense and use words like you and I. Address the customer as if they were sitting in front of you.
  • Be niche specific. Long-tailed keywords tend to convert better and when you write for a broad audience you are missing out on this tactic.

Related Articles:

The Difference with Australia-Specific Content to Generic Ones

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

Dummies Guide for Content Marketing


 

#2 Site Speed Will Be Huge This Year

It’s official. Google has announced that site speed will be a ranking factor starting in summer 2018. Making improvements to your page load times not only helps with rankings but also the user experience.

A great tool to determine just how fast your site performs is Google’s Page Speed Insights. This tool will not only tell you how fast your page loads, but also gives you tips for improvement.

 

#3 Optimize Your Page Titles the Correct Way

Title Tags refer to the page titles on your browser tabs. These are the first thing Google sees when crawling your website. Too often than not these are ignored by site owners who don’t understand the importance of these on rankings. Imagine how many websites are out there trying to rank for the word “home”.

Instead, this is a great place for adding keywords. The recommended length is a maximum of 70 characters so use this real estate wisely. You will want to add keywords that are important to your business and what the overall page topic is about.

This will send a clear signal to Google as to what you wish the page to rank for.


Monthly Top 5 List: Digital Marketing Tools and How to Use Them to Capture B2B Clients


 

#4 Improving Link Structures

Your permalink structure (How your URL reads) is an important aspect to your websites SEO plan. This also sends signals to Google on what the page is about.

  • Make URL’s easy to read for search engines and readers
  • Separate words with hyphens “-“
  • Stay away from longer than normal URL’s
  • Use keywords to describe a page but don’t overdo it

Bad Examples:

  • https://example.com/us/489992.html
  • https://example.com/allaboutwidgetsandstuff
  • https://example.com/id=12&sort-action

Good Examples:

  • https://example.com/denver/seo
  • https://example.com/denver-seo

Pro Tip: If you change an existing URL be sure to use a 301 redirect to the renamed URL to keep the power of the page.

 

#5 Link Your Pages Internally

Talking about internal links we are referring to a page that links to another on the same website and not external backlinks. However, think of internal links in the same way you would to an external backlink.

This is an opportunity to push keywords towards a page you wish to rank for using anchor text as keywords. This tells Google what the page the link is going to is all about and sends ranking strength to that page.

  • Link related content from one blog to another to increase UX and enhance rankings
  • Ensure the links are useful for both the user and search engines
  • Avoid terms like click here. Instead, use your keywords but add them naturally.
  • No need to overdo it. The more you add, the less power or link juice they provide.
  • Link old posts to new and vice versa

 

So Now What?

By jumping in and incorporating these strategies you will begin to see an increase in rankings for your website. Of course, these are just a few tips, but important none the less. The strategies above are typically the most neglected when it comes to SEO. If done right, you are more than likely one step ahead of your competition.

 

Author’s Bio:

Mike Tortorice

Mike Tortorice is the SEO and Digital Marketing Manager at Infront Webworks in Colorado Springs, CO. Mike has been in the digital marketing space for over 10 years developing sound marketing strategies for thousands of clients in the process. An avid skier and hiker who loves all things digital. Mike’s passion is a result of being able to help businesses succeed in the digital landscape.

 

 

 

Read our latest marketing news or Subscribe to our newsletter!

Learn more about our Effective Multi-Channel Marketing Strategy

 Dial +61 2 9037 2248

Add us on WhatsApp: +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

7-Digital-Marketing-Setup-Tips-for-Startups
By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2019
How to Future-Proof Your Energy Company's Marketing Strategy
5 Easy and Actionable SEO Tips for 2018 [GUEST POST]

5 Easy and Actionable SEO Tips for 2018 [GUEST POST]

5 Easy and Actionable SEO Tips for 2018 [GUEST POST]

Search Engine Optimization is the art of appeasing Google and creating a site that helps them achieve their mission statement, “Organizing the world’s information and make it accessible and useful.”.

Of course, this makes SEO sound easy when in fact it is a complicated beast that can rear its ugly head if done improperly. The truth of the matter, however, is that if you proceed with this statement in mind while performing SEO related tasks, you will be one step closer to great website rankings.

Here are 5 great tips to help you succeed in the land of search. These tips are geared directly towards Google’s mission.


How to Grow your Business in 2018 through Lead Generation


 

#1 Create Content that is Useful

The trend in content this year revolves around Rank Brain and Voice Search. Rank Brain is an artificial intelligence geared towards figuring out what a user actually wants. In other words, it is designed to examine a user’s intent.  For instance, if someone searches the word “ice” do they mean that frozen water or are they talking about diamonds? Rank Brain focuses on a few factors based on a person’s past search history, geodata and what the person might actually mean.

Another purpose of Rank Brain’s AI is to handle never before searched terms. Because of Voice Search, these searches are now in the millions. Think about it for a second, because we have the ability to use a natural language and vernacular when searching using our voices, our searches have become longer and more geared towards a specific topic. In the past, we would shorten our search queries as we typed them into the search box.

What this means is that content for a website should be geared specifically towards the user in a more natural tone of voice. Focusing content in this manner will enhance your rankings dramatically.

Tips for writing good content include:

  • Identifying who your content is for. Also known as a customer persona, you will want to know things like how old are they, where do they live, what questions do they ask about your business or service. The more questions you can answer about your clientele the better.
  • Don’t keyword stuff. Rather, keep your content clear and to the point and answer questions geared around your topic in a conversational manner.
  • Write in the present tense and use words like you and I. Address the customer as if they were sitting in front of you.
  • Be niche specific. Long-tailed keywords tend to convert better and when you write for a broad audience you are missing out on this tactic.

Related Articles:

The Difference with Australia-Specific Content to Generic Ones

12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

Dummies Guide for Content Marketing


 

#2 Site Speed Will Be Huge This Year

It’s official. Google has announced that site speed will be a ranking factor starting in summer 2018. Making improvements to your page load times not only helps with rankings but also the user experience.

A great tool to determine just how fast your site performs is Google’s Page Speed Insights. This tool will not only tell you how fast your page loads, but also gives you tips for improvement.

 

#3 Optimize Your Page Titles the Correct Way

Title Tags refer to the page titles on your browser tabs. These are the first thing Google sees when crawling your website. Too often than not these are ignored by site owners who don’t understand the importance of these on rankings. Imagine how many websites are out there trying to rank for the word “home”.

Instead, this is a great place for adding keywords. The recommended length is a maximum of 70 characters so use this real estate wisely. You will want to add keywords that are important to your business and what the overall page topic is about.

This will send a clear signal to Google as to what you wish the page to rank for.


Monthly Top 5 List: Digital Marketing Tools and How to Use Them to Capture B2B Clients


 

#4 Improving Link Structures

Your permalink structure (How your URL reads) is an important aspect to your websites SEO plan. This also sends signals to Google on what the page is about.

  • Make URL’s easy to read for search engines and readers
  • Separate words with hyphens “-“
  • Stay away from longer than normal URL’s
  • Use keywords to describe a page but don’t overdo it

Bad Examples:

  • https://example.com/us/489992.html
  • https://example.com/allaboutwidgetsandstuff
  • https://example.com/id=12&sort-action

Good Examples:

  • https://example.com/denver/seo
  • https://example.com/denver-seo

Pro Tip: If you change an existing URL be sure to use a 301 redirect to the renamed URL to keep the power of the page.

 

#5 Link Your Pages Internally

Talking about internal links we are referring to a page that links to another on the same website and not external backlinks. However, think of internal links in the same way you would to an external backlink.

This is an opportunity to push keywords towards a page you wish to rank for using anchor text as keywords. This tells Google what the page the link is going to is all about and sends ranking strength to that page.

  • Link related content from one blog to another to increase UX and enhance rankings
  • Ensure the links are useful for both the user and search engines
  • Avoid terms like click here. Instead, use your keywords but add them naturally.
  • No need to overdo it. The more you add, the less power or link juice they provide.
  • Link old posts to new and vice versa

 

So Now What?

By jumping in and incorporating these strategies you will begin to see an increase in rankings for your website. Of course, these are just a few tips, but important none the less. The strategies above are typically the most neglected when it comes to SEO. If done right, you are more than likely one step ahead of your competition.

 

Author’s Bio:

Mike Tortorice

Mike Tortorice is the SEO and Digital Marketing Manager at Infront Webworks in Colorado Springs, CO. Mike has been in the digital marketing space for over 10 years developing sound marketing strategies for thousands of clients in the process. An avid skier and hiker who loves all things digital. Mike’s passion is a result of being able to help businesses succeed in the digital landscape.

 

 

 

Read our latest marketing news or Subscribe to our newsletter!

Learn more about our Effective Multi-Channel Marketing Strategy

 Dial +61 2 9037 2248

Add us on WhatsApp: +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

7-Digital-Marketing-Setup-Tips-for-Startups
By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2019
How to Future-Proof Your Energy Company's Marketing Strategy

SEO Tip of the Day: 4 Steps to High SERP Ranks

SEO Tip of the Day- 4 Steps to High SERP Ranks_DONEEvery SEO marketer aims for high search engine results page rankings. Let’s face it: people who search on Google everyday don’t really go as far as the 4th or 5th results page – unless they’re desperate. If your content ends up somewhere in that district, it might as well be non-existent.

That being said, a lot of people also make money out of “helping” businesses achieve that ultimate objective. What is it that they know about SEO that regular marketers don’t? Well, it all comes down to best practices.

Jon Rognerud, a recognized authority on SEO with more than 20 years creating and managing marketing projects from small to large companies, including positions at online giant Yahoo! has shared his insights on how to get high SERP ranks. He is the founder of Chaosmap.com, a leading search marketing company in Los Angeles, CA.

Here are his recommendations:

Step 1: Target Market Business Analysis

  • Website analysis. Analysis of meta sets/keywords, visible text and code to deter­mine how well you’re positioned for search engines.
  • Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy.
  • Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment.

Step 2: Keyword Research and Development

  • Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word.
  • Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin.
  • Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step.

Step 3: Content Optimization and Submission

  • Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
  • Create meta tags. Meta description tags can influence click-throughs but aren’t directly used for rankings. (Google doesn’t use the keywords tag any­more.)
  • Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list.
  • Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.
  • Submit website to directories (limited use). Professional marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines.

Step 4: Continuous Testing and Measuring

  • Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance.
  • Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect.

Read the full post at Your SEO Checklist: 4 Steps to Optimizing Your Website

Search Engine Optimization is a Continuous Process

Search Engine Optimization is a Continuous Process

Search Engine Optimization is a Continuous Process

Your website is up, now what?

According to Australian Bureau of Statistics, there are 13.7 million internet subscribers in Australia. Most of the time, Aussies do their research online and review the product before they decide to purchase it.

With that being said, it’s not enough that you have a website with all the information about your company, your products and services. You need to drive traffic and optimize your website to rank high on search engine and reach out your audience.

How?

By creating high-quality contents and finding the right keywords that your audience are using when searching online.

Then?

Take the content you’ve created, share and submit it to Google or on any search engine of your choice.

But wait, that doesn’t stop there!

SEO or Search Engine Optimization is the process of getting traffic to your website through free, organic or natural search engine results. Its main goal is to satisfy internet users by providing them with the information that they are looking for.

Related: Cost Efficient SEO Marketing? Is That Even Possible?

Search engine optimization is an ongoing process. Sharing and submitting your content on search engine isn’t enough. Once your website has achieved a higher ranking on search engine, you need to continuously update it.

How?

By constantly posting high-quality contents that are relevant to your audience and submitting it to Google. Why? Simple. Internet users will continue to search contents that are high in quality, unique and updated in order to maintain that high ranking on search engine.

 

Here’s how content can help you increase your ranking on search engine

Have you heard of the saying, “Content is the King”? Content holds the most important position when it comes to improving search engine rankings. However, it is important that the content should always be relevant and easy to understand. Through your content, you can enlighten your audience and impress them with how knowledgeable you are in your industry.

Related: Dummies Guide for Content Marketing

Keywords are also important. It is necessary to make your content rich in keywords. It should fit in well with the flow of your text. When finding for the right keywords, you should look for words that your potential users are expected to use when searching online. At the same time, the keywords that will be used should fit in well with the flow of the text.

What are factors to consider when finding the right keywords

  1. Chosen keywords should best describe the products and services that your company provides.
  2. It should draw less than 5000 competitive website results but is searched at an average of 1000 times per month.
  3. It must not be so unique that a general user would not even think when searching online.

Because of the demand for time and effort, many businesses would consider looking for partners when it comes to their SEO needs. However, there are many SEO consultants who claim to provide top rankings with search engines within a few days and they undoubtedly, prove themselves right in claiming that. But, marketing managers should remain alert not to be carried away by such claims. So if you want to maintain a high ranking on search engine, you should look for companies who use ethical techniques to help you achieve the top position, provide your audience with the right information and generate higher profits to avoid any inconvenience.

 

 

Read our latest marketing news or Subscribe to our newsletter!

Dial +61 2 9037 2248 to learn more.

 

 

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