There’s a truth that every online content marketer has to face: you can’t depend on blogging all the time. There has to be a buffer between blog articles every now and then to relieve your writers off of their workload, and it also offers new things for readers to see aside from text-based posts.
But it needs to be not just a buffer – it also needs to be able to bring traffic to your lead generation sites and landing pages. Meaning, it has to be insightful enough for prospects to treat it the way they treat blog articles, and it should bring them to the same lead generation funnel.
Here are four alternatives to blogging that you can use as suggested by Jayson Demers, Founder and CEO of AudienceBloom, a Seattle-based content marketing company:
1. Design an infographic. Well-produced infographics often have a higher probability of going viral than text-based content, as people enjoy sharing data portrayed in a visual format.
Whatever path you choose, make sure your infographic has compelling data, provides a strong storytelling element (or theme) and targets a specific demographic (usually your audience). Conducting customer surveys is a popular method of gathering data for infographics.
2. Produce a YouTube video. YouTube is the second most popular search engine next to Google. It’s also owned by Google, and Google gives priority to its videos within search results. You can shoot a short video (one to three minutes) with your iPhone, upload it to YouTube and promote it across your social media channels.
Keep in mind, just like infographics, your video should be compelling and useful to your audience. Think about producing tutorials, a customer success story or be an expert in your field by answering a question.
3. Create a slideshow. Because images are so popular online and they get indexed by search engines, slideshows are great for SEO. And they don’t require much writing — a title and a brief description for each image.
It is important to note that for slideshows to really resonate with your audience the content has to lend itself to images. So a post on “10 most popular buzzwords” probably would not make sense for this format.
4. Request reviews. Rather than writing content, how about getting your customers to write content for you? User-generated content is a fantastic tool for SEO and all you have to do is ask for it. Plus, it may help with social, as people like to share their content with their followers. You can publish feedback on a testimonials web page, and if you run an ecommerce site, you can ask for product reviews.