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The Solar Leads Life Cycle [INFOGRAPHIC]

The Solar Leads Life Cycle [INFOGRAPHIC]

More and more households and businesses are considering solar adaptation.

So how does solar lead generation company reach out and nurture solar prospects towards a sale? Here’s a step by step guide on how solar lead generation works.

 

 

Transcript:

Here’s a step by step guide on how solar lead generation works.

 

Step #1: Prospecting

A potential solar customer searched for a promising low-cost solar power either through google search, social media pages or other online marketing channels.

 

Step #2: Inquiry

He is transferred to a landing page— an attractive-looking web page with information about the solar products and services offered. In this page, he can input his information and inquire.

Related: What it Takes to be an Effective Solar Lead Generation Experts

 

Step #3: New lead passed to Sales

Information of prospect was passed on to the sales team for pre-qualification.

 

Step #4: Pre-Qualify

The sales team contacts the prospect to pre-qualify. Ask questions such as;

  • Does he own his home?
  • Is there a non-shaded roof?
  • Does he have public debts?

Related: Power Up Solar Marketing with Outsourced Lead Gen Services

 

Step #5: Lead Status

The sales team will identify and tag the lead as:

  • Accept. Qualified lead.
  • Decline.

 – Lead is not qualified

– Low quality leads and to be transferred into the lead archive to be reassigned for further nurturing.

Related: Ever thought of following up Inbound Leads via Outbound Marketing?

 

Step #6: Opportunity

If the lead is qualified, an appointment will be set with a Consultant from a Solar installation company for a free assessment.

 

Step #7: Assessment.

Solar Installation Company visits and conducts their free assessment.

 

Step #8: Contract Signing

If the prospect is eager to buy then the deal is closed. All information was gathered to prepare all the necessary documents needed.

Related: How to Future-Proof Your Energy Company’s Marketing Strategy

 

Whether you hire a lead generation company or have your own team to do this, it is best to know how solar lead generation works to make sure you meet your goals.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Here’s How Callbox Helps a Solar Company Increase their Sales

Learn more how we get qualified solar leads for our clients

Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

 

Lead Generation Campaign KPIs You Should Be Watching
8 Winning Lead Generation Ideas That Will Help You Crush Q1
5 Examples of Brilliant Personalisation from your Favourite Brands
The Solar Leads Life Cycle [INFOGRAPHIC]

The Solar Leads Life Cycle [INFOGRAPHIC]

More and more households and businesses are considering solar adaptation.

So how does solar lead generation company reach out and nurture solar prospects towards a sale? Here’s a step by step guide on how solar lead generation works.

 

 

Transcript:

Here’s a step by step guide on how solar lead generation works.

 

Step #1: Prospecting

A potential solar customer searched for a promising low-cost solar power either through google search, social media pages or other online marketing channels.

 

Step #2: Inquiry

He is transferred to a landing page— an attractive-looking web page with information about the solar products and services offered. In this page, he can input his information and inquire.

Related: What it Takes to be an Effective Solar Lead Generation Experts

 

Step #3: New lead passed to Sales

Information of prospect was passed on to the sales team for pre-qualification.

 

Step #4: Pre-Qualify

The sales team contacts the prospect to pre-qualify. Ask questions such as;

  • Does he own his home?
  • Is there a non-shaded roof?
  • Does he have public debts?

Related: Power Up Solar Marketing with Outsourced Lead Gen Services

 

Step #5: Lead Status

The sales team will identify and tag the lead as:

  • Accept. Qualified lead.
  • Decline.

 – Lead is not qualified

– Low quality leads and to be transferred into the lead archive to be reassigned for further nurturing.

Related: Ever thought of following up Inbound Leads via Outbound Marketing?

 

Step #6: Opportunity

If the lead is qualified, an appointment will be set with a Consultant from a Solar installation company for a free assessment.

 

Step #7: Assessment.

Solar Installation Company visits and conducts their free assessment.

 

Step #8: Contract Signing

If the prospect is eager to buy then the deal is closed. All information was gathered to prepare all the necessary documents needed.

Related: How to Future-Proof Your Energy Company’s Marketing Strategy

 

Whether you hire a lead generation company or have your own team to do this, it is best to know how solar lead generation works to make sure you meet your goals.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Here’s How Callbox Helps a Solar Company Increase their Sales

Learn more how we get qualified solar leads for our clients

Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

 

Lead Generation Campaign KPIs You Should Be Watching
8 Winning Lead Generation Ideas That Will Help You Crush Q1
5 Examples of Brilliant Personalisation from your Favourite Brands
solar leads

3 Critical Reasons Businesses Should Use Solar Energy

solar leads

 

With a lot of sunshine and vast resources, Australia has it made for renewable energy. As a leading country that has the most homes with solar panels, its government’s renewable energy programs just keeps getting updated every time. With this, solar power is poised to define the country’s energy future.

While solar energy is really an environmental effort, there are a lot more reasons why businesses should also adopt or migrate to using solar energy. Here’s a list that we compiled for you.

  1. Dramatic decrease in energy bills, therefore lower operations costs. When you work from a 9 to 5 shift, this is when solar panels also work using the electricity generated during work hours. Australia is the sunniest place on earth, therefore it needs a huge amount of energy to run your business office. For example, air conditioning will always be at its highest capacity to ward off heat from outside and your employees need to be comfortable in order to work at their best. If this fails, your business fails as well. But surging electricity bills will hound you month by month. But with solar panels installed, you have the capability to eradicate electricity bills in the next 25 years.
  2. Reduction of carbon footprint that can be attributed to your business. Let’s face it, the world is in bad shape and we all have to do our share. By reducing your carbon consumption brought about by appliance and industrial gadgets, you contribute to the welfare of the environment. By doing this, you create a culture of socially responsible employees who in turn will care for clients as well.
  3. Other than ROI, you gain from government credits and feed-in tariffs. Solar energy in Australia is a serious matter and is prioritised by the government. To get credits through the Solar Credits Program, “an installation of a solar system would receive 5 times as many Renewable Energy Certificates for the first 1.5 kilowatts of capacity under the Renewable Energy Target”. Currently, there are 13 rebates programs for home and businesses that you can take advantage of when you install solar panels.

Consequently, more and more people are opting to install solar panels to avoid surging electricity bills. Though environmental consciousness is still the number one reason, energy bills is also a strong reason. Surprisingly, the suburbs have the most solar panels compared to the urban landscape. From schools, factories, industrial facilities, petrol stations, farms, warehouses and storage facilities to commercial buildings, solar energy benefits everybody.

With the rapid growth of the solar industry in Australia, solar providers should up their game to get ahead. There are plenty of marketing firms that specializes in solar lead generation.