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Romantic Telemarketing- A Surefire Guide towards Effective B2B Courting

Romantic Telemarketing: A Surefire Guide towards Effective B2B Courting

Romantic Telemarketing- A Surefire Guide towards Effective B2B Courting

In marketing, whether B2B or B2C, communication is an important factor since the main goal is to build long-term relationships. Thus, different methods of communicating one’s brand to a target audience should be harnessed.

In many cases, content marketing provides the appropriate avenues for audience stimulation. Most marketers now rely on social media platforms such as blogs for their B2B lead generation. But these prove to be ineffective owing to the lack of direct contact. Telemarketing, on the other hand, is still a popular channel for audience nurturing. This is because direct person-to-person communication is preferred in building interest and awareness.

But to truly succeed in “snaring” a prospect, one needs to have the appropriate attitude. Now, different marketers have their own approaches in lead generation telemarketing. But one tip seems to stand out from the rest: be romantic.

Now, this is not about courting a prospect the way you do with someone you are eyeing. But contacting a lead falls under the very same conditions, the common denominator of which is attraction. You are attracted to a prospect which suits your profiling scheme, thus you exert a lot of effort in attracting it towards you. It is a process that requires a lot of skill and charm.

So, are you that skillful and charming in handling prospect engagements? If not, then consider these important tips and win B2B hearts and minds.

Have a positive attitude. The first thing to do before picking up the phone is to be positive. Yes, most marketers find it difficult because they will not know whether they get rejected. But anticipating a rejection can diminish one’s morale, thus it is always a good idea to think of things other than a rejection.

Plan ahead. You do not approach someone you like spontaneously, catching them with their defenses down. Before deciding to contact a prospect, it is essential to know whether it is the right person to call. Check if it matches your criteria and subject it to your lead scoring system. If it proves to be a qualified lead, then make the call.

Discuss about needs, not wants. The problem in telemarketing usually stems from the actual conversation. Marketers often make the mistake of not focusing their topics on one particular subject, resulting in poor retention. Avoid this scenario by framing the conversation on the present needs of your prospect. Give them reasons that you are needed to fill the void in their lead generation and not just a partner for the short-term.

Using Mentoring For Your B2B Telemarketing Services

 

Using Mentoring For Your B2B Telemarketing Services_DONEIt is good to have mentors. You just cannot underestimate the knowledge and experience that mentors can share with you. This is especially true if you are in the B2B telemarketing services.

This so happens to be a business that, although many are saying is fast disappearing, is still getting a lot of positive reviews from the companies that use them. In the search of qualified B2B leads, this is said to be the best. If you want to be successful in your marketing efforts, you might want to get someone to help guide you in the intricacies of this business. You might find yourself having lesser problems with regards to generating sales leads for your business. But how will you make this mentorship work with you?

First of all, you have to set clear expectations. To start with, mentors are no mind readers. They may know a lot about their business and the industry in general, but they may have no idea about yours. You have to talk to them, explain to them what you needed to know. On the first meeting, you and your mentor should be able to come up with a plan on how you can get the results you wanted, or what form of B2B lead generation strategy you should be using.

Second, have mutual respect and understanding of each other. This is, without doubt, one of the most important factors in the mentorship set up. If the two of you do not see eye to eye, instead of getting anything done, you two might end up arguing. Now that is a real waste of your time and effort. That is why, during the selection phase, you have to choose a mentor that would fit well with your personality. Your B2B appointment setting plans would be dependent on it.

Third, have some sort of reciprocity in place. Mentorship is a two-street, remember that. Both of you can learn from each other’s strengths and weaknesses. If you are, say, the best in customer service, while your operation floor needs some organizing, you can ask help from an expert in operations management. In return, you can give him tips on how to be better in his company’s customer service. This is a win-win set up, if you can do it right. It is all about reciprocating goodwill with each other.

Lastly, you and your prospects must have shared values. This will help establish a common ground between you and your prospects. Maybe both of you are very active in the community, always ready to extend a helping hand to those in need. These are just some of the things that you can share with your mentor. This can mean a big deal in building a relationship with your mentor. What is important here is that you have something common to share with each other.

Having a mentor can be a great help for your B2B telemarketing services in Australia. As long as you choose right, you will be in good hands.