People tend to think about the Land Down Under as the most dangerous place on earth. Basically, any animal you come in contact with has a potential to kill you. This has produced memes calling Australia the Land of Nopes.
But in recent years, the country has enjoyed relative growth in crucial sectors, particularly the IT industry. Much of this optimism has been spurned by the fact that Australian companies are beginning to uncover more opportunities in growing revenues and competing with international brands.
As things go at the moment, there is a lot of things to be positive about. Here are some of the trends you will expect that will have you saying “Yes!” instead of “Nope!”
Augmented and virtual reality gets increasingly popular
There is a growing market for virtual reality software caused mainly by curiosity and interest towards the concept. IT companies, in this way, will have to exploit this trend and add their own brand of innovation to the fold. After all, VR is still a work in progress, but developing fresh ideas about it will eventually give the IT industry a good boost.
The IT market will become even more complex as new players are bringing in powerful guns. The competition will get even tighter as companies continue to invest heavily in developing better technologies. Along the lines of marketing their products, Australian tech companies need to focus a great deal on the most important metrics from which they can create better audience engagement strategies.
Everything-as-a-service becomes important
A Deloitte report sees that IT enterprises will skew inevitably to adopting bulked software services that benefit core business operations. This will, in fact, lead to making important operational as well as organizational changes, and for IT companies to upgrading to ERP platforms.
Higher business penetration rates
Deloitte also points out that IT companies will continue to secure better opportunities for their brands. This is due to the fact that more and more businesses see the significance of setting up efficient software and IT infrastructure to streamlining their day-to-day operations. We should expect higher demands for automated marketing services and emerging technologies benefitting core business processes.
Data intelligence is the intelligent way to go
Lastly, the IT industry will see more prominence in data acquisition and analytics. In fact, applied data intelligence has been listed as a top priority in “Gartner’s list of Top 10 strategic predictions for 2017.” Even more so, businesses will invest heavily in adopting smart technologies and training their teams on how to handle these tools and make the most out of them.
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