Posts

Social Media Metrics to Track in 2018

Social Media Metrics to Track in 2018

Social Media Metrics to Track in 2018

Cakes look palatably delicious but do the chiffon and the filling inside taste heavenly as the almost perfect, flawless garnish on the outside? Sorry but, there’s no guarantee to that.

Like some prettyish cakes, the Facebook Like  reaction button on Facebook is probably the most monitored by users, whether managing a personal account or running a business page. While other reaction buttons such as sad, haha, wow, love and angry get second attention along with the trailing comments. Twitter users, on the other hand, watch the number of retweets and followers they get. But do the number on social media platforms justify the success of your business? Let’s take some insights from experts.

Socialmediaexaminer lists some Social Media metrics to track for 2018:

 


Track your FOLLOWER growth


Here’s how to track a detailed analysis of your number of page likes:

Facebook

  1. Go to your page
  2. Click the Insights tab
  3. Click Like in the left navigation

Twitter

  1. Visit Twitter Analytics
  2. Click on your profile picture
  3. Choose Analytics from the drop-down menu

These will show total likes, gains, and losses in a certain period; also enable you to monitor audience reactions or determine which time periods best draw new followers.

Related: The Secret Ingredient in Turning Your Social Followers Into Qualified Leads


Identify Optimal Time Of Engagement


Here’s how to track the time when your audience is most likely to engage with your content.

Facebook

  1. Insights page, click Posts in the left navigation
  2. Select When Your Fans Are Online
  3. Hover on the different days of the week

Twitter

  1. Click Tweets tab at the top of the page

These will help you customize your strategy that will help you post content at the right time.

Related: Re-engage with Warm Prospects Who Have Gone Cold


Track Likes and Reactions to your Posts


Here’s how to track how your audience reacts to your posts and shares

Facebook

  1. Go to the Insights page
  2. Click posts option in the left navigation
  3. Scroll down to All Posts Published
  4. Click on the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Scroll down to view your tweets
  3. Or Click Top Tweets to view most popular ones

These will determine whether your audience is interested in your published contents and what type of content should you share in the future

Related: Twitter Marketing Lessons for IT and Software Marketers


Delve Into Audience Demographics


Facebook

  1. Access audience information in your Insights under People
  2. Click the You Fans section to see demographic data of your fan base

Twitter

  1. Click Audiences to see a broad overview and specific demographic factors

Related: Eliminate Unwanted Business Data with Data Profiling Tools


Determine Reach


Facebook

  1. Go to Insights tab
  2. Click the Reach option
  3. If you Scroll to the bottom of the page to find your total reach
  4. In the Top Post Reach graphic, click on any given day to view posts that contributed to that day’s post reach count.

Twitter

  1. Click the Tweets tab to display Impressions column

Related: 6 Basic Tricks to Boost Organic Reach on Twitter


Review Replies and Comments


Here’s how to gauge how interesting or engaging your topics/ contents are

Facebook

  1. Go to Insights tab
  2. Click the Posts option
  3. Scroll down to All Posts Published
  4. Click the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Choose either Tweets or Top Tweets
  3. Click on individual tweets to view engagement levels

These will also give you the data on which content is being shared


Track Referral Traffic


  1. Find referral traffic data in Google Analytics
  2. Click on the social top-level menu
  3. Click Overview or Network Referrals

Examine click rates


Facebook & Twitter

  1. Go to Posts in the Insights tab to find number of post clicks for each individual posts
  2. Go to Actions on Page
  3. See click counts for various elements

Likes, tweets and shares and all the other reactions are just like icing on a cake but what’s crucial is the demographic data of who are interested in your posts, how often your audience engage with your contents and the substantial feedback and information they share about your content. Despite its aesthetic look, the flavor, the filling, the texture and the taste of the whole cake itself is what matters.

 

 

Follow up your social media leads with effective outbound marketing strategies!

Fill in this short form or dial +61 2 9037 2248

Add us on WhatsApp: +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Social Media Metrics to Track in 2018
Organic Reach in Twitter
The Secret Ingredients in Turning Your Social Followers Into Qualified Leads
Social Media Metrics to Track in 2018

Social Media Metrics to Track in 2018

Social Media Metrics to Track in 2018

Cakes look palatably delicious but do the chiffon and the filling inside taste heavenly as the almost perfect, flawless garnish on the outside? Sorry but, there’s no guarantee to that.

Like some prettyish cakes, the Facebook Like  reaction button on Facebook is probably the most monitored by users, whether managing a personal account or running a business page. While other reaction buttons such as sad, haha, wow, love and angry get second attention along with the trailing comments. Twitter users, on the other hand, watch the number of retweets and followers they get. But do the number on social media platforms justify the success of your business? Let’s take some insights from experts.

Socialmediaexaminer lists some Social Media metrics to track for 2018:

 


Track your FOLLOWER growth


Here’s how to track a detailed analysis of your number of page likes:

Facebook

  1. Go to your page
  2. Click the Insights tab
  3. Click Like in the left navigation

Twitter

  1. Visit Twitter Analytics
  2. Click on your profile picture
  3. Choose Analytics from the drop-down menu

These will show total likes, gains, and losses in a certain period; also enable you to monitor audience reactions or determine which time periods best draw new followers.

Related: The Secret Ingredient in Turning Your Social Followers Into Qualified Leads


Identify Optimal Time Of Engagement


Here’s how to track the time when your audience is most likely to engage with your content.

Facebook

  1. Insights page, click Posts in the left navigation
  2. Select When Your Fans Are Online
  3. Hover on the different days of the week

Twitter

  1. Click Tweets tab at the top of the page

These will help you customize your strategy that will help you post content at the right time.

Related: Re-engage with Warm Prospects Who Have Gone Cold


Track Likes and Reactions to your Posts


Here’s how to track how your audience reacts to your posts and shares

Facebook

  1. Go to the Insights page
  2. Click posts option in the left navigation
  3. Scroll down to All Posts Published
  4. Click on the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Scroll down to view your tweets
  3. Or Click Top Tweets to view most popular ones

These will determine whether your audience is interested in your published contents and what type of content should you share in the future

Related: Twitter Marketing Lessons for IT and Software Marketers


Delve Into Audience Demographics


Facebook

  1. Access audience information in your Insights under People
  2. Click the You Fans section to see demographic data of your fan base

Twitter

  1. Click Audiences to see a broad overview and specific demographic factors

Related: Eliminate Unwanted Business Data with Data Profiling Tools


Determine Reach


Facebook

  1. Go to Insights tab
  2. Click the Reach option
  3. If you Scroll to the bottom of the page to find your total reach
  4. In the Top Post Reach graphic, click on any given day to view posts that contributed to that day’s post reach count.

Twitter

  1. Click the Tweets tab to display Impressions column

Related: 6 Basic Tricks to Boost Organic Reach on Twitter


Review Replies and Comments


Here’s how to gauge how interesting or engaging your topics/ contents are

Facebook

  1. Go to Insights tab
  2. Click the Posts option
  3. Scroll down to All Posts Published
  4. Click the right drop-down arrow to view Reactions, Comments, and Shares

Twitter

  1. Click Tweets tab
  2. Choose either Tweets or Top Tweets
  3. Click on individual tweets to view engagement levels

These will also give you the data on which content is being shared


Track Referral Traffic


  1. Find referral traffic data in Google Analytics
  2. Click on the social top-level menu
  3. Click Overview or Network Referrals

Examine click rates


Facebook & Twitter

  1. Go to Posts in the Insights tab to find number of post clicks for each individual posts
  2. Go to Actions on Page
  3. See click counts for various elements

Likes, tweets and shares and all the other reactions are just like icing on a cake but what’s crucial is the demographic data of who are interested in your posts, how often your audience engage with your contents and the substantial feedback and information they share about your content. Despite its aesthetic look, the flavor, the filling, the texture and the taste of the whole cake itself is what matters.

 

 

Follow up your social media leads with effective outbound marketing strategies!

Fill in this short form or dial +61 2 9037 2248

Add us on WhatsApp: +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Social Media Metrics to Track in 2018
Organic Reach in Twitter
The Secret Ingredients in Turning Your Social Followers Into Qualified Leads
Getting no love on Twitter - Make your tweets look more gorgeous

Getting no love on Twitter? Make your tweets look more gorgeous

Getting no love on Twitter - Make your tweets look more gorgeous

Remember how the Twitter Timeline looks like? It’s sort of a live feed of thoughts by people you follow, and if you close your eyes, count to three and open them again, you’d see a new tweet updated. That’s right – it’s not exactly as pleasing to the eye as Facebook, because you practically see an endless stream of posts and there is a high likelihood of you missing a particular tweet.

Now if you’re a business marketer trying to gain attention on Twitter, that’s bad news. You all but have to compete with tweets of other people: close friends, celebrities, spammers, updates from subscriptions, and everything else that clogs up the timeline.

So how do you make people notice your business tweets?

  • Avoid slang and abbreviations – What you want to achieve is to distinguish yourself from a barrage of regular tweets. To do so, avoid using common slang words and abbreviations (do you really think using “AFAIK” instead of “as far as I know” is attractive?)

 

  • Use shortened links – You only have 140 characters to put your message out there, so you don’t want to use half of it on links alone. Use link shortening services (goo.gl or bit.ly) to save space. Also, make sure the link is worth the click; don’t just link for the sake of linking.

 

  • Easy on hashtags (#) – You can use a maximum of 2 hashtags per tweet to effectively channel your post into the target group. Any more than 2 hashtags crosses the border to being considered spam.

 

  • Leave space for retweets – Leave around 20 characters for people to retweet your posts with additional comments or mentions. Additional space saver: use symbols (e.g. replace “and” with “&”).

 

  • Don’t just tweet anytime – Buddy Media declares that tweets published between 8 AM and 7 PM on Saturdays and Sundays earn 30% more engagement from followers. Although your business may tweet outside the recommended timeframe, reserve all your best weapons for the right moments.

 

  • Proofread – The Twitter community is merciless when it comes to misspellings and grammar flaws, especially in a tweet coming from an institution or a famous company. Dedicate time (what is 60 seconds?) to review your tweet before publishing and save yourself from the humiliation.

 

  • Don’t shout – While it does capture attention, it’s for all the wrong reasons. The last thing you want your potential customers to think is that you’re arrogantly, desperately begging for attention – unless, of course, if that is true.

Twitter To Help Businesses With New Lead Generation Card

 

When it comes to using social media for b2b lead generation, few can contest that the results tend to be inconclusive, and sometimes even downright confusing. What do you do with all the likes and shares and retweets that your offer generates? It’s all fine and dandy when all you’re thinking of is to widen the exposure of your brand or product, but if you’re really planning on turning these followers into qualified b2b sales leads, it might not be that easy to accomplish. Enter Twitter’s new service, the Lead Generation Card.

Though still not available to the general public, Twitter has revealed that this expanded tweet features a call to action form pre-populated with the @username, email address, and name of the person viewing it on Twitter, making it less likely for your sales targets to abandon signing up because everything has been done for them.

The Twitter lead generation card finally puts to use the thousands of user data that most social networking sites tend to simply horde. It’s a really effective means of lead generation: the leads generated are far more qualified than simple followers or likers because those who joined the offer can actually be directly contacted once the offer becomes available for purchase or you have new products and services, giving your sales and marketing people more opportunities to increase profits. Once you have the emails of your target b2b leads, moving on with the sales process becomes much easier and your business contact database can will be regularly updated as long as you provide attractive offers to the public.

This is definitely one social network service that you must watch out for because once it becomes public, it will change the social media marketing game.

Twitter as a Reliable Source for Sales Lead

Twitter as a Reliable Source for Sales Lead

Looking for sales leads can be like looking for a needle in a haystack; it’s a huge marketing world out there and leads are everywhere, you just have to look on the right places.  The internet is a mine of sales lead and what makes it even easier to look for leads is the advent of the social media. Marketers found a new venue to offer products, determine what the customers need and provide them not just with what they want but greater options too. It became easy to predict business trends. With social media becoming more personal, the calculation gets more accurate. One of these effective social media sources is Twitter.

Twitter has been influencing the world since its birth on 2008. With 140 characters customers can make their voices be heard, especially regarding products and services. Companies set up their brands on Twitter thereby keeping a closer watch to their audience. The reply function also gives them the opportunity to interact directly to the customer and directly get feedback as well. If you are looking for sales lead, Twitter is definitely the place to be.

In fact there was even a study that supports Twitter as the social media site that generated the most leads.“The study, which parsed over 62 million site visits, 215 million page views and 350,000 leads in 2012, found that visitors coming from Facebook made up 54% of all social media-sourced site visits, and those from Twitter just 32%. Nevertheless, Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for a paltry 9% of leads. LinkedIn played a relatively minor role, accounting for 14% of site visits from social and 9% of social leads.”

However, looking at the right will be a waste if you are not looking correctly. There are tools that will help you in analyzing sales leads on Twitter. The search tool on Twitter is you main ally. However translating the search results into relevant data can be tricky. There free applications like Tweetdeck and Hoostuite that can help you keep track of tweets from possibly sales leads.  Hootsuite even comes with an analysis function. In order for you to accurately determine potential sales leads, you have to determine the right keywords. But take note that when you find a tweet related to your keyword you need to double check if it’s relevant. Hashtags also play a huge role in looking for sales leads, but remember hashtags should be specific.

Twitter is an almost infinite source of sales leads, you just have to dig deeper into the mammoth pit of information and use the effective tools. Many companies have been using this social media site as a marketing tool and most of them have easily become very successful brands.