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4 Sales Call Rapport-Building Techniques That AI Can't Yet Do (Video Thumbnail)

4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

 

By 2050, machines will take over half of all jobs.

… and telemarketers will be the first ones to go.

 

An Oxford study says

there’s a 99% chance
AI will replace human telemarketers soon.

 

But until AI learns how to build genuine rapport,

sales calls will remain a person-to-person interaction.

That’s because there are four building blocks of rapport

that only we humans can do for now.

 

#1 Listening and Empathy

Talking about oneself releases feel-good chemicals in the brain.

It’s even more rewarding with a person who’s really listening.

How Not to Sound Like a Machine:

Start with an open-ended question;

let them share a bit about themselves.

 

#2 Being Authentic

People do business with people they like.

No matter how well AI mimics human speech,

there’s nothing like the real thing.

How Not to Sound Like a Machine:

Let the conversation flow naturally and show genuine interest,

but don’t overdo it.

 

#3 Finding Common Ground

AI knows more about your prospects than you do.

But only people can connect and find common ground in a conversation.

How Not to Sound Like a Machine:

Bring up interesting tidbits that prospects can relate to.

Build on these points at different moments in the call.

Related: Rethinking Telemarketing and Its Spammy Reputation

 

#4 Creating Shared Experiences

The secret to building rapport is creating shared experiences.

Whether it’s defining the prospect’s problem or identifying a solution,

working together brings people closer.

How Not to Sound Like a Machine:

Turn sales calls into collaborative brainstorming sessions.

Use “we”, “our”, and “us” in the conversation.

 

Rapport is a two-way connection between people.

It’s going to stay that way unless machines master these four skills.


Earn Appointments with These Cold Calling Scripts for All Industries


 

 

Get more customers in your sales funnel using Callbox Multi-Channel Marketing Strategy

Dial +61 2 9037 2248

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Digital Marketing Trends That Will Drive Your Content Strategy for 2019
7-Digital-Marketing-Setup-Tips-for-Startups
By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2019
4 Sales Call Rapport-Building Techniques That AI Can't Yet Do (Video Thumbnail)

4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do [VIDEO]

 

By 2050, machines will take over half of all jobs.

… and telemarketers will be the first ones to go.

 

An Oxford study says

there’s a 99% chance
AI will replace human telemarketers soon.

 

But until AI learns how to build genuine rapport,

sales calls will remain a person-to-person interaction.

That’s because there are four building blocks of rapport

that only we humans can do for now.

 

#1 Listening and Empathy

Talking about oneself releases feel-good chemicals in the brain.

It’s even more rewarding with a person who’s really listening.

How Not to Sound Like a Machine:

Start with an open-ended question;

let them share a bit about themselves.

 

#2 Being Authentic

People do business with people they like.

No matter how well AI mimics human speech,

there’s nothing like the real thing.

How Not to Sound Like a Machine:

Let the conversation flow naturally and show genuine interest,

but don’t overdo it.

 

#3 Finding Common Ground

AI knows more about your prospects than you do.

But only people can connect and find common ground in a conversation.

How Not to Sound Like a Machine:

Bring up interesting tidbits that prospects can relate to.

Build on these points at different moments in the call.

Related: Rethinking Telemarketing and Its Spammy Reputation

 

#4 Creating Shared Experiences

The secret to building rapport is creating shared experiences.

Whether it’s defining the prospect’s problem or identifying a solution,

working together brings people closer.

How Not to Sound Like a Machine:

Turn sales calls into collaborative brainstorming sessions.

Use “we”, “our”, and “us” in the conversation.

 

Rapport is a two-way connection between people.

It’s going to stay that way unless machines master these four skills.


Earn Appointments with These Cold Calling Scripts for All Industries


 

 

Get more customers in your sales funnel using Callbox Multi-Channel Marketing Strategy

Dial +61 2 9037 2248

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

Digital Marketing Trends That Will Drive Your Content Strategy for 2019
7-Digital-Marketing-Setup-Tips-for-Startups
By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2019
Don't Just Blast Cold Email Pitches, Nurture and Win Customers

Don’t Just Blast Cold Email Pitches, Nurture and Win Customers [VIDEO]

Email blasting is used to reach out and connect to a much wider audience. However, sending irrelevant emails becomes ineffective because it can cause prospects to ignore future emails. Luckily, lead nurturing was born!

Upon subscription, marketers can develop relationships with prospects at every stage of the sales funnel by nurturing them.  Here are 4 reasons why lead nurturing wins over email blast.

 

Transcript:

Reason #1. It is automated

Define your next move depending on the status of your prospect. How?

  • Create different templates per status, and
  • Schedule email send out and follow up

Related: Why Marketing Automation Makes 2017 easier for StartUps

 

Reason #2. It is timely

Email response increases when you connect with every lead upon subscription when they are more interested in hearing from you.

 

Reason #3. Send emails with consent

Subscribers are more likely to open and read the email because they asked for it.

Related: Trial and Error on Email Marketing: How to Get the Best Results (Increase open rates, leads)

 

Reason #4. It is more targeted

Meaning, upon subscription;

  • Subscribers have the freedom to choose what topics to subscribe to.
  • Marketers can follow up depending on the level of interest of your sales prospect.
  • Marketers can create content based on the needs and wants of the prospect.

Email marketing isn’t about selling; it’s about developing and nurturing relationships that lead to sales. In order to win customers, don’t just blast, nurture.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Learn how to increase the numbers of your

qualified leads via Lead NurturingDial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

How to Qualify Your Sales Leads Using Proven B2B Methods (Featured image)
4 Tips to Optimize LinkedIn for Outbound B2B Lead Generation (Featured Image)