To Call Or Not To Call? 5 Times Telemarketing Is The Answer
August 18, 2021 1:00 PM SGT
August 18, 2021 1:00 PM SGT
Despite what some industry voices will tell you, telemarketing calls remain a key component in the lead generation process. As a lead generation services company, we’ve experienced first-hand that B2B decision makers still prefer to hear from potential vendors over the phone: 57% of C-level executives and nearly 50% of directors/managers respond to sales calls.
But the role of phone calls in lead generation has changed; the old spray-and-pray tactics of long ago no longer work. Instead, phone calls are now most effective in outbound activities that require precise touches.
In this webinar, we’ll share the most effective ways B2B companies can incorporate telemarketing into their sales and marketing mix and how knowing when to and not to call a prospect can give you favorable results and better conversions.
Charmaine Española is Callbox’s Marketing Coordinator. She has more than 14 years of experience in B2B marketing, specializing in content marketing, graphic design, SEO, digital marketing, and brand strategy. Charmaine oversees Callbox’s content production operations and digital marketing campaigns. She leads the planning and execution of branding initiatives and creative strategy. Charmaine also consults with Callbox’s clients on improving their outbound and inbound sales prospecting strategies. As Callbox’s Marketing Coordinator, Charmaine has implemented a number of programs and campaigns that expanded the company’s reach, enhanced Callbox’s brand, and established the agency’s reputation in the B2B industry.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
The following cookies are also needed - You can choose if you want to allow them: