From Intent Signals to Won Deals: How to Leverage Buyer Intent Data from Prospecting to Closing

Whether you’re already using intent data or still learning about its sales potential, this session covers the steps you need to take when you decide to add intent data to your sales and marketing mix.

Join us and our Creative Director, Charmaine Española, as we share the different ways you can maximize buyer interest signals to help your sales team close more deals faster and to assist your marketing generate more win-ready leads.

The speaker

Charmaine Española is Callbox’s Creative Director. She has more than 14 years of experience in B2B marketing, specializing in content marketing, graphic design, SEO, digital marketing, and brand strategy.

Charmaine oversees Callbox’s content production operations and digital marketing campaigns. She leads the planning and execution of branding initiatives and creative strategy. Charmaine also consults with Callbox’s clients on improving their outbound and inbound sales prospecting strategies.

As Callbox’s Creative Director, Charmaine has implemented a number of programs and campaigns that expanded the company’s reach, enhanced Callbox’s brand, and established the agency’s reputation in the B2B industry.

Here’s what you can learn:

  • Learn how to use intent data to create and launch highly targeted demand generation campaigns
  • Find and connect with organizations (and contacts) that are most likely to buy
  • Create content and messaging that resonate well with prospects with high interest levels
  • Personalize your 1:1 sales outreach to engage and convert intent data leads faster

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