Complete Results
Key Highlights
- Successfully completed a 12-month lead generation and appointment setting campaign for a global insurance broker.
- Worked outbound activities that opened opportunities for the Client to engage more customers and adopt new prospecting technologies.
- Reached key objectives in terms of best-fit accounts and highly-qualified prospects delivered.
About the Client
Headquarters
Mo, USA, London, UK
Industry
Financial
Location
USA, UK, EU, Middle East, North Africa, Australia, Asia, Brazil, Mexico
Target Audience
Decision Makers
HR and Finance Managers
Industries
For Employee Benefit Insurance: prospects must have between 20 and 50 full-time employees | For Corporate Risk Insurance: prospect companies must have a minimum annual revenue of S$20 million
Locations
Singapore
The Client
The Client is the world’s largest privately held insurance brokerage firm, providing insurance, risk management, employee benefits and retirement services.
The Challenge
The Client has an in-house team in Hong Kong which acts as its core marketing support in APAC, and is responsible for engaging fortune companies in the region. It’s a strong resource for building a huge stack of global customers and the company’s annual growth. Despite its market strength, the Client continues to create innovative solutions to scale up the business. With a new project to launch in Asia, the Client decided to outsource to fill in the gaps in building intelligent marketing campaigns.